Curating the Creative Interest with Luxury Connect

“The ultimate of being successful is the luxury of giving yourself time to do what you want to do.”

Whenever life gives us something new there is so much excitement around. When I got selected for PG diploma in Luxury Brand Management at Luxury connect business school I got super enthusiastic and opened myself to the world of my dreams. I am passionate about all things unique and I am so glad to have found this college and be a part of it.

As I waited with bated breath to start my journey, arrived 17th August, day 1 of induction session. That morning was different than others as it was filled with a lot of new hopes and aspirations. My mind was filled with numerous thoughts about the induction session, my new classmates, new professors etc. Finally, the wait was over and arrived Mr. Abhay Gupta and Ms. Nitika Kapoor. All of us introduced each other and we talked about our interest in the luxury sector. As the discussion went on I expressed my interest in women’s apparels and they suggested me the various path I can take to achieve my goals. 

The thing I liked the most about LCBS is they really care about you. I have never seen a beautiful person like Nitika ma’am, she is very humble and always concerned about our future and I have also never met a person like Abhay sir, he has so much experience and wisdom to share with us. I have no words to describe the respect that faculty at LCBS commands. We are like one big family working together in one direction of giving talented and well-trained personnel to Luxury industry. Soon there were ice breaking games where we had a lot of fun getting to know each other better and explored our aptitude for luxury. This was followed by meeting with alumni of PGDLM course. They all are working with luxury brands in Delhi and NCR and took a lot of joy in sharing their experiences, learning and special memories at LCBS.

Induction Day two was a one of its kind experience for me. I found myself standing at the Christian Dior store at the DLF Emporio mall talking to the store manager about brand’s rich heritage and product lines. Next was Louis Vuitton, followed by Michael kors, Armani Junior and Corneliani. The practical knowledge and wisdom that one can get from the experienced people working at the luxury brands is extremely important as it will complement our learning during various modules at LCBS. It was amazing and inspiring to see  the passion and determination of every member in a luxury brand to create the romance around the luxury products that were no less than art pieces. The managers painted a picture of  nuances of an industry we were getting into. The orientation session had already proved to be better than my expectations.

On day three, we had the honor to eminent personalities from the luxury industry, Mr. Rolf Blaser, a country manager at Safilo India Pvt Ltd and Ms. Nalini Gupta Ex country manager at Burberry India. They not only shared their inspiring journey of reaching the top but also invaluable tips on how to be a good luxury brand mana

By-: Richa Singhal

PGDLM 2016-17

Opportunities for Entrepreneurs in the Booming Luxury Industry

The word entrepreneur originates from the French word, entreprendre, which means “to undertake.” In a business context, it means to start a business. The Merriam-Webster Dictionary presents the definition of an entrepreneur as one who organizes, manages, and assumes the risks of a business or enterprise.

 What is entrepreneurship?

A business model in which you create your own business entity and perhaps hire a few people is entrepreneurship. Over and above all, entrepreneurship is a mindset which makes you think beyond the normal. A craving, a desire and a ambition to break past the set norm and create a unique identity for oneself and his enterprise.  Entrepreneurship is also a process of new venture creation.

 Who is an entrepreneur?

Someone who wants to self employed and also generates employment for others is an entrepreneur. Someone who wants to be his own boss is an entrepreneur. Someone with a vision, a passion for his product or service and a deep determination to succeed against all odds is a entrepreneur. So we can summarise that
‘ An entrepreneur is someone who organises, manages and assumes the risk of a business entity, enterprise and or identity in either goods or services sector’.
‘Entrepreneurs are people that notice opportunities and take the initiative to mobilize resources to make new goods and services.’
“one who undertakes innovations, finance and business acumen in an effort to transform innovations into economic goods”.

 What are the typical qualities of an entrepreneur?

A tendency to break away from the regular and be different.
Spot the needs / problems / challenges and convert them into opportunities for success by being solution oriented.
A determined mindset to innovate, create value and be continuously growth oriented.
A Original thinker.
A Risk taker.
Takes responsibility for own actions
Feels competent, confident and capable
Sets high goals and enjoys working toward them even with high personal sacrifices

 What is Luxury?

Luxury is a often misused term in today’s world ! Almost everyone and everything claims to be ‘Luxury’. So what really is the meaning of ‘Luxury’ ??

If one tries to Google the word luxury, one is thrown up with innumerable meanings in a split second ! This only means that ‘Luxury is relative & subjective’ – meaning ‘to each his own’.

In the words of the famous Coco Channel, ‘Luxury begins where necessity ends’.

We can thus summarise that luxury is much beyond need – it is a desire that fuels our emotional appeal. Something which defines our social status to others besides just providing us material comfort, great quality, unquestionable functional benefits and makes us feel a part of a social set normally called ‘The Elite’.

Luxury enterprenuers

 So what then is Luxury Entrepreneurship?

Someone who has a burning desire to create a business venture or a product or a service which services this sector directly or indirectly is a luxury entrepreneur. A individual with a uncanny eye for detail and excellent customer service can be a successful luxury entrepreneur.

 What are the sectors one could explore within the Luxury domain?

