Industry Connect Session

“KNOWLEDGE IS OF NO VALUE, UNLESS YOU PUT IT INTO PRACTICE”

Luxury Connect Business School always promotes practical approach towards learning of theoretical lessons. That’s the reason that we have so many industry connect people coming in the college to share their knowledge in luxury sector. On 16 September, 2016 we had opportunity to meet Mr. Pankaj Sikka, chief visionary and brand strategist of Invision Brand Consulting. In this Industry Connect Session, he shared his opinion about luxury marketing with students during this session.

He told us about the various marketing strategies opt by many brands for their success. We got a deep insight of Marketing segmentation, targeting and positioning methods used by companies for effective marketing. Although we have studied all these approaches in our classes, but to give students a pratical hand in this, the college organized that session with Mr. Pankaj, the expert of Branding and Marketing. He engaged with us by asking questions relating to our perception about marketing and also cleared our set of doubts by giving live examples of companies. In nutshell; we had to have vision to see marketing strategies from a new angle, i.e. more in practical way.

                                                                                                    BY:  SONALI KHANNA

                                                                                                             Luxury Professional
                                                                                                            (PGDLBM: 2016-17)