Courses in Fashion Garment Management

Fashion is the grace of life, it is not only about you wear it is more about who you are. It goes deep into the zenith of your thinking horizon. Peeping through the deep philosophical lights, fashion broadens the horizons of life. Fashion Garment Management offers the courses that teach the in depth understanding of fashion garments and blending its significance in the ways of life. Students are taught how people from different walks of life needs different fashion shades that empowers them with confidence and take up their job with more enthusiasm.

Objective of Fashion Garment Management Courses

Courses in Fashion Garment Management are aimed at introducing students with management of stylist and elegant garments to be worn on different occasions and for different purposes. It orients them with sense of selecting the fashion garments that represents the confident personality of the person. It is different from what people do while choosing a garment with their individual fashion sense. Here under the course the students are taught to develop their fashion sense and integrate it with industry and market requirements. It is not alone enough to dress yourself gracefully and here students are introduced with different cultures and market trends that make them proficient.

What students are taught under the courses?

Students pursuing the fashion garment management courses are taught to learn the fashion cultures of different countries, history of fashion garments and their relevance in presence, market trends, customer choices and their behavior pattern towards garments. They are developed with fashion management skills which is distinct from the other management courses as under this students have to work upon the trends that makes people confident about their personalities. They are introduced with good presentation skills, communication skills, and wide horizon of fashion world, fashion and business integration and lot more.

Eligibility

Students who are enthusiastic towards fashion and want to specialize in fashion garment management are welcome. They should be determined to learn the depth of fashion sense in garments and be prepared to understand the management of this section.

Courses and Their Duration

There are different courses under the program and students will undergo internship under the course. The duration can vary from a degree program which is three year course to other one year diplomas. It is an interesting and enthusiastic journey of fashion learning where students are not only attaining the management skills but develop their personalities as well.

Career Opportunities with Fashion Garment Management

In today’s world where every industry want to shine on the peak and not alone with their satisfying products and services but also with how they present them. Under this scenario the requirement of elegant and graceful garments is high. The industries like hospitality, air lines, entertainment, management, banking, food and beverages and other public dealing jobs require to be presented best before the customers. Students passed from the course at Luxury Connect Business School are placed in such industries and are well paid by the companies.

Benefits of the Courses

Students pursuing the courses under this program are highly demanded in different industries as mentioned and especially the demand is in luxury sector. The pay in the luxury companies is high with high standard of living and attractive perks and incentives. The growth in this sector is at increasing pace as world is leaning more towards fashion. What matters is how you present yourself before others and clothes do matter as it reflects your thinking and way of life. No company wants to lag behind in this race and they need professionals to aid them which are produced from the Luxury Connect Business School. 

Curating the Creative Interest with Luxury Connect

“The ultimate of being successful is the luxury of giving yourself time to do what you want to do.”

Whenever life gives us something new there is so much excitement around. When I got selected for PG diploma in Luxury Brand Management at Luxury connect business school I got super enthusiastic and opened myself to the world of my dreams. I am passionate about all things unique and I am so glad to have found this college and be a part of it.

As I waited with bated breath to start my journey, arrived 17th August, day 1 of induction session. That morning was different than others as it was filled with a lot of new hopes and aspirations. My mind was filled with numerous thoughts about the induction session, my new classmates, new professors etc. Finally, the wait was over and arrived Mr. Abhay Gupta and Ms. Nitika Kapoor. All of us introduced each other and we talked about our interest in the luxury sector. As the discussion went on I expressed my interest in women’s apparels and they suggested me the various path I can take to achieve my goals. 

The thing I liked the most about LCBS is they really care about you. I have never seen a beautiful person like Nitika ma’am, she is very humble and always concerned about our future and I have also never met a person like Abhay sir, he has so much experience and wisdom to share with us. I have no words to describe the respect that faculty at LCBS commands. We are like one big family working together in one direction of giving talented and well-trained personnel to Luxury industry. Soon there were ice breaking games where we had a lot of fun getting to know each other better and explored our aptitude for luxury. This was followed by meeting with alumni of PGDLM course. They all are working with luxury brands in Delhi and NCR and took a lot of joy in sharing their experiences, learning and special memories at LCBS.

Induction Day two was a one of its kind experience for me. I found myself standing at the Christian Dior store at the DLF Emporio mall talking to the store manager about brand’s rich heritage and product lines. Next was Louis Vuitton, followed by Michael kors, Armani Junior and Corneliani. The practical knowledge and wisdom that one can get from the experienced people working at the luxury brands is extremely important as it will complement our learning during various modules at LCBS. It was amazing and inspiring to see  the passion and determination of every member in a luxury brand to create the romance around the luxury products that were no less than art pieces. The managers painted a picture of  nuances of an industry we were getting into. The orientation session had already proved to be better than my expectations.

