Showing posts with label Luxury brand management. Show all posts
Showing posts with label Luxury brand management. Show all posts

Monday, 9 July 2018

Luxury Brand Management: A Path towards Luxury Fashion Industry



Do you like to be part of the ever growing luxury brands industry? Are you looking for a challenging job in a creative field like luxury fashion industry? In that case, you should consider taking up a program in luxury brand management. The fashion industry is a segment of the luxury brand industry. With an appropriate knowledge and expertise to understand luxury industry, you can carve a niche for yourself. Dealing with luxury brands consumers is different from dealing consumers of normal brands. A person has to understand the consumer's behavior as to why they want to indulge in a particular product. Selling luxury is about selling experiences.

The luxury fashion industry is growing at a fast pace and it is too competitive. A master’s program in luxury brand management will teach you about the luxury goods management, marketing, brand management and retail management and other things.

Once you have a certain expertise, you can achieve your dreams to work in big luxury fashion brands like Gucci, Chanel or Cartier or a many more. You can become a fashion store manager, fashion brand manager or a fashion PR specialist. You get to work with celebrities of the fashion world!

How can a program in luxury brand management help you get a job in the fashion industry?

After doing your management course, you can enter fashion industry with confidence. There are several kinds of jobs available in this industry such as following

Luxury brands Manager:

The job of a luxury brand manager is very crucial. Your job will be to develop a marketing strategy to attract potential clients. To achieve this, you have to keep in contact with all departments of your company. Your job will be to create an image of company’s brand and make it attractive among the consumers.

Your responsibilities will be as follows

 *  Market research for creative marketing strategies

 *  Organise and manage the marketing campaigns

 *  Connect with promotional agencies

 *  Collaborate with brand designers

 *  Budgeting tasks for marketing campaigns

 *  Fashion brand/luxury goods product manager


As a Fashion brand/luxury goods product manager, you will be responsible for the product planning to its marketing. The job starts with market research and understanding consumer behavior. Fashion is not limited apparel segment; it has a range of products including footwear, bags, jewelry and other things. As a product manager, you will be collaborating with different sections including design, quality assurance, sales and marketing and more.

Fashion PR Specialist

* As fashion PR specialist, you will have the opportunity to work with hotshot celebrities of the fashion world, attend fashion shows, award shows, and big events,

* As fashion PR specialist, you will work to enhance the image of your brand.

* You work closely with media and ensure the strong and appealing image of your brand

* Connect and maintain relations with editors of fashion magazines to write articles about your     brands.

* Handle clients and keep them happy.

Above mentioned are just a few options; career scope is extremely wide once you are ready with the required expertise. You can have other options also such as sales consultant, customer service representative for a fashion house or luxury brand.

Luxury Connect Business School holds a good reputation for offering well-structured management courses. LCBS is one of the leading luxury management institutes in India and has great faculty. Students are exposed to national and international luxury brands to have the best experience of working in the real-time environment. 

Reference url: https://goo.gl/puL9Kh

Saturday, 26 May 2018

Best PG in Retail Management - LCBS



Why Choose PG in Retail Management Today?
Retail management is more than just managing the day-to-day running of your brand. It is also about being aware of the changing market trends beforehand and taking effective steps to harness the excellent lucrative opportunities that a retail management professional gets in the field.

According to a report by India Brand Equity Foundation (IBEF)*, the Indian retail industry is one of the most dynamic and vibrant industries in the country. It contributes over 10% of India’s GDP, and provides employment to around 8% of its citizens. On a global scale, these factors have enabled India to become the 5th top location for retail industry.

Today, thousands of management professionals are looking to hone their skills by undertaking a PG in Retail Management from the top business schools in the country.

Retail Management is a part of Luxury Brand Management

In simple terms, retail management is responsible for helping customers to select the desired merchandise from retail stores for personal consumption. This process starts from the way you attract the customer to enter into your retail outlet to the time the customer is fully satisfied with their purchases. The luxury goods and services industry is one of the fastest growing markets in the world. This industry is exciting and filled with interesting opportunities for management professionals. As the industry caters to a niche target audience, PG in retail management is an essential part of luxury brand management courses today.

Retail management is extremely helpful as it helps to save time and ensure that the customers are able to locate the merchandise they require easily.

