This time we got a chance to visit the pioneers of
handcrafted luxury goods of India, The Good Earth. Mrs. Saswati Roy, VP
wholesale and exports guided us through the whole visit. She shared her
experience with the brand and how Mrs. Anita Lal, the founder of Good Earth
started with the brand in India. Overall experience with Good Earth was very
knowledgeable and beneficial. As soon as we entered the store it had a sense of
peace, the atmosphere inside the store was very positive. Maybe the store was
designed in such a way, or the products were reflecting their brand’s identity,
or the music was the reason, or the fragrance it had made the overall
environment peaceful. We were very lucky because the day we were visiting the
store, Good Earth was launching its new range of wall coverings. The thing I
really liked about Good Earth was that, they have designed the stores with
their own range of products which is really creative and commendable. I am
really thankful to LCBS for organizing such a beneficial store visit and to
Mrs. Roy for sharing her experience and sparing her valuable time talking to us. Looking
forward to many more visits like this.
- By Gitansh
Kumar
Luxury
Professional Student
PGDLM (2016-2017)
PGDLM (2016-2017)
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