On day three, we had the honor to eminent personalities from the luxury industry, Mr. Rolf Blaser, a country manager at Safilo India Pvt Ltd and Ms. Nalini Gupta Ex country manager at Burberry India. They not only shared their inspiring journey of reaching the top but also invaluable tips on how to be a good luxury brand mana

By-: Richa Singhal

PGDLM 2016-17

Top Colleges for International Business Management in Gurgaon

Do you have the zeal to pursue everything luxurious? Or that fascination with all things luxury. Then, this might be your calling and not just something random. Get yourself enrolled in the country’s one of the significant few business schools. There are top colleges for International Business Management in Gurgaon that offer exclusive luxury management courses for the select few.

Pursue your goals and work hard towards them but make a targeted, more focused approach that gets you actual results and doesn’t just mean wastage of your time and efforts.

 When choosing your college for International Business Management studies, why not go for the top of the cream college’s right at the heartland of Gurgaon.

The list is made of IILM Institute for Business Management, ISBM Gurgaon, Luxury Connect Business School and IBS Gurgaon among some of the top choices for management studies.

If we quote Wikipedia here, study of international business management would be termed as ‘a degree designed to develop the capabilities and resources of managers in the global economy. It is ideal for those seeking to establish or accelerate a career in international businesses.’

So what is that you can achieve as a career remark with this business management course that lets you study how international brands work?

The answers are- careers in management, finance and consulting section with these brands.

Why this program is great for helping you grab a job in the upcoming sector of international business management?

Apparently, many brands are looking to expand in various international markets. Their foremost need is going to be recruitment of global trend experts and people who hold interest in pursuing and having a flair for the global markets.

Brands are diverting their focus from plain financial management to the consumer behaviour and how customers respond to various global trends.

Other than just getting to be associated with top brand’s management fraternity, the candidates also increase their possibilities of working in different countries as well.

Going international requires one to be competent with the skills of accepting different cultures and adapting to them. It is certain that managements work differently in certain cultures and so do the transactions of economics. Hence, the need for a much more competent, internationally viable study program that also gives accomplishing knowledge of finance, marketing and corporate business workings.

One of the added advantages for your choice of business school can be their profound association with a foreign campus. This gives you the assurance of international exposure during the study of the course. After all, practical experience is important in your choice of career. With LCBS, you get to study at IUB, Monaco for 3 months with their post-graduate diploma program.

Flashes of Fashion Brilliance at Amazon Fashion Week

The focus of the spring / summer 2017 fashion week was undoubtedly, relentlessly, on the new. Untitled-1 copyIt was the ultimate experience for us. As we, the students of lcbs intent to make a foothold in the luxury industry, we were introduced to fashion world as we saw a live runway fashion show. The collections were inspired by European folklore & bohemian discipline

with explosions of color on them.

We got to know about many upcoming Indian designer & trends of the markets. The collections were designed by designer Shruti Sancheti and Ashish. There was an elegance & hauteur in the base fabric teamed with suede & mesh, they blended handwoven khadi denim & cotton with a European sensibility. The show was a perfect merger of aesthetic & inspiration.

The last but not the least, impeccable moment came when we saw singer Sona Mohapatra, who turned a showstopper for the label virtues, she was seen sporting a bright orange layered pleated dress, entered on the stage dancing to the song ‘Tere ishq ne nachaya’ sung by her.

We had an interesting & enriching experience indeed. These kinds of events inspire us to go ahead in our future and also we got to see many marketing activities around us like PR activities & advertising. The overall experience was very new & extravagant for us.

By-: Richa Singhal

PGDLM 2016-17

Opportunities for Entrepreneurs in the Booming Luxury Industry

The word entrepreneur originates from the French word, entreprendre, which means “to undertake.” In a business context, it means to start a business. The Merriam-Webster Dictionary presents the definition of an entrepreneur as one who organizes, manages, and assumes the risks of a business or enterprise.

 What is entrepreneurship?

A business model in which you create your own business entity and perhaps hire a few people is entrepreneurship. Over and above all, entrepreneurship is a mindset which makes you think beyond the normal. A craving, a desire and a ambition to break past the set norm and create a unique identity for oneself and his enterprise.  Entrepreneurship is also a process of new venture creation.

 Who is an entrepreneur?

