Luxury Brand Impact on Retail Operations

Why Should You Go for Courses in Retail Operations?
Luxury brands are unique, high-quality and provide a feeling of superiority over other conventional branded items and goods. There is a need to clearly distinguish the branded luxury products from conventional branded product items.
Effective management of luxury brands goes hand-in-hand with the best promotion and sales of the luxury goods. This shows that expert brand management skills are needed to ensure proper luxury branding, and for increasing sales.

How do Courses in Retail Operations help with Career in Luxury Brand Management?
The aim of ideal courses in retail operations in luxury brand management provides you with the requisite skills needed to manage luxury brands in a best-suited manner.

There is a significant difference when it comes to successfully managing a conventional brand and a luxury brand. The course will distinguish the salient points which make these two separate and clear all doubts about the luxury products industry.

The courses are aimed to train you in: 
•  Retaining existing customers
•  Engaging new customers
•  Making customers loyal to the luxury brand

The program provides knowledge on all aspects which are important for efficient management of any luxury brand.

Today, with increasing competition and customer demands, even in the niche luxury brands segment in numerous industries, it is vital to understand the intricate points which make for successful luxury brand management through a competitive edge.

Luxury brands are in dire need of highly-qualified and able professionals who are trained effectively in luxury brand management. Currently, the luxury brands with expert brand managers are witnessing immense growth while others are slowly disappearing from the market face altogether.
The global luxury brand industry today needs expert and skilled luxury brand managers who can carve a significant space in the luxury goods market.

What makes the best Courses for Luxury Brand Management?
Today, there are only a handful of educational institutes that provide the requisite and right knowledge to students, and executives, in luxury brand management.

Such an ideal luxury brand management course needs to teach executives the right key which helps to retain old customers and increase the number of existing customers significantly. These courses are designed for executives who wish to carve their career in a luxury brand or company. It is also aimed at teaching a newbie the right way to manage a brand, before choosing a career in luxury brand management.

Even students, with no previous knowledge or experience in this exclusive sector, will greatly benefit from these management courses. The educational programs are designed in such a manner that professionals can effectively update their knowledge and improve their skills in the niche market of luxury brands sector.
These courses essentially act as a ‘pathway to luxury brand management’.

Advantages of Courses in Luxury Brand Management
The completion of an efficient luxury brand management diploma, or course, will help the student/professional with:

•  The right knowledge of luxury brand management
•  Learning how to serve luxury brand-loving customers most efficiently
•  Developing insight into the latest globally-followed luxury brand management practices
•  Realizing their unique potential in brand management and retail
This course will help you to start a successful and progressive career in retail operations for luxury brands anywhere.

Always ensure that you get the best education and training in ideal luxury brand management course, from renowned educational institutes, such as Luxury Connect Business School. This is one of the most renowned and reliable centers for gaining knowledge and expertise in luxury brand management in India.

Is studying Luxury Management from Europe a great idea ?

“There is a great difference between knowing and understanding: you can know a lot about something and not really understand it” 

- Charles F. Kettering -

I am sure a lot of students take Europe as an option to study Luxury Brand Management.

And of course why not? This is only logical since Europe houses most of the Luxury Brands of the world.

But do you really think that doing a Luxury Management course from Europe is the gateway to a career in the luxury industry ??  

While this is true if one could secure employment in Europe, but are there enough jobs available there for a fresher to start his career ??

Why are more and more brands in a outward expansion mode and reaching out to fast emerging markets like India, China and other BRICS regions ??

If one does a quick SWOT on a Luxury Management Course from Europe, one could list the following :

Strengths :

1.      Home to most of the established luxury brands and hence exposure to a great base and historical origin.

2.      Multinational environment for learning and deep diving into the subject.

Opportunities :

1.      Linking up with brand managers and luxury professionals who control global markets.

2.      Trips to brand maisons and creation facilities.

Weakness :

1.      Exposure to a global travelling customer only who may be a very small percentage of the customer you may need to handle in your home country of employment.

2.      Cost of education and sustenance is extremely high.

Threats :

1.      Constant pressure on political and economic situations to restrict work visa for expats with increased preference to local talent.

2.      Poor or no employment opportunities in Europe.

On the flipside, if you are really serious about a career in the luxury space, you should perhaps educate yourselves to understand that opportunities are currently available highest in the India Luxury Space. The sector has been growing at a steady pace of 20-25% CAGR for past several years and is estimated to be 18.3 b USD currently. Besides, the sector needs some 5.3 m talented heads to manage this growth !

Hence if you plan to study LBM from Europe, do consider the flip side as :  

1.      They do not teach you according to the Indian market.

2.      People abroad have a very different mindset in comparison to the Indian mentality.

3.      They do not understand the Indian market.

4.      Luxury is not treated the same way as it is treated in India .

5.      Many of the students do not find a job in the same country due to language barrier, visa  & immigration rules etc.

On the other hand, Let's analyse the advantages of studying Luxury Brand Management from the B-schools  in India:

1.      The course is designed according to the market.

2.      You learn how the market functions in the particular sector.

3.      You will be updated with the current market activities where you would work.

4.      You would pay half of the tuition fee which you pay to the international university.

5.      Better job scenario here than in any European country.

6.      No language barrier.

7.      You have a better job opportunity because you know the market.

8.      You get a good salary.

Studying from any European country especially a course which is market driven, would not fetch you a great job because of the fact that you do not understand the Retail market in India besides that the ROI you expect will take a few years to break even due disparity in what you spend in Europe to what you earn in India !

Being  very well versed with the market scenario you are planning to work in is good  for a better growth prospect.

As a matter of fact, people who are already working in the industry want to gain knowledge about the Indian market to have better opportunities.

Take a informed decision to invest your time and resources well.

