Career Prospects in Luxury Brand Management

Why is Luxury Brand Management a Strong Career Choice? 

Brands are what drive the commercial world today. Ideal branding is one of essential aspects of any industry. From airlines to food products, branding is what gives you a truly competitive edge. The flourishing multimedia channels, such as TV and the internet have allowed brands to reach an immense number of target audiences. 

Conventional branding techniques have become almost obsolete, with the advent of online branding. Today, every company is aiming to capture as many potential new customers as possible through efficient and innovative brand management techniques.

 Masters in Luxury Brand Management:

Luxury is a fine blend of traditions, modernity, culture, and future. A masters in Luxury Brand Management is aimed specifically to make you adept and efficient in the latest branding techniques and methods. This post-graduate course gives you expansive knowledge about managing a brand effectively and successfully. This knowledge helps you to build a brand from scratch, and develop it into a truly substantial name in the industry. This course equips students with better understanding of the latest evolutions of the luxury world. The luxury industry is growing globally with a more intricate web of craftsmanship to technology to digitalization. 

Advantages of Masters in Brand Management:

Doing a Masters in Brand Management can hone your inner talent for innovative promotional ideas into better and more effective marketing strategies. 

This course on Brand Management provides you with the theoretical know-how of:

• Principles of Brand Management
• Brand Promotion
• Market Research
• Advertising and Marketing
• Communications, PR and client relations
• Integrated marketing
• Strategy & Innovation
• Prediction of Consumer Demand
• Consumer Behavior
• Brand Launch
• Market Trend Analysis 
• Distribution, Packaging & logistics
• And many other subjects

These aspects of brand management are essential to be learned and put into practice if you wish to become a top luxury brand manager. 

Brand management mainly demands extensive research and analysis, with practical planning, to be worth the resources invested and the success of the end result. The course will offer students with luxury specialized classes that includes field trips to luxury seminars, industry visits, internships with reputed luxury brands and more to get immense exposure to the industry and its innovations. The idea is to hone your leadership, managerial and digital skills while managing luxury brands. 

Scope of Luxury Brand Management in India:

As a brand gets recognized increasingly amongst a wider audience, it automatically increases its sales. The rapidly-emerging luxury brand market in the country is offering an immense opportunity to young graduates in luxury management too.

There is an impressive scope of luxury brand management in the country, as well as around the world. According to a KPMG report at the India Luxury Summit 2014, a 70% global growth is expected in the worldwide luxury brand market, out of which around 40% of the growth in the market will be seen in India and China. The report also showed that the luxury brand market in India has also experienced a 30% surge in 2013, at a total value of USD 8.5 billion. With growing consumerism and modernism, this figure reached around USD 14 billion in 2016. 

Career Prospects in Luxury Brand Management:

The employment opportunities after a successful master in Luxury Brand Management are immense. The career growth rate is also impressive with this post-graduate diploma. You can start as a Marketing Analyst at any company and climb the hierarchy to Assistant Brand Manager, Marketing Manager and reach the top as a Marketing Director.

Renowned brands are always in need of fresh talent to get a competitive edge over their industry rivals. From mobile phones and insurance companies to pharmaceutical companies, there is always a demand for talented youth in Brand Management in the country. Luxury Connect Business School offers an extensive range of educational courses in brand management. The institute provides postgraduate diplomas and special certification courses that help to enhance your brand management skills and make you an expert in luxury brand management.

BLOG ON INDUSTRY VISIT : LCBS

BY: Vinay Lal

Me and my classmates from Luxury Connect Business School were taken for an industry visit to stores and outlets from 4 industries namely automobile, personal grooming, real estate and hospitality.

It was a wonderful experience since all the industries were of the luxury sector and I was spellbound since I had never experienced such a high level of of luxury so closely. Our first visit was to the BMW showroom where we were warmly greeted.

After having some water we were divided into four groups of five students each and each group was allotted a sales executive after which they started briefing us about the cars, sales process and customer handling, we were invited to sit inside the cars and experience the interiors. My group got to sit inside the all new 2017 5 series. It had beautiful interiors draped in beige colored leather and a big sunroof with all led surround lighting. The car had an amazing trick up its sleeves which was the gesture control for the music system in which the audio system could be controlled just by using hand gestures. After that a few of us got to sit in the BMW X3 SUV and experienced the beautiful sounding 12 speaker harmon kardon music system.