Someone who wants to self employed and also generates employment for others is an entrepreneur. Someone who wants to be his own boss is an entrepreneur. Someone with a vision, a passion for his product or service and a deep determination to succeed against all odds is a entrepreneur. So we can summarise that
‘ An entrepreneur is someone who organises, manages and assumes the risk of a business entity, enterprise and or identity in either goods or services sector’.
‘Entrepreneurs are people that notice opportunities and take the initiative to mobilize resources to make new goods and services.’
“one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods”.

 What are the typical qualities of an entrepreneur?

A tendency to break away from the regular and be different.
Spot the needs / problems / challenges and convert them into opportunities for success by being solution oriented.
A determined mindset to innovate, create value and be continuously growth oriented.
A Original thinker.
A Risk taker.
Takes responsibility for own actions
Feels competent, confident and capable
Sets high goals and enjoys working toward them even with high personal sacrifices

 What is Luxury?

Luxury is a often misused term in today’s world ! Almost everyone and everything claims to be ‘Luxury’. So what really is the meaning of ‘Luxury’ ??

If one tries to Google the word luxury, one is thrown up with innumerable meanings in a split second ! This only means that ‘Luxury is relative & subjective’ – meaning ‘to each his own’.

In the words of the famous Coco Channel, ‘Luxury begins where necessity ends’.

We can thus summarise that luxury is much beyond need – it is a desire that fuels our emotional appeal. Something which defines our social status to others besides just providing us material comfort, great quality, unquestionable functional benefits and makes us feel a part of a social set normally called ‘The Elite’.

Luxury enterprenuers

 So what then is Luxury Entrepreneurship?

Someone who has a burning desire to create a business venture or a product or a service which services this sector directly or indirectly is a luxury entrepreneur. A individual with a uncanny eye for detail and excellent customer service can be a successful luxury entrepreneur.

 What are the sectors one could explore within the Luxury domain?

Unfortunately, most people link and restrict luxury to fashion and ramp shows due to the glamour attached. There is no doubt that fashion is a essential part of luxury and is in every way the fulcrum point, but luxury extends way beyond fashion, giving a entrepreneur options to choose from areas like jewellery, watches, fitness & wellness, beauty and skin care,  real estate, home and interior, aviation, yachting, automobiles to also travel, tourism, hospitality and events etc. Luxury is a complete lifestyle and defines the usage pattern of the affluent class.

If one is a fashion designer, or has a inclination to be beautician, traditional jeweller, boutique owner, travel service provider or event a wedding planner, it is possible for him to position himself in this niche space.

Untitled-3 copy.jpg a

 What are the Growth opportunities in the Luxury sector?

Luxury in India has been growing continuously at a pace of 20 – 25 % PA for past several years. Currently at about 18.5 b USD, it is expected to touch 50 b USD by 2020 and 180 b by 2025. (as quoted by Amitabh Kant in February 2016). The ‘make in India’ movement is expected to fuel the domestic design industry towards this sector. Recent success of young Indian designers is a case in example of this rising phenomena.

 How is Luxury Entrepreneurship different and how can one become one?

In the luxury space, the depth of the vision, the originality of the creative designer, the brand building process, the marketing & communication as well as the customer service orientation is completely of a different level. The aura of the brand, the magic around the intangibles, the romance & mystics behind the product which is accentuated by the impeccable service play the key role.

 Let us say that the basics remain the same, but the treatment is entirely different.

 The best way of course is to undertake a short course on ‘Luxury Entrepreneurship’ to clear up ones concept and knowledge of this sector and study in depth the nuances involved in handling such a business

 Then on, if one is a creative person he can begin on his own. If one is a moneyed person, he can have his idea developed by a creative team. Alternately, there is a plethora of national & international luxury brands across sectors that are keen to reach out to the Indian luxury consumer and the fast growing market here. One is open to explore franchise opportunities with them.


Abhay Gupta,

Founder & CEO – Luxury Connect & Luxury Connect Business School

The Biggest Fashion Extravaganza of the Country

Recently, Delhi experienced the perfect combination of light, glamour and fashion folk held at the Amazon India Fashion Week spring/summer 2017 showcase. As the part of LCBS, we got the chance to see this extravagant show and glimpses of fashion world. Untitled-5 copyThe collection showcased was deeply influenced by the traditional vibes of continental, with a sense of current style, transforming old look into stunning styles.

Various news reporters and bloggers made their presence in the show as well as celebrities were present endorsing the dresses of the designers. They were handed over PR Kit to make a positive influence.

