Scope of Luxury Brand Management - Luxury Program

A profession in luxury brand management requires a comprehensive study of various brands and the capacity to connect with special showcase fragments. Luxury brand management now offers lucrative opportunities. If you are one of the individuals who can see past money and respect the lineage of a brand, a career in luxury brand management will be fulfilling for you.

Luxury Brand manager :

The essential part of a luxury brand administrator is to comprehend the legacy and history of the brand and to connect to the customers. This individual is mostly in charge of keeping the brand famous while holding its restrictiveness, i.e. guaranteeing that the brand maintains its popularity and is a preferred choice among both- the marketers and the customers.

 Scope and sectors :

Premium sections like Custom Autos, fashion, wines, chocolates, spa services, jewellery, leather industries, watches, signature pens, and so forth have landed on Indian shores and need luxury brand managers.

With luxury brands spreading operations to more and more nations, as a brand manager at a substantial luxury brand house, you can be the face of the brand in India, dealing with the organization's operations and client relations in at specific locale. In this manner, a luxury brand manager needs to continually address and rethink the forms of luxury; keeping a tab on the evolving trends, observations, and tastes of the areas and furthermore, frequently giving configuration support to country limited product offerings.

In India, one can begin off as an official and climb the positions to wind up accountable for select brand showrooms. With experience, one can hope to deal with the brands' provincial business extensions, sort out prestigious occasions to advertise the brand, create special crusades and scout for a famous brand representative among different popular stars. The more ambitious ones can even take in the little-known techniques and go ahead to glide their own organizations later on.

Global Management Program for Executives in Luxury Management is offered by IIM Ahmadabad in a tie-up with the ESSEC Business School Paris. Experts at the official level can go for this program with an intend to   deeply understand the specificities of a luxury business and , the explore possibilities to open doors in developing markets. Members of the program will get prepared at ESSEC Paris where they get the opportunity to associate with the workforce, graduate class, visit global fashion houses and luxury business houses and much more.

Salary :

Trainee and official brand directors begin at Rs 50, 000 a month and can anticipate perks like cash rewards or gift incentives such as paid trips, getaways, dinners at five-star hotels and exposure to prominent people. The perks of this profession far exceed the compensation.

Luxury brand management is offered as an undergrad course and as a PG specialization course in various European universities