Curating the Creative Interest with Luxury Connect

“The ultimate of being successful is the luxury of giving yourself time to do what you want to do.”

Whenever life gives us something new there is so much excitement around. When I got selected for PG diploma in Luxury Brand Management at Luxury connect business school I got super enthusiastic and opened myself to the world of my dreams. I am passionate about all things unique and I am so glad to have found this college and be a part of it.

As I waited with bated breath to start my journey, arrived 17th August, day 1 of induction session. That morning was different than others as it was filled with a lot of new hopes and aspirations. My mind was filled with numerous thoughts about the induction session, my new classmates, new professors etc. Finally, the wait was over and arrived Mr. Abhay Gupta and Ms. Nitika Kapoor. All of us introduced each other and we talked about our interest in the luxury sector. As the discussion went on I expressed my interest in women’s apparels and they suggested me the various path I can take to achieve my goals. 

The thing I liked the most about LCBS is they really care about you. I have never seen a beautiful person like Nitika ma’am, she is very humble and always concerned about our future and I have also never met a person like Abhay sir, he has so much experience and wisdom to share with us. I have no words to describe the respect that faculty at LCBS commands. We are like one big family working together in one direction of giving talented and well-trained personnel to Luxury industry. Soon there were ice breaking games where we had a lot of fun getting to know each other better and explored our aptitude for luxury. This was followed by meeting with alumni of PGDLM course. They all are working with luxury brands in Delhi and NCR and took a lot of joy in sharing their experiences, learning and special memories at LCBS.

Induction Day two was a one of its kind experience for me. I found myself standing at the Christian Dior store at the DLF Emporio mall talking to the store manager about brand’s rich heritage and product lines. Next was Louis Vuitton, followed by Michael kors, Armani Junior and Corneliani. The practical knowledge and wisdom that one can get from the experienced people working at the luxury brands is extremely important as it will complement our learning during various modules at LCBS. It was amazing and inspiring to see  the passion and determination of every member in a luxury brand to create the romance around the luxury products that were no less than art pieces. The managers painted a picture of  nuances of an industry we were getting into. The orientation session had already proved to be better than my expectations.

On day three, we had the honor to eminent personalities from the luxury industry, Mr. Rolf Blaser, a country manager at Safilo India Pvt Ltd and Ms. Nalini Gupta Ex country manager at Burberry India. They not only shared their inspiring journey of reaching the top but also invaluable tips on how to be a good luxury brand mana

By-: Richa Singhal

PGDLM 2016-17

The Biggest Fashion Extravaganza of the Country

Recently, Delhi experienced the perfect combination of light, glamour and fashion folk held at the Amazon India Fashion Week spring/summer 2017 showcase. As the part of LCBS, we got the chance to see this extravagant show and glimpses of fashion world. Untitled-5 copyThe collection showcased was deeply influenced by the traditional vibes of continental, with a sense of current style, transforming old look into stunning styles.

Various news reporters and bloggers made their presence in the show as well as celebrities were present endorsing the dresses of the designers. They were handed over PR Kit to make a positive influence.

We got to know about many new brands coming in the fashion world about which we were not aware of in the past. The show involved the fabulous designs of latest collection by:

 Ashish N Soni (His collection focused on mainly in shades of black and white & Grey), Rajesh Pratap Singh, Anavila (who brought the sari brigade back to the ramp and she did it so gracefully! White being the most predominant shade, clubbed with kolhapuris and stylish top blouses), Virtues by Viral, Ashish and Vikrant, and last but not the least, virtues of Pinnacle Shruti.Untitled-4 copy

The cherry on the cake was Singer Sona Mohapatra who walked down the ramp humming the lines of her famous songs. She was promoting the rich culture and Art of our country  by wearing a bright orange layered pleated dress made of natural dye design by the designer Shruti.

The trip to amazon fashion India proved to be helpful for us to know a lot about the various new fashion designer brands, and determining PR activities done in the show by the designers such as endorsements, inviting prominent personalities from media to cover the Print world etc.

By-: Sonali Khanna

PGDLM 2016-17

Courses in fashion sales

Fashion, the catalyst of beauty, is a life member of our society. It has been with our ancestors, it is with us and will be with our next, next...generations. Fashion sale is really a joy, an atmosphere of celebration, always a festival of colours, new designs, Jewelleries real and artificial, but all beautiful, it is enough to keep everyone happy. Who are the persons behind the curtain that makes this festive mood happen? The professionals and the institutes that make them. Focussing on the institutes, Luxury Connect Business School of Gurgaon in Delhi NCR is the first and only institute in India for Luxury Brand Management Courses exclusively. Other management colleges also offer such courses but not exclusively these only. So Luxury Connect Business School is the pioneer in India. They offer Courses in fashion garment management, courses in retail operations, courses in retail sales, courses in fashion sales and much more for the glittering world.

The relation between garments and fashion is unquestionable. Garments are the first and major accessory of fashion. Fashion design makes the style. So Courses in fashion garment management and courses in fashion sales have a huge demand, and employment opportunities are also many. Courses in retail operations, courses in retail sales of fashion garments makes you eligible for employment in one of the Fashion retail outlets of world famous fashion brands like Armani, Prada, Chanel, Dior, Mark Jacobs, Versace and many others.

For admission in Post Graduate Diploma in Fashion & Lifestyle retail Management in Luxury Connect Business School you have to be:-

• ·         A Graduate.
• ·         A person of decent personality.
• ·         Good in English.
• ·         A person with a taste for fashion and style.

This is a two years course.  You can apply online or submit an application to the institute. You will have to appear for aptitude test and interview. If you get admission, you have crossed one important milestone in your career.

Post admission, LCBS will do everything for you honestly; but the extra mile, it is your responsibility. Do it and you will be on the path to a successful career in the fashion world.