We got to know about many new brands coming in the fashion world about which we were not aware of in the past. The show involved the fabulous designs of latest collection by:

 Ashish N Soni (His collection focused on mainly in shades of black and white & Grey), Rajesh Pratap Singh, Anavila (who brought the sari brigade back to the ramp and she did it so gracefully! White being the most predominant shade, clubbed with kolhapuris and stylish top blouses), Virtues by Viral, Ashish and Vikrant, and last but not the least, virtues of Pinnacle Shruti.Untitled-4 copy

The cherry on the cake was Singer Sona Mohapatra who walked down the ramp humming the lines of her famous songs. She was promoting the rich culture and Art of our country  by wearing a bright orange layered pleated dress made of natural dye design by the designer Shruti.

The trip to amazon fashion India proved to be helpful for us to know a lot about the various new fashion designer brands, and determining PR activities done in the show by the designers such as endorsements, inviting prominent personalities from media to cover the Print world etc.

By-: Sonali Khanna

PGDLM 2016-17

Kanchi’s Opinion About Good Earth Store Visit

LCBS arranged a visit for our batch PGDLM 2016-17 to Good Earth- a place of true Luxury of Everyday Living. As I walked inside the store I was so mesmerized to see the surroundings of store. Store was surrounded by the things that were Natural and Hand-crafted with designs that delight the senses and elevate the soul. The aura of the store felt like meditation center to me. Energy and the peace, which is required to meditate was there inside the store. 5I met Mrs. Saswati Roy, VP Wholesale and Export, she told us about the Anita Lal (Founder & Creative Director) and how she got inspired and started her journey to give joy everyday to people by her products, Design and values. She spoke to us in detail about the brand.

I visited the store on the day of launch of their new product Wall coverings with the collaboration of Asian Paints in London. Launch was organized in one of their store Raghuvanshi Mill in Mumbai.

Good Earth comes out every year with one new theme in October for season and every products are based on the theme. And this year they launched Sambhala theme, which covered every product including the Wall coverings. Sambhala is considered as Majestic Kingdom in Indonesia. It is the symbol of relationship and friendship between India and China.

I had a visit to store for real life experience for the Retail Store Design project. The layout and atmosphere of the store was designed in a very Indian classical way, which carried the Indian heritage culture. Store was lit up very beautifully with chandeliers and aromatic candles, which gave a soothing effect. To add more value to the store ambience Folk and Classical music was being played which was absolutely doing the justice with brand values. Apart from Retail Store Design, we also learn many things about the brand. Good Earth Employees and customers get a feeling like store is their home. Brand teaches Art of Style, they make them see how beautiful their life is and how can they make their life more beautiful with the Good Earth Products. 2Good Earth is school for their employees, where they groom their employees also. Good Earth also involves their customer through social media and organize Social Events and celebrate for each and every small addition to their products. They always engage their customers, they do not call socialist instead they call their loyal customers for the events. Some time they also organize open events in which they invite every customer. They give privilege and special services to their customer because they feel the relationship with the customer is for lifetime. Mrs. Roy told us about one of their customer who is from France and she visits store every time she visits India. She also told us about one of her customer who visit store every day, it’s a kind of addiction for her and she feels like home there.

If I want I can write numerous things on my experience to visit Good Earth. In all it was a great, beautiful and memorable visit which I will never forget throughout my life. I will always keep thanking LCBS for this visit.

By-: Kanchi Kesarwani

PGDLM 2016-17

Dussehra Celebration on Campus

Everyday the sun rises to give us a message that light will always IMG_6816overcome the darkness. And that’s exactly why we celebrate dussehra festival, which celebrates the win of good over evil.

The entire academics, operations and student department came together to celebrate this auspicious day on 7th October, 2016. Like every year, the students did the plan and organising of the event. In order to promote team building and interact while have fun, we organised two competitions between the teams.

The first was the Rangoli Making competition and the other was Best Out of Waste. It was nice to see the creative side of every department. coming out aloud. The winning team for rangoli made an elusive rangoli giving away the message for ‘Save the girl child’. And the winning team for best out of waste designed a table mat, intricately made out of the waste jeans cloth.IMG_6848 A scrumptious meal and songs to accompany us followed the competition. Post the lunch, all the teams came together and had a merry time while playing games and enjoying the performances put up by the students.

Besides, having a nice time together with our colleagues and staff on the campus, LCBS is inculcating skills like organizing, team building and leadership qualities by giving us the responsibility to take charge of such events. Grateful to our teachers and staff for being a part of our endeavor, participating in high spirits and encouraging us in every step.

