Scope of Luxury Brand Management - Luxury Program

A profession in luxury brand management requires a comprehensive study of various brands and the capacity to connect with special showcase fragments. Luxury brand management now offers lucrative opportunities. If you are one of the individuals who can see past money and respect the lineage of a brand, a career in luxury brand management will be fulfilling for you.

Luxury Brand manager :

The essential part of a luxury brand administrator is to comprehend the legacy and history of the brand and to connect to the customers. This individual is mostly in charge of keeping the brand famous while holding its restrictiveness, i.e. guaranteeing that the brand maintains its popularity and is a preferred choice among both- the marketers and the customers.

 Scope and sectors :

Premium sections like Custom Autos, fashion, wines, chocolates, spa services, jewellery, leather industries, watches, signature pens, and so forth have landed on Indian shores and need luxury brand managers.

With luxury brands spreading operations to more and more nations, as a brand manager at a substantial luxury brand house, you can be the face of the brand in India, dealing with the organization's operations and client relations in at specific locale. In this manner, a luxury brand manager needs to continually address and rethink the forms of luxury; keeping a tab on the evolving trends, observations, and tastes of the areas and furthermore, frequently giving configuration support to country limited product offerings.

In India, one can begin off as an official and climb the positions to wind up accountable for select brand showrooms. With experience, one can hope to deal with the brands' provincial business extensions, sort out prestigious occasions to advertise the brand, create special crusades and scout for a famous brand representative among different popular stars. The more ambitious ones can even take in the little-known techniques and go ahead to glide their own organizations later on.

Global Management Program for Executives in Luxury Management is offered by IIM Ahmadabad in a tie-up with the ESSEC Business School Paris. Experts at the official level can go for this program with an intend to   deeply understand the specificities of a luxury business and , the explore possibilities to open doors in developing markets. Members of the program will get prepared at ESSEC Paris where they get the opportunity to associate with the workforce, graduate class, visit global fashion houses and luxury business houses and much more.

Salary :

Trainee and official brand directors begin at Rs 50, 000 a month and can anticipate perks like cash rewards or gift incentives such as paid trips, getaways, dinners at five-star hotels and exposure to prominent people. The perks of this profession far exceed the compensation.

Luxury brand management is offered as an undergrad course and as a PG specialization course in various European universities

Are you thinking about a specialized MBA? Here is why you should go for it

The fashion industry is fast becoming one of the biggest industries that are generating billions in profits every year. The growing market has also increased the demand for well qualified, smart, business brains who can manage the scenes better. In the past few years, the fashion industry has become significantly sleek and much more professionalized with the markets and brands going global.

This very acceleration has increased the demand for courses such as Fashion Garment Management, Luxury Program, etc. However, there is a huge talent gap as the number of qualified professionals is relatively less. To fill-in the gap, Luxury Connect Business School has introduced programs in luxury and fashion management.

Luxury Connect Business School offers a wonderful opportunity to all the individuals who imagine themselves working in the world of luxury. The programs help candidates to learn and understand fine, distinctive products and give them ample experiences and exposure to manage them. These MBA programs help the participants become inspired managers and marketers with great skills to survive the highly competitive fields of luxury fashion, cosmetics, hospitality, jewellery, gastronomy, beauty, or art.

Benefits of the courses

These specialized management programs will benefit perspective aspirants in more than one ways. First, these programs help the candidates gain ample exposure and then they will prepare them to approach luxury goods and services from different points of view: innovative, organizational, and managerial. With this knowledge, the candidate will be able to examine and evaluate marketing, branding, and communication required for unique markets.

These specialized courses will let the students explore how to create and manage elegant products and heightened experiences that are purchased by some exclusive customers. The candidates can learn about them while remaining sensitive to cultural factors surrounding the concept of luxury.

The candidate will be able to learn to build innovative branding strategies and they will be given enough knowledge to build their concept and to carry out the execution. For instance, the will learn that rough diamonds need to be cut, polished and made into extinguishing pieces to acquire their full value.

Towards the end of the course the candidate will be gain enough knowledge to develop their own personal analytical approach and their own language of expression. During the course of the educational path that combines both theory and practice, the individual will engage in a rewarding, collaborative dialogue with bigwigs of the industry.

