Here is How You Can Reach the Summit of Your Management Career with Luxury Brands

The luxury brand industry is one of the most lucrative and highly competitive industries in the world today. India, with its immense population and increasingly rising spending power, is rapidly becoming one of the most sought-after markets for luxury goods and services. Hence a career in luxury brand management in India is one of the smartest career choices.

According to a report by the Euro Monitor International, the Indian luxury goods and services market is set to grow at an impressive 86% in terms of constant value, in the next couple of years from now.

Who is a brand manager?

Ideally, a luxury brand manager is responsible for analyzing and then planning a constant strategy to enhance the perceived value of a luxury goods or service in the eyes of its customers. A luxury brand manager  is typically expected to conduct market research for his brand ,manage and organize effective marketing campaigns, plan product distribution, manage resources and budget of the brand, collaborate with luxury designers and oversee marketing functions. In a nut shell, he has to act as the brand custodian while also being the business head / strategic advisor operating like brand CEO who is responsible for all actions / repercussions / reactions on or for his brand in his specified territory.

A profession in luxury brand management requires you to not only understand every detail and specifications/features of your luxury product, but it also requires certain skills, such as being creative and taking the initiative, having effective leadership skills, being dedicated and passionate towards your brand’s growth and have a natural networking capability.

 Tips to become a Successful Luxury Brand Manager

Here are the top 5 tips to having a budding career in Luxury brand management:

• Build leadership skills – Being an effective manager requires people skills like no other. Your leadership acumen will be able to handle your subordinates efficiently and ensure successful luxury brand management. Strong communication skills, a natural motivator, and being a smooth persuader are important aspects of a leader in management.
• Combine strategy with creativity - A successful luxury brand manager needs to be creative and analytical as well. Ideal luxury brand managers are able to develop creative brand strategies which helps the brand differentiate from the others and stay ahead in their game, which helps to attract potential customers to the brand effectively.
• Constant adaptation and evolution – With the dynamic nature of the luxury brand market today, effective brand managers need to be up-to-date with the latest in innovation & technology. This should be applied efficiently to the growth of your brand.
• Constant innovation – With the ever-changing pace of the marketing industry today, it is highly advised to be innovative in your strategies, to be a step ahead of the competition in this niche market. To be a successful brand manager, you need to constantly update yourself with what the competitors are doing and how you can do it better. Innovation is the key to success.
• Get professional training – An effective course in luxury brand management is highly advisable for becoming a successful luxury brand manager. These courses are designed to hone the necessary skills required to being an efficient manager for luxury brands.

Luxury Connect Business School is the best choice for budding future-managers to acquire and hone these essential skills which will make them efficient and ideal luxury brand managers. LCBS is well-connected with numerous globally popular luxury brands. It also provides a chance to experience the luxury industry firsthand, with global and domestic such as the Roseate Hotel and Resorts, BMW, Grand Hyatt Residences, Christian Dior, LVMH, etc among many others.

The post graduate luxury brand management course at Luxury connect business school has been structured in a way that, you learn about the basic luxury definitions & gain in-depth knowledge about the various sub sectors within the luxury domain. One learns to manage, strategize, and implement business models specific to the luxury industry & sector in India. LCBS teaches and prepares one for positions such as brand head, brand manager, marketing manager, buyer, merchandiser etc, the choice being yours with respect to your aptitude and skill specialisation.

Luxury Connect Business School has been efficiently providing advanced management courses to hundreds of students in luxury brand management. It has an impressive record of placement for its students with popular luxury brands across different luxury sectors, including Sotheby’s Mercedes-Benz, Rolex and other globally renowned brands.

Luxury Brand Impact on Retail Operations

Why Should You Go for Courses in Retail Operations?
Luxury brands are unique, high-quality and provide a feeling of superiority over other conventional branded items and goods. There is a need to clearly distinguish the branded luxury products from conventional branded product items.
Effective management of luxury brands goes hand-in-hand with the best promotion and sales of the luxury goods. This shows that expert brand management skills are needed to ensure proper luxury branding, and for increasing sales.

How do Courses in Retail Operations help with Career in Luxury Brand Management?
The aim of ideal courses in retail operations in luxury brand management provides you with the requisite skills needed to manage luxury brands in a best-suited manner.

There is a significant difference when it comes to successfully managing a conventional brand and a luxury brand. The course will distinguish the salient points which make these two separate and clear all doubts about the luxury products industry.

The courses are aimed to train you in: 
•  Retaining existing customers
•  Engaging new customers
•  Making customers loyal to the luxury brand

The program provides knowledge on all aspects which are important for efficient management of any luxury brand.

