A MIND THAT IS STRETCHED BY A NEW EXPERIENCE CAN NEVER GO BACK TO ITS OLD DIMENSIONS

Luxury connect business school believes in practical knowledge as every now and then, they organize experiential industry connect!

This time we got a chance to meet Mr. Divam Jain, General Manager, limeroad.com. The session started with brands and their identity, we discussed logos and heritage of the brands. He broadly taught us about how Branding goes way beyond just a logo or graphic element. When you think about your brand, you really want to think about your entire customer experience, everything from your logo, your website, your social media experiences, to the way your customers experiences you and your brand. When you look at branding, it can be a bit overwhelming to think about what is involved in your brand. In short, your brand is the way your customer perceives you. We learnt that It is critical to be aware of your brand experience and have a plan to create the brand experience that you want to have..a good brand doesn’t just happen..it is a well thought of, out of the box plan.

In the middle of session, we asked many doubts and talked about every aspect of branding in the growing market. In the end, he also threw light on e-commerce, how it works and what are the features and demands of this market.

In a nutshell, the wonderful session covered a comprehensive spectrum of topics that had something of interest for each of us. Therefore, on behalf of the students I thank Mr. Jain for sharing his ideas and expertise about the branding, and LCBS for giving us another rewarding experience.

                                                                                     by Richa Singhal Luxury Professional 

                                                                                                                                            (PGDLBM: 2016-17)