By-: Mehak Sareen

PGDLM 2016-17

The Changing Face of Luxury In India

In the past few years, luxury in India has been growing at a compound annual growth rate (CAGR) of about 25 per cent. As per a report by Assocham, the market is expected to exceed $18.6 billion by 2016-17. Interestingly, as per Amitabh Kant, CEO, Niti Aayog, the luxury industry in India has the potential to grow 10-fold from its current size and reach a topline of $180 billion by 2025.The Indian luxury landscape is clearly experiencing strong evolutionary undercurrents that are redefining the consumer profile and also how luxury players need to operate in this domain.

Service areas such as fine dining, electronics, luxury travel, luxury personal care and jewellery have seen increasing revenues and are expected to grow 30-35 per cent over the next three years. Audi 8Spending on luxury cars continues to rise growing upwards of 18-20 per cent. As the purchasing power of women is rising in India, luxury beauty products market is witnessing a fast-paced growth. According to Euromonitor International, the luxury product categories that have recorded considerable growth are luxury jewellery as well as timepieces, luxury writing instruments/stationery; super premium beauty/personal care products, luxury electronic gadgets and luxury tobacco.

Besides, the Indian luxury market is developing many facets. Luxury is no longer restricted to the rich and famous alone; the new age consumers, who do not typically fit into the boardroom definition of luxury consumers, are staking claims to luxury products, brands and services, but on their own terms.

Luxury is no longer the privilege of the few who were born into wealth. There is now a larger consumer base, which has the money to splurge but want a real value proposition. Going forward, this will be the biggest challenge faced by luxury brands this year.

It is against this backdrop that one needs to study the key challenges presented by the changing face of luxury in India:

• Value proposition: One of the key challenges for luxury industry is to establish a right “value” equation in the Indian consumer minds. Commensurate value — given the craftsmanship of the product , the brand pedigree and heritage, and therefore its impact on their status — professionally in business and in society. In a country obsessed with ‘quantity over quality’ — the ‘kitna deti hai’ syndrome cannot be ignored.

• Targeting a first-time buyer: India throws up surprises to one and all. McDonald has to invent a McAloo tikki burger priced at Rs 25 and created especially for India. BMW, Audi, and Mercedes Benz have all realised the potential of this ‘first-time luxury buyer’. It cannot be ignored and yet needs to be treated well like any other luxury consumer. Rolls royceThe definition of luxury consumer is changing rapidly in India. Intimidation created by the aura of the brand, lack of brand knowledge, enthusiasm to obtain a social status symbol are key elements that a brand needs to cater to.

• Mental barrier to conspicuous consumption: While a set of customers wants to flaunt its luxury purchase, there is another which is vary of conspicuous consumption. The ‘nazar lag jayegi’ syndrome drives away many a shy customer. This is a mindset issue which the brands/franchisee need to tackle. Rewarding oneself for success achieved after hard work needs to be celebrated — the Cadbury ‘kuch meetha ho jaye’ campaign says it all.

Welcome this shy, first-time buyer with grace, dignity and respect.

• Retail environment: More brands, more services, more customers — they all need the right retail environment. Luxury retail infrastructure is nonexistent and street level environments are often unkempt. This forces luxury brands to generally launch boutiques in luxury malls or hotels. ‘Hybrid malls’ — the Select City Walk in New Delhi and The Palladium in Mumbai are the best examples of transitional customer behaviour when the customer moves up the value chain.

• Talent: With so many varied customers shopping luxury, a key challenge is talent. Cannot be too sophisticated to scare away the new customer, at the same time cannot be too ordinary to make an aristocratic customer shy away. Driving this balance in line with the brand’s cultural customer experience is perhaps the biggest operational challenge for any franchisee or brand. Train, educate, invest and believe in your staff — this could be the best way to empower your talent.

• Regulatory Cholesterol : (a) Foreign direct investment restrictions are keeping brands out of India, 51 per cent foreign ownership is the limit; 100 per cent is allowed but only with 30 per cent local sourcing which many brands find difficult to comply with. Recent amendment of elongated relaxations of initial period is confusing and unclear to most. Brands fear for dilution of their name and harm to their business models.

(b) Import tariffs are high at an average 30-40 per cent, which causes simple price parity and margin issues for retailers. It is hence often cheaper for Indians to buy abroad.

(c) The presence of “knock off” products in the local market. The local market is much more open/susceptible to trade in fake goods. As per Assocham, the size of the counterfeit luxury goods market in India was estimated to be a whopping Rs 5,600 crore in 2015.

(d) Multiple taxes across the country maintaining a single MRP with differential taxes across states has been a challenge till date. Recent GST rollout is, however, expected to ease this by April 2017

(e) Crackdown on big ticket purchases by the IT department. Revision of cash transaction limits to Rs 2 lakh from the earlier Rs 50,000 could help the luxury sectors like fashion, footwear, low-end jewellery/watches; bags and accessories, etc.