Unfortunately, most people link and restrict luxury to fashion and ramp shows due to the glamour attached. There is no doubt that fashion is a essential part of luxury and is in every way the fulcrum point, but luxury extends way beyond fashion, giving a entrepreneur options to choose from areas like jewellery, watches, fitness & wellness, beauty and skin care,  real estate, home and interior, aviation, yachting, automobiles to also travel, tourism, hospitality and events etc. Luxury is a complete lifestyle and defines the usage pattern of the affluent class.

If one is a fashion designer, or has a inclination to be beautician, traditional jeweller, boutique owner, travel service provider or event a wedding planner, it is possible for him to position himself in this niche space.

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 What are the Growth opportunities in the Luxury sector?

Luxury in India has been growing continuously at a pace of 20 – 25 % PA for past several years. Currently at about 18.5 b USD, it is expected to touch 50 b USD by 2020 and 180 b by 2025. (as quoted by Amitabh Kant in February 2016). The ‘make in India’ movement is expected to fuel the domestic design industry towards this sector. Recent success of young Indian designers is a case in example of this rising phenomena.

 How is Luxury Entrepreneurship different and how can one become one?

In the luxury space, the depth of the vision, the originality of the creative designer, the brand building process, the marketing & communication as well as the customer service orientation is completely of a different level. The aura of the brand, the magic around the intangibles, the romance & mystics behind the product which is accentuated by the impeccable service play the key role.

 Let us say that the basics remain the same, but the treatment is entirely different.

 The best way of course is to undertake a short course on ‘Luxury Entrepreneurship’ to clear up ones concept and knowledge of this sector and study in depth the nuances involved in handling such a business

 Then on, if one is a creative person he can begin on his own. If one is a moneyed person, he can have his idea developed by a creative team. Alternately, there is a plethora of national & international luxury brands across sectors that are keen to reach out to the Indian luxury consumer and the fast growing market here. One is open to explore franchise opportunities with them.


Abhay Gupta,

Founder & CEO – Luxury Connect & Luxury Connect Business School

Good Earth

This time we got a chance to visit the pioneers of handcrafted luxury goods of India, The Good Earth. Mrs. Saswati Roy, VP wholesale and exports guided us through the whole visit. She shared her experience with the brand and how Mrs. Anita Lal, the founder of Good Earth started with the brand in India. Overall experience with Good Earth was very knowledgeable and beneficial. As soon as we entered the store it had a sense of peace, the atmosphere inside the store was very positive. Maybe the store was designed in such a way, or the products were reflecting their brand’s identity, or the music was the reason, or the fragrance it had made the overall environment peaceful. We were very lucky because the day we were visiting the store, Good Earth was launching its new range of wall coverings. The thing I really liked about Good Earth was that, they have designed the stores with their own range of products which is really creative and commendable. I am really thankful to LCBS for organizing such a beneficial store visit and to Mrs. Roy for sharing her experience and sparing her valuable time talking to us.  Looking forward to many more visits like this. 

                                                                        - By Gitansh Kumar

                                                                                                 Luxury Professional Student
                                                                                                 PGDLM (2016-2017)  

MBA In International Luxury Brand Management Courses

Luxury is an ever elusive feeling of comfort and pleasure. Of processing something superior to others, it is processing something beyond the barrier of your own desire. The desire to look different, to be above others. It gives the feeling of comfort, physical and mental, up and above your satisfaction. As such luxury has no upper limit; you also do not know your limit of luxury. I said luxury is ever elusive because what is a luxury for you today is not tomorrow. Luxury is the product of the dream of the artist, technicians, supported by the dream monger   entrepreneurs. It is a myth that luxury is related to high cost. Luxury is only a class apart. Even within the accepted boundary of luxury we can witness pockets of luxury considered super to others. e.g. take the case of air travel, it is a luxury for most people, at least in developing countries; but for a person travelling by air in economy class, travelling in business class is a luxury. Yes, we can say luxury is class dependant and is embraced by the few in that class, who could afford and also has the flying desire to move up the social ladder at any cost. These are the people who lift the standard of life whenever they get the chance. Luxury business flourishes when income increases, this means when the mass has surplus income. Luxury is market driven, needs commercial –cum- psychological approach and strategy to make the business of luxury profitable. This specific technique is taught in luxury brand management school. That is why we see the growing number of institutes for MBA in International Luxury Brand Management courses.

India is one of the biggest consumer markets with ever increasing employment and income; obviously, more people are after luxury. To serve the luxury goods customer well MBA in International Luxury Brand Management courses, Diploma in retail Management, Fashion and luxury management, PG in Fashion Management, Post graduate diploma in luxury management, Luxury program are being imparted by the institutes running in big cities. Luxury goods business is ever green; it is practically not affected by the recession. It flourishes in a high income group. As such earning a degree or diploma in MBA in International Luxury Brand Management courses, Diploma in retail Management, Fashion and luxury management, PG in Fashion Management, Post graduate diploma in luxury management, Luxury program will open up avenues of employment for you in the evergreen territory with immense growth prospect.

You can grab a place in the leading luxury brands like Rolex, Fendi, Gucci, Mercedes, Coach, Prada, Chanel, Tiffany, Louis Vuitton and much more.

In Delhi NCR we have the famous Luxury Connect Business School to teach and groom aspirants in MBA in International Luxury Brand Management courses, Diploma in retail Management, Fashion and luxury management, PG in Fashion Management, Post graduate diploma in luxury management, Luxury program it offers  the best MBAin International Luxury Brand Management courses in Delhi NCR. Once you graduate from this, your career takes flight.