Fashion retail management is one of the top sub-industries within luxury retail industry. It involves learning principles of fashion marketing, merchandising, retail buying and imparting basic knowledge about the different fabrics used in luxury goods market. This course is effective for learning the concept of visual merchandising and helps to improve customer-retailer relationship, apart from focusing on better sales management and brand management.

What is the future in Retail Management like?

There are immensely impressive opportunities for management aspirants who have completed a PG in Retail Management from a renowned business management college.

With a burgeoning economy, the spending power of the individual consumer is increasing in India, which in turn means increased potential of sales of luxury goods and services in the country. The Indian retail market is known to be one of the most dynamic and fastest-growing markets in the world. There is an immense demand for qualified and well-trained management professionals in this industry.

Leading business schools in India are today aspiring to create a new generation of managers who have the potential to serve and succeed in numerous aspects of management in different industries.

What can you become after a PG in Retail Management?

Being a truly dynamic industry, retail sector consists of several sectors, which further include numerous renowned brands and companies. After successfully getting a PG in Retail Management, the candidate is eligible for numerous lucrative managerial positions, such as:

  • Retail Manager
  • Retail Buyer
  • Analyst
  • Marketing Executive
  • Brand Manager
  • Image Promoter
  • Department Manager
  • Store Manager
  • Merchandiser
  • Supply Chain Distributor
  • Warehouse Manager
  • Customer Care Executives
  • Merchandise Manager


Where to get the best PG in Retail Management in India?

Although there are thousands of management colleges and business schools in India, only a handful of these are renowned for providing comprehensive and complete business management courses. Luxury Connect Business School (LCBS) is one of the leading business schools in India which offers an effective and excellent course for PG in retail management as part of luxury brand management, which is aimed at transforming aspiring business managers into successful retail professionals.

Friday, 11 May 2018

Scope in Fashion Post Luxury Management - Luxury Connect Business School



The global luxury goods and services industry is one of the most lucrative and competitive industries today. With improving economy, the earning power of the average Indian is significantly increasing. Apart from this, there has been a significant rise in the number of middle-class citizens in the country. These factors, along with others, combine to enable an atmosphere in India which has a high potential for the luxury brands.

Management students in scores are undertaking specialization management courses that are designed to specifically cater to the luxury goods and services industry. Fashion management is one of the most prominent parts of overall luxury brand management. In essence, it is a vital, but not the only, part of luxury management studies.

It is a common misconception amongst many to confuse these two as being separate. To understand what luxury management is and how fashion management forms an integral part of it, read on below.

What is Fashion Management all about?

Today, a PG in fashion management is considered to be an esteemed educational qualification. For many, studying for and passing a post graduate diploma course in fashion management is considered to be the peak educational achievement.

When you get admission into a PG in Fashion Management, these are some of the commonly taught subjects in it:


  • Fashion Entrepreneurship
  • Fashion Supply Chain Management
  • Design Marketing Interactive Strategy
  • Trend Forecasting for Art & Design
  • Consumer Behavior in Fashion Industry
  • Computer Applications in Fashion Industry
  • Fashion Retail Management and Merchandizing
  • Apparel Export Management and Merchandizing
  • Apparel Quality Control
  • Apparel Manufacturing, Production, Planning and Control


These and other subjects,taught generally in a PG in fashion management, are aimed at providing comprehensive knowledge to the students about the intricacies of the fashion business. Apart from making you a capable manager for a fashion outlet it also helps to improve your advertising skills which also qualify you to become a fashion marketing manager with a renowned fashion brand.
What is Luxury Management all about?

Luxury management, commonly known as ‘Luxury Brand Management’, denotes the comprehensive method to manage the minute aspects of managing luxury brands efficiently. Fashion management is one of the various parts of luxury brand management.

A PG in luxury management, from renowned business schools in India, such as Luxury Connect Business School (LCBS), enables students to have an exciting, interesting and vibrant career in a glamorous setting. In essence, the main aim of a PG in Luxury Management is to ensure that you are able to provide the perfect customer experience to luxury brand consumers.
This course will help to fine-tune your business and marketing skills at the same time. Apart from this, your managerial soft skills are also honed, which makes you an effective leader in the luxury industry.