After that it was time for a quick lunch at a mall and then we were headed to our next destination which was the luxury barbershop known as Truefitt and Hill (oldest barbershop in the world). On entering the store we were greeted by the store manager who started explaining to us about Truefitt and Hill's rich heritage and history. I couldn't help notice the warm and royal interiors of the store which was done in wood and granite all over. There was light and pleasant music playing in the background. In the grooming room there were around 8 barber chairs which had black leather upholstery. Then we were shown around The Royal Suite which is meant for people who prioritize privacy highly such as politicians and celebrities. There was a huge collection of grooming products  on display at the store which included hair waxes and pomades, perfumes, aftershaves, serums, shaving razors, brushes, balms, etc. We got to smell samples of the exquisite smelling perfumes.

Our next stop was the super luxurious residency named Ireo by Grand Hyatt. On reaching the place we were taken in groups inside the main building in an electric shuttle. On entering the building we were taken to a big room which had the whole model for the entire residency which included a big park, office area, area for shopping complex, residency area, etc., which was an ecosystem in itself. Two attendants dressed in  black and white suit offered us a menu for welcome drinks. The menu had an exquisite range of welcome drinks including two types of champagne, plain water, flavored water, sparkling water, latte, hot coffee, cold coffee, a variety of cold drinks. A gentleman dressed in a cream colored suit who explained the residency model to us and then we were again divided into 4 groups to be taken to the sample apartment. After having coke the person took our group for the apartment tour. We went through the lift and it opened right into the apartment, which was something exquisite.The apartment was super luxurious. It had huge and beautiful interiors with contrasting decor and accessories along with all modern functions. There were huge glass areas to let in natural light. The best part of this apartment model was that they would be serviced and maintained by the staff from Hyatt which ensures a very high standard of quality and professionalism.

Finally it was time to visit the last sector which was the hospitality sector. We landed inside The Roseate hotel. This luxury hotel has beautiful architecture and designing which is visually very appealing. On reaching the place we noticed leaves covering the inside walls of the garage which we later came to know was completely made of brass and was designed to reduce noice pollution inside the hotel since the hotel was located right on the highway. What an intelligent and magnificent structure it was! On going inside the hotel we were given tour of the main attractions of the hotel which included the Chinese restaurant, coffee shop, boutiques, conference hall, and finally the super luxurious and modern rooms which had graceful interiors and a few selected rooms were directly connected to a swimming pool which is the longest swimming pool in Delhi. All the controls of the room were connected to an apple Ipad. Thus we completed our industry visit and got to learn so much about the essence of luxury in various sectors which was earlier unmarked territory for all of us.

Luxury Brand Management - LCBS

A highly detail oriented, intricate industry, the Luxury Business has been constantly evolving over the years. A profound expression of the exquisite art of living, It is an exclamation of choice - what you want, how you want it and when you want it. With the evolution of luxury brands which cover every spectrum of a flamboyant lifestyle, a willing consumer has an array of goods and services to choose from. Hence, luxury is an integral as well as an exclusive segment of the market which sells dreams. 

Luxury brand management can be best described as an interdisciplinary subject that applies time-tested management practices to businesses that offer premium services. The treatment of these basic     principles when handling luxury goods and services take a completely new dimension much beyond just normal innovation. The primary role of a luxury brand manager is to understand the heritage and history of the brand and to communicate / map associate the Brands’ DNA values with a potential set of clients. This person is responsible for the sometimes difficult task of keeping the brand popular while retaining its exclusivity, i.e. ensuring that the brand remains a popular and favoured choice amongst both - the  aspirers of luxury  in terms of desire, and the elite in terms of purchase

The accessibility and rarity of extraordinary brands which revolve around the extravagant tastes of an individual is what broadens the scope of luxury brand management. The scope of luxury management in India is so wide, yet the majority is unaware about the situation of this exquisite segment which lacks efficiency in terms of human resource. Luxury products and services are openly available but the right skills to pitch, manage, operate, market and sell them is an area with untapped potential. The vast number of management programs in India are enormous but they hardly cater to the untapped potential of luxury brand management careers.  An masters in luxury brand management is important because this is a growth area that goes beyond normal luxuries associated with retail to some very interesting areas such as luxury hospitality, catering, fashion, recreational services, or in other words, experiential luxury.