Luxury Connect Business School is the first ever B-School in India that is offering such specialized MBA in luxury, fashion and lifestyle management. These programs are perfect for those who wish to make their careers in the most flourishing industry in the country. With LCBS’s programs, candidates can reach the pinnacle in their desired industries. So here is to call to all the MBA aspirants who wish to make exciting careers. Apply for 2017 intake and make the best choice of your career.

A MIND THAT IS STRETCHED BY A NEW EXPERIENCE CAN NEVER GO BACK TO ITS OLD DIMENSIONS

Luxury connect business school believes in practical knowledge as every now and then, they organize experiential industry connect!

This time we got a chance to meet Mr. Divam Jain, General Manager, limeroad.com. The session started with brands and their identity, we discussed logos and heritage of the brands. He broadly taught us about how Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience, everything from your logo, your website, your social media experiences, to the way your customers experiences you and your brand. When you look at branding, it can be a bit overwhelming to think about what is involved in your brand. In short, your brand is the way your customer perceives you. We learnt that It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have..a good brand doesn’t just happen..it is a well thought of, out of the box plan.

In the middle of session, we asked many doubts and talked about every aspect of branding in the growing market. In the end, he also threw light on e-commerce, how it works and what are the features and demands of this market.

In a nutshell, the wonderful session covered a comprehensive spectrum of topics that had something of interest for each of us. Therefore, on behalf of the students I thank Mr. Jain for sharing his ideas and expertise about the branding, and LCBS for giving us another rewarding experience.

                                                                                     by Richa Singhal Luxury Professional 

                                                                                                                                            (PGDLBM: 2016-17)                            

                                                                         

MBA In International Luxury Brand Management Courses

Luxury is an ever elusive feeling of comfort and pleasure. Of processing something superior to others, it is processing something beyond the barrier of your own desire. The desire to look different, to be above others. It gives the feeling of comfort, physical and mental, up and above your satisfaction. As such luxury has no upper limit; you also do not know your limit of luxury. I said luxury is ever elusive because what is a luxury for you today is not tomorrow. Luxury is the product of the dream of the artist, technicians, supported by the dream monger   entrepreneurs. It is a myth that luxury is related to high cost. Luxury is only a class apart. Even within the accepted boundary of luxury we can witness pockets of luxury considered super to others. e.g. take the case of air travel, it is a luxury for most people, at least in developing countries; but for a person travelling by air in economy class, travelling in business class is a luxury. Yes, we can say luxury is class dependant and is embraced by the few in that class, who could afford and also has the flying desire to move up the social ladder at any cost. These are the people who lift the standard of life whenever they get the chance. Luxury business flourishes when income increases, this means when the mass has surplus income. Luxury is market driven, needs commercial –cum- psychological approach and strategy to make the business of luxury profitable. This specific technique is taught in luxury brand management school. That is why we see the growing number of institutes for MBA in International Luxury Brand Management courses.

India is one of the biggest consumer markets with ever increasing employment and income; obviously, more people are after luxury. To serve the luxury goods customer well MBA in International Luxury Brand Management courses, Diploma in retail Management, Fashion and luxury management, PG in Fashion Management, Post graduate diploma in luxury management, Luxury program are being imparted by the institutes running in big cities. Luxury goods business is ever green; it is practically not affected by the recession. It flourishes in a high income group. As such earning a degree or diploma in MBA in International Luxury Brand Management courses, Diploma in retail Management, Fashion and luxury management, PG in Fashion Management, Post graduate diploma in luxury management, Luxury program will open up avenues of employment for you in the evergreen territory with immense growth prospect.

You can grab a place in the leading luxury brands like Rolex, Fendi, Gucci, Mercedes, Coach, Prada, Chanel, Tiffany, Louis Vuitton and much more.

In Delhi NCR we have the famous Luxury Connect Business School to teach and groom aspirants in MBA in International Luxury Brand Management courses, Diploma in retail Management, Fashion and luxury management, PG in Fashion Management, Post graduate diploma in luxury management, Luxury program it offers  the best MBAin International Luxury Brand Management courses in Delhi NCR. Once you graduate from this, your career takes flight.