According to management gurus, the best way to ensure optimal consumer retention in luxury goods and services market is to make sure that you customer always has the best experience with your brand. Hence, a natural flair for communication and rapport building comes immensely handy. You will also learn other essential skills, including service development, product design, media and brand experience. With this post graduate diploma course in luxury brand management, you will be able to get a competitive edge over the other aspiring management students.

Some of the industrial sectors which are open to you when you complete a PG in luxury management are:

  • Fine dining, food and wine industry
  • Personal luxury goods industry
  • Luxury hotels and resorts
  • Luxury airplanes, yachts, automobiles, etc
  • Numerous other luxury good and service sectors

In these opulent industries, you will be able to be in a position to make revolutionary and truly path-breaking management decisions, such as:

  • Brand/Marketing Manager
  • Customer Service Manager
  • Guest Relations/Concierge Manager
  • Public Relation Executive

According to management experts, it is highly advised to choose a PG in luxury management, rather than go for only a PG in fashion management, as the former encompasses the entire luxury goods and services industry, while the latter is restricted to only the fashion industry, which makes a small part of the total luxury industry.

Tuesday, 6 March 2018

Top Business schools in Delhi NCR


With the global economy on a fast-track capitalism theme, it has become clear that business management is one of the most lucrative career options today. Thousands of small and large companies, brand and industries are vying to reach the top of the intensely increasing competition. This competition is most felt when you are working in the luxury brand segment of the economy.

With advanced and effective business management courses in luxury brand management, it is becoming easier and more efficient to reach the level of potential required to work in this highly competitive field.

 Why you need an excellent B-school?
There are thousands of reputed colleges in India which promise to be excellent when it comes to providing management courses.

Ideally, a college offering post graduate or Masters in business studies (MBS) is supposed to prepare aspiring business management professionals for handling senior management positions with companies and brands. This is achieved by comprehensive tutorials and learning methods, including hands-on teaching through field trips and visits to companies. The ideal B school course should make the student proficient in the various aspects of business management, including:
  • Brand management
  • Finance/ legal
  • Marketing and communication
  • Business strategies etc

A postgraduate course in business studies   is an interdisciplinary course which aims to teach the finer points in excellent management, through analyzing finance, accounting, and economical, sociological and psychological points relevant to business management.

 How does a postgraduate course in business studies Help with Career Growth?
A course in luxury brand management from the Top Business school in Delhi NCR will help you to prepare with the required managerial skills which are necessary for the growth of the brand you work for, and to help you to prosper in the long run.

Check out these salient points which show what exactly makes a post graduate(PG) course such an excellent choice for management professionals in India:
  • Candidates with a degree in postgraduate in business management receive the significantly higher level of salary than others.
  • A relevant business management course works to add immense value to your CV.
  • Employers perceive a management professional with a business management course certification to be highly credible, extremely confident and able to lead their subordinates in the best possible way.
  • MBS courses are designed to prepare successful business managers. The course material, along with the visits to industrial locations help to increase your confidence, enhances your management skills and instills leadership traits. This is an excellent opportunity for personal growth for you.

Top Business schools in Delhi NCR

Here is the list of the Top Business schools in Delhi NCR as of 2017, By Career Connect.
  • D Goenka World Institute
  • Amity Business School, Noida
  • Luxury Connect Business School, Gurgaon
  • SGT university, Gurgaon
  • Birla Institute of Management Technology, Greater Noida
  • Fortune Institute of international business, Delhi
  • JIMS, Rohini Sector 5, Delhi
  • Jindal Global Business School
  • Jaipuria Institute of Management, Noida
  • GL Bajaj Institute of Management & Research. Greater Noida

Luxury Connect Business School takes pride to be part of this esteemed list. It offers extensive course material and the higher level of teaching standards maintained throughout the year. Luxury Connect Business School is the leading business and management studies provider in the Delhi NCR area. It has a reputation for preparing management aspirants into highly competitive and excellent brand managers, especially in luxury brand management.

Wednesday, 7 February 2018

Luxury Brand Management: Do courses in Customer Service Management help attain better efficiency?


For a luxury brand, an efficient and effective customer service is one of the highest priorities. The elite class being the usual clientele for Luxury brands, immaculate service & high quality products are the least of expectations. Transactions result by virtue of trust between the sales associates and the client. Building trust requires professionalism at the highest level. An effective luxury brand manager benefits tremendously through proper and structured training through customer service courses. 