A non-existent sector till just a few years ago, luxury brand management now offers exciting career opportunities. It requires an understanding of heritage brands and the ability to network with niche market segments. The overall scope of this panel is derived from client based experience which is a formidable asset for the sustenance of a luxury brand. Candidates are given a holistic idea about luxury brand management so they can contribute accordingly in this field. It provides the necessary tools to an individual to bridge the gap between the experimental pleasures of luxury and a consumer as per demand. It provides a better understanding of what's in the luxury market and identify the right goods and services for fulfilling a client's needs.

The objective of luxury brand management as a professional course at Luxury Connect Business School is to nurture it's candidates in accordance with the decorum of this industry. Firstly, it is culturally global in geography. Secondly, it is a growing sector of the modern economy which needs more attention. Thirdly, it is based on serious research underpinning the people involved in this field. The learning platform itself is pioneered by experts who've managed and delivered luxury at a commercial level. With a concoction of expertise, practicality,  innovation and style, a specialisation in the field of luxury brand management helps an individual become a connoisseur of luxury and rightfully contribute to this industry.

Industrial Visit - Luxury Connect Business School (LCBS)

By : Pooja Maurya

Haah! Finally I 'm here on the bridge of my career at Luxury Connect Business School (LCBS) with lots of positive energy, excitement and high hopes to sharpen myself so that in 10 months I be a shining diamond. On 23rd of August, 2017 my journey beginned by getting into new phase of life in new City to persue my post-graduate diploma in luxury management. Luxury for me is happiness which comforts and satisfies my desires. This course offered me to take ma passion for fashion and materialistic lifestyle as my fortune career.

The first day we came to know that we are a batch of 13 students from different background in education field and with different age group, which excited me, even more. We were introduced to one another and to our Founder & CEO Mr Abhay Gupta and also to our Campus Director Mr Rajat Bhatacharya. And also to our senior batch.  Abhay sir introduced what luxury and luxury management is and also quoted as "Cash rich- time poor". It's so true and I was totally touched and understood the value of it.

The next day was unbelievable; we were taken to four different sector of luxury Industry. The first they took us too BMW (Automobile) next to Trufitt & Hill (Wellness) followed by the grand Hyatt Residency (Real Estate) and finally to The Roseate hotel (Hospitality). I hardly could imagine of such things but it happened on second day in a high profiled manner with their photographer and creative team.

The third day pot of homesickness was full and I reached to my class to give presentation on experience of our industry visit. There I had fight with my mind and I stepped out of my comfort zone but with that chaos I expressed my experience through ppt but couldn't deliver it completely. Later, Abhay sir introduced to our subjects semester wise but that also couldn't calm my mind. The second half time we had Panel discussion where they shared their experience and successful story which helped me to push away my mixed feeling of being away from home and achieving my goal. It also helped me to set my mind. "Life is not easy" I know the meaning now. Life is all about creating and recreating successful stories where you put lots of efforts, hard works, dedication and the whole process go through to be a successful person.

The first three days of school has changed my whole concept of Luxury. It has wide range of luxury industries in different sectors. LCBS is all about everyday learning. Noah! I must be specific; it's about practical learning what u can implement in day today life and in luxury industry. Here, the whole concept of teaching and learning is different.

Luxury Can Never Be Defined

   By: Mayank

Luxury can never be defined, it can only be experienced, they say .This statement can be backed up by variety of examples for instance, a not so fortunate kid unable to go out and play along with the same aged kids in the basketball court. The reason being he suffers from sclerosis. A beggar seeking a meal. considering other examples like a lady looking forward to an exotic vacation, or a gentlemen planning to upgrade his hatchback .

Thanks to Luxury connect business school batch 4, I was fortunate enough to get exposed to another level of lifestyle. A Lifestyle I wouldn't mention but rather say a necessity. Necessity for some people,who believe in standing out of the crowd.We were taken to sectors like automotive, personal goods, Real-estate and hospitality, to broaden our perspective towards the segments.