Today, with increasing competition and customer demands, even in the niche luxury brands segment in numerous industries, it is vital to understand the intricate points which make for successful luxury brand management through a competitive edge.

Luxury brands are in dire need of highly-qualified and able professionals who are trained effectively in luxury brand management. Currently, the luxury brands with expert brand managers are witnessing immense growth while others are slowly disappearing from the market face altogether.
The global luxury brand industry today needs expert and skilled luxury brand managers who can carve a significant space in the luxury goods market.

What makes the best Courses for Luxury Brand Management?
Today, there are only a handful of educational institutes that provide the requisite and right knowledge to students, and executives, in luxury brand management.

Such an ideal luxury brand management course needs to teach executives the right key which helps to retain old customers and increase the number of existing customers significantly. These courses are designed for executives who wish to carve their career in a luxury brand or company. It is also aimed at teaching a newbie the right way to manage a brand, before choosing a career in luxury brand management.

Even students, with no previous knowledge or experience in this exclusive sector, will greatly benefit from these management courses. The educational programs are designed in such a manner that professionals can effectively update their knowledge and improve their skills in the niche market of luxury brands sector.
These courses essentially act as a ‘pathway to luxury brand management’.

Advantages of Courses in Luxury Brand Management
The completion of an efficient luxury brand management diploma, or course, will help the student/professional with:

•  The right knowledge of luxury brand management
•  Learning how to serve luxury brand-loving customers most efficiently
•  Developing insight into the latest globally-followed luxury brand management practices
•  Realizing their unique potential in brand management and retail
This course will help you to start a successful and progressive career in retail operations for luxury brands anywhere.

Always ensure that you get the best education and training in ideal luxury brand management course, from renowned educational institutes, such as Luxury Connect Business School. This is one of the most renowned and reliable centers for gaining knowledge and expertise in luxury brand management in India.

LUXURY TOPS AS THE EMERGING MBA SPECIALIZATION WORLDWIDE!

MANAGEMENT MASTERS

Pratibha Jain, overseas education consultant, profiles emerging specialisations offered by business schools across the globe

While experts continue to debate whether management education has lost its sheen, B-schools across the globe are striving hard to retain the relevance of a management degree in a dynamic market scenario. This has led to a rise in a number of new-age MBA specialisations. Here are a few niche areas that students can consider:

1)  LUXURY BRAND MARKETING AND MANAGEMENT

A rise in the urban elite class has opened up a clientele for luxury merchandise and services ranging from designer dresses, bags, handmade jewellery, watches, accessories and custom cars to premium vacation resorts and exotic real estate apartments. Creating an aura of exclusivity, prestige and social status around a product is a specialised and complex science. Luxury brand management, as an interdisciplinary subject, helps students understand the value associated with a brand and set a specific marketing plan for the product. Client association is an integral part of this field to keep the brand popular while retaining its exclusivity. A strong business management background, coupled with functional marketing practices, is essential for those who wish to make a career in this field. A luxury brand manager learns to constantly redefine luxury contours keeping in mind changing times, perceptions and tastes of the public. Students may opt for an MBA or a PG specialisation in European countries like the UK, France and Italy which are home to some of the best luxury brands. Essec and HEC in France, International University of Monaco in Italy, Regents and Southampton University in the UK, and Columbia and NYU in the US also offer courses in luxury and brand marketing and management.

2) SPORTS MANAGEMENT

With a growing television audience for all kinds of games, sports is now a US$ 200 billion industry annually. A career in sports management is for students with core business and management

skills. The course modules focus on international sports governance, managing sports technology and innovation, business, finance and law. Aspirants can apply to universities in Australia, Europe and US. There are a number of sports management programmes at the University of Loughborough and Coventry in the UK, University of Alberta in Canada, IE in Spain, the University of Western Australia, La Trobe and Griffith in Australia, as well as the University of Virginia and the University of Massachusetts in the US.

3) LOGISTICS AND SUPPLY CHAIN MANAGEMENT

A large consumer market with mega malls and multiple outlets of the same retail chains has created a demand for products from different regions under one roof. A career in logistics and supply chain management is for students with strong management skills. A course in this field will train students in logistics, that is, managing

transport, air freight, couriers and shipping, managing retail stores, etc. Qualified professionals can work with organisations with a need for co-ordination of resources like the real estate sector, hostels, hospitals, catering firms, transport management and large international trading houses, etc.

The logistics specialisation is offered by most B-schools such as Cranfield, Warwick and Aston in the UK, Rotterdam School of Management, HEC and INSEAD in continental Europe, and Purdue, Arizona State, Michigan State in the US.