This allows one to effectively tackle and handle every scenario, which could be anticipated in this niche luxury market. An excellent customer service manager is able to put the customer at ease naturally. Showing empathy towards the client helps to make them comfortable and build trust. Luxury Connect Business School is India 1st & only Luxury B- School. It offers programs that give practical exposure to different luxury segments. It has strong industry relations with several global and domestic brands such as BMW, Ferrari, Roseate Resorts, Gucci, Sotheby’s, Swarovski and many more . Students get hands-on training   through workshops that are held by industry veterans and visiting sites of luxury brands. LCBS is well known for its Well-Experienced Professors, Internationally Vetted and Accredited Masters courses and World class facilities besides a extremely friendly environment.

 Importance of programs in Customer Service for top class Luxury Brand Management

LCBS presents customer service courses designed to prepare students for effective luxury brand management. 
Salient traits that are inculcated when you undertake any of the customer service courses in luxury brand management include:

Being empathetic – As mentioned earlier, showing empathy towards the customer is a basic rule for efficient and satisfactory customer service. Showing empathy to the customer’s plight makes the customer naturally feel cared for, especially when it is done with utmost respect and thorough understanding. 

Working with Feedback – Knowing the effectiveness of your customer service strategies is important. Regular feedback through surveys from your customers is an efficient way to know exactly what your customer feels about it. This is an effective way to implement the most fine-tuned customer service plans and improve your customer’s experience and your team’s performance at the same time. 

Using Customer Service Metrics – Learn to use the most efficient customer journey tracking tool on hand. There are several metrics in customer service (such as the amount of time spent on the phone and the number of times a particular customer has called for service) which should be reported on a regular basis to provide the customers with customized post-sales services.

Being Always Available  – Customers are most comfortable when they know that they are being heard by an empathetic person on the other end of the phone. One of the most effective ways to respond to customer queries is through the various popular social networking platforms, such as Twitter and Facebook. This way the customers’ queries can be responded to, and resolved, faster and with more efficiency. Apart from this the conventional method of talking to the customer over the customer service helpline is also important to instill a sense of comfort and trust in the customers.

How Courses in Customer Service help in top class Luxury Brand Management

According to management experts, customer service is the number one marketing tool that a luxury brand has at its disposal. Efficient customer service helps to drive customers to make repeat purchases from your brand, increases the value of your services or products, and help to build the best rapport with existing customers.

Ideally, the courses in customer service for management of luxury brands tend to train you in certain aspects of branding and marketing which are essential for the ideal growth of a brand, such as:
  •  Complete and detailed product knowledge
  •  Ideal voice, tone, and attitude when working in customer service 
  •  Tricks and tips to address the customer’s query in the best possible manner

 These, and other such, strategies are taught to potential luxury brand management professionals in the best possible way by renowned Indian business school, Luxury Connect Business School. This educational institute is well known for providing extensive post-graduate diploma courses in luxury brand management in an effective and efficient manner.

Friday, 5 January 2018

Luxury Brand Impact on Retail Operations

Why Should You Go for Courses in Retail Operations?
Luxury brands are unique, high-quality and provide a feeling of superiority over other conventional branded items and goods. There is a need to clearly distinguish the branded luxury products from conventional branded product items.
Effective management of luxury brands goes hand-in-hand with the best promotion and sales of the luxury goods. This shows that expert brand management skills are needed to ensure proper luxury branding, and for increasing sales.

How do Courses in Retail Operations help with Career in Luxury Brand Management?
The aim of ideal courses in retail operations in luxury brand management provides you with the requisite skills needed to manage luxury brands in a best-suited manner.

There is a significant difference when it comes to successfully managing a conventional brand and a luxury brand. The course will distinguish the salient points which make these two separate and clear all doubts about the luxury products industry.

The courses are aimed to train you in: 
•  Retaining existing customers
•  Engaging new customers
•  Making customers loyal to the luxury brand

The program provides knowledge on all aspects which are important for efficient management of any luxury brand.

Today, with increasing competition and customer demands, even in the niche luxury brands segment in numerous industries, it is vital to understand the intricate points which make for successful luxury brand management through a competitive edge.