Allow me to escort you to the journey of electrifying, enchanting and astonishing world of luxury,starting with BMW. We entered the showroom and we were greeted by performance driven people like the brand , divided into groups we were handed over to the sales team,we were explained everything from the product knowledge to the basics of  sales process and we even got to witness the recent update in the all new 5 series THE AUTO PARK ASSIST which was never introduced in the Indian marker in any premium segment before.signing off we moved towards the oldest Barber Shop in the world (Guinness book of world records 2000) 

As soon as we stepped into Truefitt and hill, the Manager was already there to help us out with all the cliche queries of ours, mesmerised by the fragrance and the ambience we got to see all the famous faces from the history, how they were treated and that their legacy is still continued in the current information era as well.we even got to see all the grooming products and fragrances.

when you are all drained from the hustle throughout the day ,all we need is a good nap in our bedroom,and if your bedroom happens to be in grand Hyatt residence, ah!! nothing can stop you from reaching home,Ireo happend to be an ultimate combination of sheer luxury and the modern engineering,where the privacy of client is given the topmost priority and the design reflects the same.

After a quick snack session, we headed towards our final destination The Roseate ,where everything was so huge and luxurious ,from the Chinese themed restaurant to a multi cuisine fine dining. 

In all these sectors, attention to detail and the pride towards their brand made the brand stand out and made us fall in love.Looking forward for the same in future 

Best Part of Luxury World

By: Tushar Sharma
Automobile, real estate, grooming, hospitality. Such heavy words and then visiting the best place, eminent industries working under this category was totally a mind –boggling experience. I was astonished to see how massively these industries are growing and was stunned to see their high budgeted project undertaking. I was feeling immensely privileged on getting to experience the inside of these enormously flourishing industries which plays a vita role in development of the economy of the nation

Visit to the showroom of BMW and roseate was best among all the visits. Having a deep-rooted childhood interest in automobile and then getting to visit the BMW showroom which further motivated me to sharpen and refine my research and intelligence in the field of automobile on the other hand roseate resort which I must say is one of the great example of architectural design. I have visited numerous resorts but the actual meaning of the word “luxury” stationed in my mind and heart after visiting this resort.

Talking about grooming and real estate respectively. The truefitt & hill blew off my mind. I had not never ever heard nor did see such premium salon fully well equipped with all the style and show bizz on the lighter side. I never thought that haircut could also be so high-rated

Realestate ahhh! The most expensive one. The concept of THE GRAND HYATT RESIDENCES will change the living standard of the people and basically the feeling of living in the luxury. I was astonished to see area that the grand hyatt is covering and it has all the things which full fill the human needs and wants.  Like if we talk about services they are providing such as valet parking, maid services , and the different aisle for the maid , living besides the 5* hotel , and a massive park to roam around .

To put it in a nutshell visiting all such sites was truly a mouth-watering, eye-shutting, unimaginable experience what all together gave me a great push to my mental determination to work hard so that one day I can lead such luxurious and lavish lifestyle.

Social Media plays an important role

By: Rahul Dhall

Social Media plays an important role, the motive behind saying this is related to my life journey. whereas doing my Graduation from Amity university in Information technology was great fun, further plans for Post Graduation was blurred.

Those Blurred lines became visible when I was scrolling the news feed of Instagram and came across some Luxury Brands like Lamborghini, Mercedes-Benz, Taj Hotels , Ferrari etc. Those big names got stuck in my Brain. The moment I clicked on that link, I was asked to register for LCBS (Luxury Connect Business School). I feel fortunate to get connected with LCBS through Instagram.

People in LCBS know about customer services, they got connected with me in a couple of days and provided each and every information about the course. After a detailed conversation, I was asked to fill the entrance form which is the standard code of conduct of every college or school. 

The First Day of College, the warm and Pleasant morning got turned into hustle and bustle because I had to travel 24 metro stations . The struggle was fruitful as I reached the college on Time. Also, they had a code of Business Formals. The best part of the very first day is meeting new people and making new friends.

The first day was the introduction of the college faculty, subjects and the rules that should be followed in the college. We are thirteen students in this course, and we have students from each part of India. We have a diversity in the class because everyone is from different background of education.