However, recent reports about legitimate big ticket purchase items being targeted by IT officials is expected to affect sales. Customers just want to avoid the harassment value and prefer to shop abroad.

(f) Ease of doing business, including general infrastructure of roads, airports, warehouses, add further to the challenges. Besides, real estate is heavily regulated for a brand to want to build ground up.

As the disposable income of the aspiring consumers in India rises, and the share of men and women as a separate category keeps further increasing, luxury and bridge brands will continue to outperform.

Brands and businesses need a conducive environment from all fronts to help create a presence and maintain personal touch with customers across platforms. Focus on maximising the efficiency of supply chain and human capital by training their associates will be the ones to increase conversion and retention.

The journey has just begun!

Good Earth

This time we got a chance to visit the pioneers of handcrafted luxury goods of India, The Good Earth. Mrs. Saswati Roy, VP wholesale and exports guided us through the whole visit. She shared her experience with the brand and how Mrs. Anita Lal, the founder of Good Earth started with the brand in India. Overall experience with Good Earth was very knowledgeable and beneficial. As soon as we entered the store it had a sense of peace, the atmosphere inside the store was very positive. Maybe the store was designed in such a way, or the products were reflecting their brand’s identity, or the music was the reason, or the fragrance it had made the overall environment peaceful. We were very lucky because the day we were visiting the store, Good Earth was launching its new range of wall coverings. The thing I really liked about Good Earth was that, they have designed the stores with their own range of products which is really creative and commendable. I am really thankful to LCBS for organizing such a beneficial store visit and to Mrs. Roy for sharing her experience and sparing her valuable time talking to us.  Looking forward to many more visits like this. 

                                                                        - By Gitansh Kumar

                                                                                                 Luxury Professional Student
                                                                                                 PGDLM (2016-2017)  

LEADERSHIP SKILLS IN BUSINESS

Customer, the king of business game. Just like in a chess game, kill the king and the game is over. In business also kill the customer and the business over, you are finished. Honing leadership skill in business is very vital. Every sale is a business deal at the micro level. Each sale together makes the big deal. Unless the salesperson leads the negotiation between the seller and buyer sale is not possible. This leading capacity has to be developed by grooming and training and teaching the strategy. The good business schools strictly see to it that Leadership Skills training is specially given in the course of diploma in customer service. Since the customer is the king in any business diploma in customer service teaches one how to care for the customers.

If one goes through the List of High paying courses India, one is likely to find persons with a diploma in customer service from a reputed business school are among them. Diploma in customer service and Leadership Skills training become all the more important when you deal with high profile customers like the one you will find in Luxury brand business. So getting the training and diploma from a luxury brand MBA college is a wise decision. The best and pioneer business school for luxury brand business is Luxury Connect Business School of Gurgaon. Admission is in July-August. Apply online or directly submit a hard copy along with a letter of the statement of purpose. A copy of the certificate of the Exam passed. You will have to appear for an aptitude test or interview. If you are selected, celebrate, you have enough reasons. You are going to enter the world of Luxury. And a profession which is in the List of High paying courses India.  Luxury Connect Business School is going to change your lifestyle for the better.

Opportunities For Entrepreneurs In The Booming Luxury Industry

Abhay Gupta, Founder & CEO – Luxury Connect & Luxury Connect Business School.

The word entrepreneur originates from the French word, entreprendre, which means "to undertake." In a business context, it means to start a business. The Merriam-Webster Dictionary presents the definition of an entrepreneur as one who organizes, manages, and assumes the risks of a business or enterprise.

What is entrepreneurship?

A business model in which you create your own business entity and perhaps hire a few people is entrepreneurship. Over and above all, entrepreneurship is a mindset which makes you think beyond the normal. A craving, a desire and a ambition to break past the set norm and create a unique identity for oneself and his enterprise.  Entrepreneurship is also a process of new venture creation.

Who is an entrepreneur?

•       Someone who wants to self employed and also generates employment for others is an entrepreneur. Someone who wants to be his own boss is an entrepreneur. Someone with a vision, a passion for his product or service and a deep determination to succeed against all odds is a entrepreneur. So we can summarise that

-   ‘ An entrepreneur is someone who organises, manages and assumes the risk of a business entity, enterprise and or identity in either goods or services sector’.

-    ‘Entrepreneurs are people that notice opportunities and take the initiative to mobilize resources to make new goods and services.’

-   "one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods".

What are the typical qualities of an entrepreneur?