Luxury brands are in dire need of highly-qualified and able professionals who are trained effectively in luxury brand management. Currently, the luxury brands with expert brand managers are witnessing immense growth while others are slowly disappearing from the market face altogether.
The global luxury brand industry today needs expert and skilled luxury brand managers who can carve a significant space in the luxury goods market.

What makes the best Courses for Luxury Brand Management?
Today, there are only a handful of educational institutes that provide the requisite and right knowledge to students, and executives, in luxury brand management.

Such an ideal luxury brand management course needs to teach executives the right key which helps to retain old customers and increase the number of existing customers significantly. These courses are designed for executives who wish to carve their career in a luxury brand or company. It is also aimed at teaching a newbie the right way to manage a brand, before choosing a career in luxury brand management.

Even students, with no previous knowledge or experience in this exclusive sector, will greatly benefit from these management courses. The educational programs are designed in such a manner that professionals can effectively update their knowledge and improve their skills in the niche market of luxury brands sector.
These courses essentially act as a ‘pathway to luxury brand management’.

Advantages of Courses in Luxury Brand Management
The completion of an efficient luxury brand management diploma, or course, will help the student/professional with:

•  The right knowledge of luxury brand management
•  Learning how to serve luxury brand-loving customers most efficiently
•  Developing insight into the latest globally-followed luxury brand management practices
•  Realizing their unique potential in brand management and retail
This course will help you to start a successful and progressive career in retail operations for luxury brands anywhere.

Always ensure that you get the best education and training in ideal luxury brand management course, from renowned educational institutes, such as Luxury Connect Business School. This is one of the most renowned and reliable centers for gaining knowledge and expertise in luxury brand management in India.

Wednesday, 20 December 2017

Career Prospects in Luxury Brand Management


Why is Luxury Brand Management a Strong Career Choice? 
Brands are what drive the commercial world today. Ideal branding is one of essential aspects of any industry. From airlines to food products, branding is what gives you a truly competitive edge. The flourishing multimedia channels, such as TV and the internet have allowed brands to reach an immense number of target audiences. 
Conventional branding techniques have become almost obsolete, with the advent of online branding. Today, every company is aiming to capture as many potential new customers as possible through efficient and innovative brand management techniques.

 Masters in Luxury Brand Management:
Luxury is a fine blend of traditions, modernity, culture, and future. A masters in Luxury Brand Management is aimed specifically to make you adept and efficient in the latest branding techniques and methods. This post-graduate course gives you expansive knowledge about managing a brand effectively and successfully. This knowledge helps you to build a brand from scratch, and develop it into a truly substantial name in the industry. This course equips students with better understanding of the latest evolutions of the luxury world. The luxury industry is growing globally with a more intricate web of craftsmanship to technology to digitalization. 

Advantages of Masters in Brand Management:
Doing a Masters in Brand Management can hone your inner talent for innovative promotional ideas into better and more effective marketing strategies. 

This course on Brand Management provides you with the theoretical know-how of:
  • Principles of Brand Management
  • Brand Promotion
  • Market Research
  • Advertising and Marketing
  • Communications, PR and client relations
  • Integrated marketing
  • Strategy & Innovation
  • Prediction of Consumer Demand
  • Consumer Behavior
  • Brand Launch
  • Market Trend Analysis 
  • Distribution, Packaging & logistics
  • And many other subjects

These aspects of brand management are essential to be learned and put into practice if you wish to become a top luxury brand manager. 
Brand management mainly demands extensive research and analysis, with practical planning, to be worth the resources invested and the success of the end result. The course will offer students with luxury specialized classes that includes field trips to luxury seminars, industry visits, internships with reputed luxury brands and more to get immense exposure to the industry and its innovations. The idea is to hone your leadership, managerial and digital skills while managing luxury brands. 

Scope of Luxury Brand Management in India:
As a brand gets recognized increasingly amongst a wider audience, it automatically increases its sales. The rapidly-emerging luxury brand market in the country is offering an immense opportunity to young graduates in luxury management too.

There is an impressive scope of luxury brand management in the country, as well as around the world. According to a KPMG report at the India Luxury Summit 2014, a 70% global growth is expected in the worldwide luxury brand market, out of which around 40% of the growth in the market will be seen in India and China. The report also showed that the luxury brand market in India has also experienced a 30% surge in 2013, at a total value of USD 8.5 billion. With growing consumerism and modernism, this figure reached around USD 14 billion in 2016. 