The Second Day was the Industry visit, The Luxury industry is itself an ecosystem likewise the word Luxury had different meaning to each one of us. Luxury Industry has several sectors, the second Day of college was scheduled to visit Four sectors of luxury industry. We visited BMW under automobile sector, True Fitt &Hill under grooming sector, IREO (The Grand Hyatt Residences) under real estate and Roseate hotel under hospitality sector.

The purpose of making us visit the luxury industry was to look around how exactly your workstations might look like. This answers everything why I have chosen LCBS over other colleges. They have a motive of focusing towards the Practical over theory.

Third Day was continued with the induction , we had the best Panel from luxury industry. They had huge experience in the industry. We had interactive session with all the Panel members, they all had different meanings of luxury in their dictionary. The great Day came to the end with a beautiful advice “Work with Passion”. 

Globalised Evolution over the years with prestigious Brands

Coming together is a beginning; keeping together is progress; working together is success. In a business module, working with different establishments on a joint venture has paved way for corporate advancement. Notable luxury brands and business schools have joined hands to elevate the training and knowledge of their employees to tackle the needs of the respective sections of the luxury industry. This remarkable step of fostering a practical approach towards luxury salesmanship is one of a kind, aimed to strengthen the very idea of understanding consumer behaviour and their needs.

A vocational joint venture for luxury expertise such as the collaboration of Elle, the leading fashion media brand with MIT Sloan School of Management (UK) for the course of Fashion & Luxury Management illustrates this emerging phenomenon. The program is designed to provide participants with exclusive insight and a global perspective of the fashion and luxury industry. During the course of the program, participants will have the opportunity to network with key leaders of the industry and apply the frameworks they are learning to real business challenges they face in their work. 

In the recent news, the luxury industry has witnessed the collaboration of renowned brand Gucci with the prestigious Polimoda Fashion School (Italy) for the course of Retail ManagementThe nine-month course, which launches in April 2018, will cover retail management,finance, merchandising and marketing and be taught, in part, by Gucci managers, who will guest lecture. The Italian fashion house, which is owned by the French conglomerate Kering, will also offer select graduates internships or job opportunities within the Kering network.

When we talk about the Indian luxury sector, it has been constantly evolving over the years with globalization. With growing incomes and the shift towards a cosmopolitan lifestyle, luxury brands are belting big to woo the Indian audiences.  Luxury Connect Business School has joined hands with India’s largest and the most premium duty-free retail store, Delhi Duty Free Services (DDFS) to educate and train their employees under a customized six months ‘Certificate Program in Luxury Retail Management’ (CPLRM). As tourism in India is increasing domestically and internationally, this is an ideal program that involves structured learning designed to operate and manage the Indian travel-retail sector. DDFS houses a plethora of luxury brands in its retail outlets, ranging from alcohol, fragrances, watches, jewellery, apparels and accessories. With the company seeing it’s highest sales in the year 2017, DDFS intends to enhance its customer experience with skilled professionals who understand the beauty, the superficiality and the appeasing factor of luxury goods & services as the current manpower is under qualified. With that intention, they fabricated this vocational course with India’s first and only Luxury B-school, that is LCBS, envisioned and founded by India’s very own luxury icon Mr. Abhay Gupta. 

We believe that by working together, we will continue to lay the foundation for a new generation of inclusive economic growth, expand opportunities for the working class and ensure that luxury oriented businesses have the support they need to thrive and grow in the years to come. 

The Induction Sessions: Entering The Luxury World

By: Sunil Rana

Finally after six months of thinking I finally decided to take up the luxury management course. Luxury is a very promising industry to work in. As India is progressing gradually since the last decade or so . So the income of Indian people has gradually risen up and the global exposure has broaden the minds in every segment. Talking about luxury, the people of our country are slowly understanding the different segments of luxury and are willing to experience it. So, to sum up India is becoming a new market place for the luxury industry. That’s one of the reason I have decided to take up this course. And I joined the Luxury connect school, a school which has solely achieved its name as one of the emerging schools who provide courses in retail and luxury management. The faculty is experienced and they have been a part of the luxury industry for a long time . They know this young industry very well inside out. So taking about the topic I that this blog is about “the induction sessions.” LCBS had a three day induction program unlike any other college because usually the induction is for one day only. So ,they have divided the whole induction in 3 days.