4) MUSIC MANAGEMENT

Students who wish to build a career in music management must have a fair knowledge of music production, sound engineering electronic production management and emarketing. A Master’s in music business management trains students in key business areas like finance, marketing, leadership, organisational management and entrepreneurship with special application to the music industry like knowledge of intellectual property and copyright laws, and a focus on the live music industry and revenue through digital content. The University of Westminster in the UK, Berklee College of Music, NYU, and University of South Florida in US offer music management courses.

Since most B-schools look for students with work experience, freshers should work in their field of interest for a short time before making the final decision. This will help them understand the way the industry functions as well as gauge their individual longterm interests.

Publication: The Times Of India Delhi; Date: Mar 24, 2014; Section: Education Times; Page: 37

Luxury Connect Business School (#LCBS) offers specialized programs in #Luxury management in collaboration with International University of Monaco (#IUM) .

When are you ENROLLING?

For more details contact us at +91 9811103268 or visit us at http://www.lcbs.edu.in.

Is studying Luxury Management from Europe a great idea ?

“There is a great difference between knowing and understanding: you can know a lot about something and not really understand it” 

- Charles F. Kettering -

I am sure a lot of students take Europe as an option to study Luxury Brand Management.

And of course why not? This is only logical since Europe houses most of the Luxury Brands of the world.

But do you really think that doing a Luxury Management course from Europe is the gateway to a career in the luxury industry ??  

While this is true if one could secure employment in Europe, but are there enough jobs available there for a fresher to start his career ??

Why are more and more brands in a outward expansion mode and reaching out to fast emerging markets like India, China and other BRICS regions ??

If one does a quick SWOT on a Luxury Management Course from Europe, one could list the following :

Strengths :

1.      Home to most of the established luxury brands and hence exposure to a great base and historical origin.

2.      Multinational environment for learning and deep diving into the subject.

Opportunities :

1.      Linking up with brand managers and luxury professionals who control global markets.

2.      Trips to brand maisons and creation facilities.

Weakness :

1.      Exposure to a global travelling customer only who may be a very small percentage of the customer you may need to handle in your home country of employment.

2.      Cost of education and sustenance is extremely high.

Threats :

1.      Constant pressure on political and economic situations to restrict work visa for expats with increased preference to local talent.

2.      Poor or no employment opportunities in Europe.

On the flipside, if you are really serious about a career in the luxury space, you should perhaps educate yourselves to understand that opportunities are currently available highest in the India Luxury Space. The sector has been growing at a steady pace of 20-25% CAGR for past several years and is estimated to be 18.3 b USD currently. Besides, the sector needs some 5.3 m talented heads to manage this growth !

Hence if you plan to study LBM from Europe, do consider the flip side as :  

1.      They do not teach you according to the Indian market.

2.      People abroad have a very different mindset in comparison to the Indian mentality.

3.      They do not understand the Indian market.

4.      Luxury is not treated the same way as it is treated in India .

5.      Many of the students do not find a job in the same country due to language barrier, visa  & immigration rules etc.

On the other hand, Let's analyse the advantages of studying Luxury Brand Management from the B-schools  in India:

1.      The course is designed according to the market.

2.      You learn how the market functions in the particular sector.

3.      You will be updated with the current market activities where you would work.

4.      You would pay half of the tuition fee which you pay to the international university.

5.      Better job scenario here than in any European country.

6.      No language barrier.

7.      You have a better job opportunity because you know the market.

8.      You get a good salary.

Studying from any European country especially a course which is market driven, would not fetch you a great job because of the fact that you do not understand the Retail market in India besides that the ROI you expect will take a few years to break even due disparity in what you spend in Europe to what you earn in India !

Being  very well versed with the market scenario you are planning to work in is good  for a better growth prospect.

As a matter of fact, people who are already working in the industry want to gain knowledge about the Indian market to have better opportunities.

Take a informed decision to invest your time and resources well.

Amazed by Dazzling Luxury and Fashion Stalwarts

To some, fashion is an art, while to others; it is almost like a religion.

For most people though, fashion is a method of utilizing clothing, accessories and grooming to enhance their style statement as a individual personality. Fashion can be an extension of your personality, allowing you to introduce parts of your personality to the world without saying a word.

It was like dream come true for me when I got a chance to meet perfectionist and designers of the Indian fashion industry.