Career Prospects in Luxury Brand Management:
The employment opportunities after a successful master in Luxury Brand Management are immense. The career growth rate is also impressive with this post-graduate diploma. You can start as a Marketing Analyst at any company and climb the hierarchy to Assistant Brand Manager, Marketing Manager and reach the top as a Marketing Director.

Renowned brands are always in need of fresh talent to get a competitive edge over their industry rivals. From mobile phones and insurance companies to pharmaceutical companies, there is always a demand for talented youth in Brand Management in the country. Luxury Connect Business School offers an extensive range of educational courses in brand management. The institute provides postgraduate diplomas and special certification courses that help to enhance your brand management skills and make you an expert in luxury brand management.

Thursday, 22 June 2017

Complete Guide to Fashion Brand Management: Education, Training and Career Prospects

Are you interested in everything related to fashion? Do you want to  have a career  in fashion industry? If yes, your interest for the fashion industry can help you land a job with the top designers, merchandisers, and fashion retailers, around the globe. With the surge in the growth of the luxury industry, there is a huge rise in the career options for fashion management graduates.

Well, a decent fashion brand management degree can lead you towards a high-flying career path where you can make the most out of your creativity and skills.
The fashion industry is one of the most dynamic and exciting sectors and if you are planning on pursuing a management degree in fashion, take a look at this guide so that you can step in with confidence.

What are the Course Areas In Fashion Brand Management
A bachelor’s degree is the minimum level of education you need to break into the industry as a management student. However, there are lots of B-schools in the country that are offering post graduate diploma and an executive diploma in fashion styling and luxury brand management. Pursuing these programs can help you to achieve new heights in your career quickly.

With the right degree and right amount of experience, you can get your dream job in the fashion industry. Moreover, the favorable part is the cost of pursuing MBA in fashion brand management is quite reasonable in terms of the professional expertise you will get for career advancement.

Skills Required for Fashion Brand Management
Excellent communication skills and good social skills are two most important requisites to get success the easy way in the brand management industry. Apart from that, a little knowledge of the fashion industry is required to become successful in your profession. But don’t worry, students with no knowledge of the industry are also utilizing their creative skills. It all depends on the institute and faculty that can help you to hone your skills for a challenging role in the fashion industry. Finding a top B-school for fashion brand management course can give a creative direction to your career.
Apart from the creative expertise, the fashion industry professionals need to have an interest in analysis skills and business expertise. Executives from the export house, buying agencies, e-commerce companies, and retail organization with 1 to 2 years of experience are the most eligible candidates to get a higher degree and a decent job in the fashion brand management roles.

What are the career options in the fashion industry that I can look forward to?
Fashion management courses are rising in popularity. You might be surprised to see the upcoming career prospects in this sector. Based on your vision, curiosity, skills, and the degree you can get a financially and professionally rewarding career in fashion sector.

Fashion Brand Manager
A fashion brand manager is responsible for studying the marketplace and for creating product strategies based on the trends and customer preference for fashion, textile and retail industries. Utilizing the branding strategies is a great career option, and an average growth of 12% is recorded in this occupation.

Other Options
Besides, if you have skills that intersect the fashion and business skills, then you can definitely become a fashion stylist, fashion blogger, fashion retailer and buyer in e-commerce, personal shopper, wedding stylist, fashion events and shows organizer, wardrobe stylist for TV personalities and celebrities, personal styling and makeover and fashion enthusiast.
If you want to combine your interest in fashion and business, Luxury Connect Business School is the best option. It is one of the best B-schools in India that offer varied programs in fashion brand management to help students enter the lucrative career.

Thursday, 8 June 2017

Know all about Brand Management and Courses

A brand is a name, term, image, plan or a mix of all these components to distinguish an item or administration of a merchant or a group of dealers. The fame of a company incredibly relies on the brand. Now e- branding which is an online brand management is becoming popular on social sites.