The First Day:

1st day is the introductions day. 2nd is the luxury industry visit and third is presentation to be given about the luxury industry visit and guest visit. Sounds interesting? Yes, indeed it was more interesting than said. So in the 1st day there was a general introduction of the students with each other and with Mr. Abhay Gupta and Mr. Rajat Bhattacharya. I found Mr. Abhay and Mr. Rajat very knowledgeable , experienced in their respective field yet humble and down to earth personalities. They welcomed us warmly in the LCBS family. After that an ice breaking session with the senior batch . It was really fruitful because we, juniors learnt a lot of things. 

The Second Day:

The 2nd day was the best day as we had out 1st luxury industry visit. The faculty had carefully chosen four different luxury sectors which are very new to the Indian market and are giving a new definition of luxury. We went to Truefitt and Hill, Audi, Ireo Grand Hyatt residences and the Rosette hotel. All were different from each other in every respect. The purpose of the visit was to make the students understand and break the basic thought of thinking only fashion industry as luxury and make them realize that there’s a lot more sectors which define luxury industry. I really liked Truefitt and Hill and Oreo apartments. Truefitt and Hill is a British luxury men’s exclusive grooming salon. It is really a new thing for the Indian people to experience. 45 minutes shave, 1 hour hair cut , royal suite( suite that can be booked individually for taking personal services ) are their unique services that they offer. I personally see this salon as a big hit in Indian market because even Indian men especially the young have stepped up their grooming game and they surely will be trying this salon of they get come to know of it. My other favourite sector was the ireo apartments. Ireo is an Indian construction company . Together in collaboration with the Grand Hyatt they are building for the 1st time in India one of a kind luxury apartments which would be equal to the world standards. We visited one of their apartment it was world class. I find it really an emerging luxury real estate sector there.

The Final Day. 

On the last day we were to present a report about what we observed and felt while visiting those different sectors. Each and every student shared his/her experience. And we all learnt something more. After that ,there was an industry connect session with some honourable people from the luxury industry. They shared their experiences with us and told us various things about the dos and don’ts of the industry. 

So, I can say that 3 day induction sounds a bit weird . But the purpose of LCBS was very beneficial to its students to make them understand the basics of luxury in those 3 days. And we, students learnt a lot from this induction. I am really glad to be a part of this institution . And I really hope that I would make the most of this and get a successful career in the emerging luxury Industry of India. 

Stepping Into Luxury - Karishma Bansal

Being at home for almost 8 months, I desperately waited for 23^rd of August, 2017, the day that will mark the beginning of my new journey to come. With the zeal to learn and pumped up energy, I went to LCBS on the scheduled day.

The ecstasy of Waking up early in the morning, having a healthy breakfast, taking good time to decide on the clothes to wear and hearing some good music to lift your spirits while getting ready are some of the feelings that are mutually shared by people on their first day of school or college or even their workplace. This is the exact morning routine that I followed as well.

The first day of orientation was a preface of the subjects that we will study, the faculty and the norms and code of conduct of the college. The feeling of awestruck emerged while socializing with my fellow batchmates who have come from different parts of India. The culturally diverse batch makes way for interesting discussions, varied opinions, and a gratifying moment to befriend people from different backgrounds

The opportunity to explore 4 different luxury industries- truefitt and hill under grooming sector, the Roseate hotel under hospitality sector, the BMW showroom under automobile sector and the Grand Hyatt residences under IREO real estate sector on our second day of orientation was amazing. The most intriguing part is the realization that luxury is not just about automobiles, hotel services and fashion but is also about the salon experience and many other sectors.

Learning about the history of Truefitt and hill, I was so fascinated by their rich heritage and their exemplary services that I decided upon the next birthday present for my dad as soon as I left the barber shop.

I had a very poor knowledge about automobiles and had never thought of considering this sector for job placement. But, the amazing interaction with the sales executive, being able to understand about the job role that they pursue and the freedom to ask all the crazy questions that popped into my head, provoked the driving force in me to consider the sector. This transformation of my thought process is a stepping stone in my journey to figure out about my career’s direction.