         

LCBS arranged a visit to the CII-ET Luxury Conference for us at the Leela Palace Hotel, New Delhi. There is no word which can define the magnificent beauty of the hotel - it has a royal and rich aura. As soon as we entered the hotel, we saw a delicately decorated Christmas tree. Marble has been used for chair and table that was giving a royal touch to the hotel interior. Lobby has been accessorized by silverware, used in vases placed there and ‘jharokha’ on wall, which describes lavishness of the hotel. We were escorted to explore the hotel through which we got to know about Le Cirque, the grand landmark restaurant of New York; also its avant-garde bar as ‘Library Bar’. Another one was Qube, which adds a contemporary touch to its ambience, giving it an alfresco feel even within its cool comforts. Adding to the experience of dining, it feels good to watch the chefs at their live stations and creating exotic dishes.

The conference ‘CII- ET Dialogue on Luxury’ started sharp at 10 o’clock.   Along with Luxury Experts, many designers were part of the conference. They shared their point of views on the Indian Luxury. We got a chance to interact with many designers like Ritu Beri, international fashion designer, Rohit Bal, Rajesh Pratap Singh, Sabyasachi, and Pernia Qureshi, Indian fashion

entrepreneur. Ritu Beri addressed on flashback of the Indian heritage and also told about history of luxury through Indian Maharajas and Maharani and their indulgence in luxury at that time. She also shared about a tree, which she got to know about in Paris where every country’s luxury heritage was branched off the tree except India. So, she added India’s heritage in that tree and showed us how she projected India a hub of luxury. Rohit Bal shared that he gets inspiration from Indian heritage for his designing. On why he had collaborated with premium brands, he shared that people from middle class could also buy Rohit’s designs at premium prices. We also were introduced to the designer, Rajesh Pratap Singh, who said that we are in safe hands as students of LCBS. Pernia Qureshi addressed about the rising e -commerce and digitalization preference in India, which helps working women to shop online, and hence contributes in the growth of Luxury in India.

In a nutshell, it was a highly enriching experience for me since we got to meet many designers and helped accelerate our thought process on luxury.  

By Richa Singhal

Curating the Creative Interest with Luxury Connect

“The ultimate of being successful is the luxury of giving yourself time to do what you want to do.”

Whenever life gives us something new there is so much excitement around. When I got selected for PG diploma in Luxury Brand Management at Luxury connect business school I got super enthusiastic and opened myself to the world of my dreams. I am passionate about all things unique and I am so glad to have found this college and be a part of it.

As I waited with bated breath to start my journey, arrived 17th August, day 1 of induction session. That morning was different than others as it was filled with a lot of new hopes and aspirations. My mind was filled with numerous thoughts about the induction session, my new classmates, new professors etc. Finally, the wait was over and arrived Mr. Abhay Gupta and Ms. Nitika Kapoor. All of us introduced each other and we talked about our interest in the luxury sector. As the discussion went on I expressed my interest in women’s apparels and they suggested me the various path I can take to achieve my goals. 

The thing I liked the most about LCBS is they really care about you. I have never seen a beautiful person like Nitika ma’am, she is very humble and always concerned about our future and I have also never met a person like Abhay sir, he has so much experience and wisdom to share with us. I have no words to describe the respect that faculty at LCBS commands. We are like one big family working together in one direction of giving talented and well-trained personnel to Luxury industry. Soon there were ice breaking games where we had a lot of fun getting to know each other better and explored our aptitude for luxury. This was followed by meeting with alumni of PGDLM course. They all are working with luxury brands in Delhi and NCR and took a lot of joy in sharing their experiences, learning and special memories at LCBS.

Induction Day two was a one of its kind experience for me. I found myself standing at the Christian Dior store at the DLF Emporio mall talking to the store manager about brand’s rich heritage and product lines. Next was Louis Vuitton, followed by Michael kors, Armani Junior and Corneliani. The practical knowledge and wisdom that one can get from the experienced people working at the luxury brands is extremely important as it will complement our learning during various modules at LCBS. It was amazing and inspiring to see  the passion and determination of every member in a luxury brand to create the romance around the luxury products that were no less than art pieces. The managers painted a picture of  nuances of an industry we were getting into. The orientation session had already proved to be better than my expectations.

On day three, we had the honor to eminent personalities from the luxury industry, Mr. Rolf Blaser, a country manager at Safilo India Pvt Ltd and Ms. Nalini Gupta Ex country manager at Burberry India. They not only shared their inspiring journey of reaching the top but also invaluable tips on how to be a good luxury brand mana

By-: Richa Singhal

PGDLM 2016-17

Flashes of Fashion Brilliance at Amazon Fashion Week

The focus of the spring / summer 2017 fashion week was undoubtedly, relentlessly, on the new. Untitled-1 copyIt was the ultimate experience for us. As we, the students of lcbs intent to make a foothold in the luxury industry, we were introduced to fashion world as we saw a live runway fashion show. The collections were inspired by European folklore & bohemian discipline

with explosions of color on them.