•  A tendency to break away from the regular and be different.
•  Spot the needs / problems / challenges and convert them into opportunities for success by      being solution oriented.
• A determined mindset to innovate, create value and be continuously growth oriented.
• A Original thinker.
• A Risk taker.
• Takes responsibility for own actions
•  Feels competent, confident and capable
•  Sets high goals and enjoys working toward them even with high personal sacrifices

What is Luxury?

Luxury is a often misused term in today’s world ! Almost everyone and everything claims to be ‘Luxury’. So what really is the meaning of ‘Luxury’ ??

If one tries to Google the word luxury, one is thrown up with innumerable meanings in a split second ! This only means that ‘Luxury is relative & subjective’ – meaning ‘to each his own’.

In the words of the famous Coco Channel, ‘Luxury begins where necessity ends’.

We can thus summarise that luxury is much beyond need – it is a desire that fuels our emotional appeal. Something which defines our social status to others besides just providing us material comfort, great quality, unquestionable functional benefits and makes us feel a part of a social set normally called ‘The Elite’.

So what then is Luxury Entrepreneurship?

Someone who has a burning desire to create a business venture or a product or a service which services this sector directly or indirectly is a luxury entrepreneur. A individual with a uncanny eye for detail and excellent customer service can be a successful luxury entrepreneur.

What are the sectors one could explore within the Luxury domain?

Unfortunately, most people link and restrict luxury to fashion and ramp shows due to the glamour attached. There is no doubt that fashion is a essential part of luxury and is in every way the fulcrum point, but luxury extends way beyond fashion, giving a entrepreneur options to choose from areas like jewellery, watches, fitness & wellness, beauty and skin care,  real estate, home and interior, aviation, yachting, automobiles to also travel, tourism, hospitality and events etc. Luxury is a complete lifestyle and defines the usage pattern of the affluent class.

If one is a fashion designer, or has a inclination to be beautician, traditional jeweller, boutique owner, travel service provider or event a wedding planner, it is possible for him to position himself in this niche space.

What are the Growth opportunities in the Luxury sector?

Luxury in India has been growing continuously at a pace of 20 – 25 % PA for past several years. Currently at about 18.5 b USD, it is expected to touch 50 b USD by 2020 and 180 b by 2025. (as quoted by Amitabh Kant in February 2016). The ‘make in India’ movement is expected to fuel the domestic design industry towards this sector. Recent success of young Indian designers is a case in example of this rising phenomena.

How is Luxury Entrepreneurship different and how can one become one?

In the luxury space, the depth of the vision, the originality of the creative designer, the brand building process, the marketing & communication as well as the customer service orientation is completely of a different level. The aura of the brand, the magic around the intangibles, the romance & mystics behind the product which is accentuated by the impeccable service play the key role.

Let us say that the basics remain the same, but the treatment is entirely different.

The best way of course is to undertake a short course on ‘Luxury Entrepreneurship’ to clear up ones concept and knowledge of this sector and study in depth the nuances involved in handling such a business

Then on, if one is a creative person he can begin on his own. If one is a moneyed person, he can have his idea developed by a creative team. Alternately, there is a plethora of national & international luxury brands across sectors that are keen to reach out to the Indian luxury consumer and the fast growing market here. One is open to explore franchise opportunities with them.

A MIND THAT IS STRETCHED BY A NEW EXPERIENCE CAN NEVER GO BACK TO ITS OLD DIMENSIONS

Luxury connect business school believes in practical knowledge as every now and then, they organize experiential industry connect!

This time we got a chance to meet Mr. Divam Jain, General Manager, limeroad.com. The session started with brands and their identity, we discussed logos and heritage of the brands. He broadly taught us about how Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience, everything from your logo, your website, your social media experiences, to the way your customers experiences you and your brand. When you look at branding, it can be a bit overwhelming to think about what is involved in your brand. In short, your brand is the way your customer perceives you. We learnt that It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have..a good brand doesn’t just happen..it is a well thought of, out of the box plan.

In the middle of session, we asked many doubts and talked about every aspect of branding in the growing market. In the end, he also threw light on e-commerce, how it works and what are the features and demands of this market.

In a nutshell, the wonderful session covered a comprehensive spectrum of topics that had something of interest for each of us. Therefore, on behalf of the students I thank Mr. Jain for sharing his ideas and expertise about the branding, and LCBS for giving us another rewarding experience.