Brand management is the way toward recognizing and overseeing showcasing procedures for a specific administration or item to expand its reasonable worth, and reputation among the clients. It additionally includes dealing with the substantial and immaterial components of a brand, for example, cost, consumer loyalty, in-store introduction, and rivalry. Brand management plays an expansive and huge part in practically every business association or an organization. Most organizations choose a brand manager to oversee and support their brands as indicated by the market patterns. A Brand Manager is a man who recognizes a brand that will take into account purchasers and work out advertising techniques to set up brands in the market. They arrange, create and coordinate the promoting endeavors for a specific brand or item. They may manage different sorts of brands in the market, for example, premium brand, economy brand, battling brand, corporate brand, family brand, and so on.

What to study to become a Brand Manager?

People seeking to make a profession in brand management must hold an MBA degree in Brand Management or Marketing Management. Most organizations/schools concede understudies on the basis of the marks acquired in MAT (Management Admission Tests) and CAT (Common Admission Tests). Some other colleges like Symbiosis conduct their own set of exams.

 Course regions

The primary point of the Brand Management course is to give a basic comprehension of how to construct, measure and oversee brands. The course grants information about standards of brand administration, Market examine, examination of market pattern, purchase request, the brand looks, brand dispatch, USP (novel offering recommendations of the specific brands), brand advancement, appropriation, and bundling and promoting a brand.

Skills needed for Brand Management

The basic skills required for a brand manager is down to earth considering, and continually being on the toes. A Brand manager ought to be result situated, imaginative, vivacious, sorted out and precise. They ought to have solid managerial, advertising, explanatory, great introduction, correspondence, and critical thinking abilities. A brand manager ought to be a decent group pioneer, a great audience and must be able to oversee distinctive tasks in the meantime. They ought to have an instinctual feeling about future item ideas and ought to be eager about their item region. They should have the mindfulness about the standards of brand management that comprise of different trademark laws.

Jobs

For brand management professionals’ jobs are available in medical industries, communication fields, advertising companies, media channels, newspapers, travel magazines, food and drinks companies, textile industries, cosmetic companies and much more. Banks and insurance agencies also employ brand managers. Professionals are first appointed as marketing analyst then promoted to, assistant brand manager, brand manager, and managing director. The salary package may vary based on performance, qualification, and organization.



Friday, 12 August 2016

Career In Luxury Brand Management

We all know that Information Technology and computer science is the hero of generating employment and high income. It is true. But behind the curtain, silently and continuously one sector has been growing with constant vigor and speed is the luxury goods sector. The demand for luxury goods never ceases. The top layer of society is always in competition to look better than the other. It is a race that could not be tamed with any logic. It is a matter of ego and superiority. So the business enchasing the feeling of superiority complex in humans is all time a superior business. Thus, wise people try to enter the world of super people via luxury goods door. Many young persons, boys, and girls go for management studies in Luxury Brand Management Program from Top 10 luxury brand management colleges, master in luxury management courses in Delhi, career in luxury brand management, Luxury brand management. A wise step indeed.

Everyone has been and will be in a cross road of career planning or choosing a rewarding career. Caution! Don’t follow the herd; analyze your own character and capacity, your likes and dislikes. As it is career building involves hard and dedicated work, you succeed if you enjoy that and do not succeed if you take it as a burden. So my first advice is to think seriously the nature of work in the career you choose will be enjoyable or not. If you think you are good and enjoy  getting and supporting new things, like to negotiate with people patiently, if you efficiently sell your ideas and things to other people, if you dream of renovation,  advanced design and enhanced utility products then you are the right clay for a Career in luxury brand management and should seriously try to get enrolled in one of  the Top 10 luxury brand management colleges, Top 10 luxury brand management colleges in India, to do master in luxury management courses in Delhi, or any other city for a flourishing career in luxury brand management.
Your answer lies with one of the Top 10 luxury brand management colleges, Top 10 luxury brand management colleges in India, doing master in luxury management courses in Delhi stop your search at Luxury Connect Business School; this is a world class management school reputed for the best Luxury brand management studies and training. It has a global net work and management graduates from this institute are capable of getting employment opportunities in top luxury brands like Gucci, Rolex, Bentley, Fendi, etc.

For admission you can do it online, make payment by net banking, etc. or down load the application from getting the hard copy, attach a demand draft towards application fee and send to Luxury connect business school. Graduates can do Masters in Luxury brand management , and Senior Secondary pass aspirants can go for diploma in Luxury Brand Management. Get employed and later on go for MBA Luxury Brand after gaining practical experience in the line.