We got to know about many upcoming Indian designer & trends of the markets. The collections were designed by designer Shruti Sancheti and Ashish. There was an elegance & hauteur in the base fabric teamed with suede & mesh, they blended handwoven khadi denim & cotton with a European sensibility. The show was a perfect merger of aesthetic & inspiration.

The last but not the least, impeccable moment came when we saw singer Sona Mohapatra, who turned a showstopper for the label virtues, she was seen sporting a bright orange layered pleated dress, entered on the stage dancing to the song ‘Tere ishq ne nachaya’ sung by her.

We had an interesting & enriching experience indeed. These kinds of events inspire us to go ahead in our future and also we got to see many marketing activities around us like PR activities & advertising. The overall experience was very new & extravagant for us.

By-: Richa Singhal

PGDLM 2016-17

The Biggest Fashion Extravaganza of the Country

Recently, Delhi experienced the perfect combination of light, glamour and fashion folk held at the Amazon India Fashion Week spring/summer 2017 showcase. As the part of LCBS, we got the chance to see this extravagant show and glimpses of fashion world. Untitled-5 copyThe collection showcased was deeply influenced by the traditional vibes of continental, with a sense of current style, transforming old look into stunning styles.

Various news reporters and bloggers made their presence in the show as well as celebrities were present endorsing the dresses of the designers. They were handed over PR Kit to make a positive influence.

We got to know about many new brands coming in the fashion world about which we were not aware of in the past. The show involved the fabulous designs of latest collection by:

 Ashish N Soni (His collection focused on mainly in shades of black and white & Grey), Rajesh Pratap Singh, Anavila (who brought the sari brigade back to the ramp and she did it so gracefully! White being the most predominant shade, clubbed with kolhapuris and stylish top blouses), Virtues by Viral, Ashish and Vikrant, and last but not the least, virtues of Pinnacle Shruti.Untitled-4 copy

The cherry on the cake was Singer Sona Mohapatra who walked down the ramp humming the lines of her famous songs. She was promoting the rich culture and Art of our country  by wearing a bright orange layered pleated dress made of natural dye design by the designer Shruti.

The trip to amazon fashion India proved to be helpful for us to know a lot about the various new fashion designer brands, and determining PR activities done in the show by the designers such as endorsements, inviting prominent personalities from media to cover the Print world etc.

By-: Sonali Khanna

PGDLM 2016-17

Career In Luxury Brand Management

We all know that Information Technology and computer science is the hero of generating employment and high income. It is true. But behind the curtain, silently and continuously one sector has been growing with constant vigor and speed is the luxury goods sector. The demand for luxury goods never ceases. The top layer of society is always in competition to look better than the other. It is a race that could not be tamed with any logic. It is a matter of ego and superiority. So the business enchasing the feeling of superiority complex in humans is all time a superior business. Thus, wise people try to enter the world of super people via luxury goods door. Many young persons, boys, and girls go for management studies in Luxury Brand Management Program from Top 10 luxury brand management colleges, master in luxury management courses in Delhi, career in luxury brand management, Luxury brand management. A wise step indeed.

Everyone has been and will be in a cross road of career planning or choosing a rewarding career. Caution! Don’t follow the herd; analyze your own character and capacity, your likes and dislikes. As it is career building involves hard and dedicated work, you succeed if you enjoy that and do not succeed if you take it as a burden. So my first advice is to think seriously the nature of work in the career you choose will be enjoyable or not. If you think you are good and enjoy  getting and supporting new things, like to negotiate with people patiently, if you efficiently sell your ideas and things to other people, if you dream of renovation,  advanced design and enhanced utility products then you are the right clay for a Career in luxury brand management and should seriously try to get enrolled in one of  the Top 10 luxury brand management colleges, Top 10 luxury brand management colleges in India, to do master in luxury management courses in Delhi, or any other city for a flourishing career in luxury brand management.

Your answer lies with one of the Top 10 luxury brand management colleges, Top 10 luxury brand management colleges in India, doing master in luxury management courses in Delhi stop your search at Luxury Connect Business School; this is a world class management school reputed for the best Luxury brand management studies and training. It has a global net work and management graduates from this institute are capable of getting employment opportunities in top luxury brands like Gucci, Rolex, Bentley, Fendi, etc.

For admission you can do it online, make payment by net banking, etc. or down load the application from getting the hard copy, attach a demand draft towards application fee and send to Luxury connect business school. Graduates can do Masters in Luxury brand management , and Senior Secondary pass aspirants can go for diploma in Luxury Brand Management. Get employed and later on go for MBA Luxury Brand after gaining practical experience in the line.