                                                                                     by Richa Singhal Luxury Professional 

                                                                                                                                            (PGDLBM: 2016-17)                            

                                                                         

Industry Connect Session

“KNOWLEDGE IS OF NO VALUE, UNLESS YOU PUT IT INTO PRACTICE”

Luxury Connect Business School always promotes practical approach towards learning of theoretical lessons. That’s the reason that we have so many industry connect people coming in the college to share their knowledge in luxury sector. On 16 September, 2016 we had opportunity to meet Mr. Pankaj Sikka, chief visionary and brand strategist of Invision Brand Consulting. In this Industry Connect Session, he shared his opinion about luxury marketing with students during this session.

He told us about the various marketing strategies opt by many brands for their success. We got a deep insight of Marketing segmentation, targeting and positioning methods used by companies for effective marketing. Although we have studied all these approaches in our classes, but to give students a pratical hand in this, the college organized that session with Mr. Pankaj, the expert of Branding and Marketing. He engaged with us by asking questions relating to our perception about marketing and also cleared our set of doubts by giving live examples of companies. In nutshell; we had to have vision to see marketing strategies from a new angle, i.e. more in practical way.

                                                                                                    BY:  SONALI KHANNA

                                                                                                             Luxury Professional
                                                                                                            (PGDLBM: 2016-17)

                                                                                                             

Pankaj Sikka, Brand Strategist at Invision Brand Consulting visits LCBS

“A brand is worthless if it doesn’t CONNECT with a right audience in a correct way.”

The key is to understand that it is important that the people start using your brand as a verb. In today’s time if your brand is not spoken about than it only remains as a commodity in the market. Along the same lines, we had the privilege to interact with Mr. Pankaj Sikka, the brand strategist at Invision Brand Consulting, who comes with 15 years of accomplished and results-driven experience in the industry. His company is involved in building, creating and extending a brand. They have worked with some of the best clients like, the Universal, the Kolkata Knight Riders, the Yash Raj Group, and much more.

He spoke about his professional journey along with his recent project that his company was working on, the HRX brand, which is India’s first celebrity brand. Mr. Pankaj took us along the journey of establishing the HRX brand in India with a special mention on the importance of Segmenting, Targeting, and Positioning while entering a market with a new product category. We now understand that the right approach to align your products with the right customers is by having your STP strategy in place. Marketing starts with and ends with the customer. Unfortunately, many businesses get their marketing strategies wrong in the real world because they discount this fact. He was also kind enough answer our questions with regards to the Brand Licensing and Franchising. As per him, Brand licensing, although is the most underused tool in the strategic brand marketing toolkit today, it has the power to build a brand’s equity and strengthen consumer connections.

A fruitful and enriching session indeed! Thankful to Mr. Pankaj Sikka for sparing his valuable time and coming and igniting our minds and also LCBS for broadening our horizons by organizing these Industry Connect sessions often!

                                                                                              By-  Mehak Sareen  

                                                                                                     Luxury Professional

                                                                                                     Student - PGDLM 2016-17

    

Courses in fashion sales

Fashion, the catalyst of beauty, is a life member of our society. It has been with our ancestors, it is with us and will be with our next, next...generations. Fashion sale is really a joy, an atmosphere of celebration, always a festival of colours, new designs, Jewelleries real and artificial, but all beautiful, it is enough to keep everyone happy. Who are the persons behind the curtain that makes this festive mood happen? The professionals and the institutes that make them. Focussing on the institutes, Luxury Connect Business School of Gurgaon in Delhi NCR is the first and only institute in India for Luxury Brand Management Courses exclusively. Other management colleges also offer such courses but not exclusively these only. So Luxury Connect Business School is the pioneer in India. They offer Courses in fashion garment management, courses in retail operations, courses in retail sales, courses in fashion sales and much more for the glittering world.

The relation between garments and fashion is unquestionable. Garments are the first and major accessory of fashion. Fashion design makes the style. So Courses in fashion garment management and courses in fashion sales have a huge demand, and employment opportunities are also many. Courses in retail operations, courses in retail sales of fashion garments makes you eligible for employment in one of the Fashion retail outlets of world famous fashion brands like Armani, Prada, Chanel, Dior, Mark Jacobs, Versace and many others.

For admission in Post Graduate Diploma in Fashion & Lifestyle retail Management in Luxury Connect Business School you have to be:-

• ·         A Graduate.
• ·         A person of decent personality.
• ·         Good in English.
• ·         A person with a taste for fashion and style.

This is a two years course.  You can apply online or submit an application to the institute. You will have to appear for aptitude test and interview. If you get admission, you have crossed one important milestone in your career.

Post admission, LCBS will do everything for you honestly; but the extra mile, it is your responsibility. Do it and you will be on the path to a successful career in the fashion world.