The field trip was such an interesting and enriching experience that even after sleepless days probably because of the change of place (being away from home), I was still enthusiastic and energetic to learn some more post the completion of our exhausting schedule.

We had an awesome panel discussion with some of the most influential and inspiring people from the industry. So far, the best part about studying in LCBS has been the practical approach towards teaching rather than sticking to the theoretical rule book. Standard definitions and management modules are easy to access via internet but being able to interact with the people with years of experience in the industry, to hear about their struggle and incredible success stories, their observations and values, their personal insights as well as their words of wisdom is what makes a difference in our learning. This practical approach is completely different from the theoretical methodology with which I studied my bachelors.

My desire to get involved with the luxury sector is growing stronger with each new lesson. Looking forward to a great learning experience!

Best Retail Management Courses In India - LCBS

Masters of Business Administration is perhaps the most sought after degree in the 21st century. There are various options like Finance, HR and Marketing that students can further pursue through an MBA. But an MBA is way beyond this. There are various other fields that haven’t yet been explored. One of these fields is Retail Management. It involves all the activities that need to be done so that the product can reach the consumer for their usage. 

Would you prefer going to a store that is unorganized? Obviously not! An unorganized retail outlet not only plays with the customer experience but also with the brand image!And that is why there is a need for retail managers. Moreover, knowledge of retail management is extremely important for all those who are willing to enter the fashion and lifestyle industry. Retail Management is more than just selling products. There are various other tasks like Hiring and Managing of teams, overseeing the buying process and analyzing the market trends. A credible and a qualified course will surely bring fruitful results for the student pursuing Retail Management. Here is a list of Retail Management Courses in India offered for you to choose from:

1. Luxury Connect Business School: Located in Delhi, LCBS offers a Post Graduate Diploma in Fashion & Lifestyle Retail Management. The course is of 2 years and the major focus is on the fashion and lifestyle products. The uniqueness of the program is that it is an integrated one. It is integrated with the industry. So you can earn while you learn. This integration will help the student in gaining valuable insight from an industry mentor.

2. Birla Institute of Management Technology: The institute is located Noida. The 2 year course offered by them is the Post Graduate Diploma in Management (Retail Management). The teaching methodology is varied which helps in enhancing not just the knowledge of the students but also their development in terms of communication and personality. 

3. Prin. LN Welingkar Institute of Management Development and Research: Located in the city of dreams, Mumbai, Welingkar Institute offers a Post Graduate Diploma in Management-Retail Management. The two year program aims at creating a professional who is able to keep up with the pace of the retail world. A comprehensive and analytical view of the retail industry is provided so that the students are ready to face the challenges.

4. Asian School of Business Management: ASBM is a business school located in Bhubaneshwar. The school offers a Post Graduate Diploma in Management which has a specialization in Retail Management. Students can either opt for a core specialization or a dual specialization. Also, there is a compulsory industrial training of 8 weeks so that students can apply their classroom knowledge in the industrial reality.

5. Institute of Business Studies and Research: Located in Navi Mumbai, IBSR offers a Retail Management Program in association with Shopper’s Stop. The 18 months course has been designed by IIM Ahmedabad. The main aim is to develop the individual holistically. After 9 months into the course, students will go through an On the Job training. An in depth knowledge about retail fashion management will be imparted to the students.

Retail management will enable to students to get jobs like store manager, retail manager, merchandiser, supply chain distributor and many more. Retail sector is growing in India and so are the Retail Management Courses in India.

Scope of Luxury Brand Management - Luxury Program

A profession in luxury brand management requires a comprehensive study of various brands and the capacity to connect with special showcase fragments. Luxury brand management now offers lucrative opportunities. If you are one of the individuals who can see past money and respect the lineage of a brand, a career in luxury brand management will be fulfilling for you.

Luxury Brand manager :

The essential part of a luxury brand administrator is to comprehend the legacy and history of the brand and to connect to the customers. This individual is mostly in charge of keeping the brand famous while holding its restrictiveness, i.e. guaranteeing that the brand maintains its popularity and is a preferred choice among both- the marketers and the customers.

 Scope and sectors :

Premium sections like Custom Autos, fashion, wines, chocolates, spa services, jewellery, leather industries, watches, signature pens, and so forth have landed on Indian shores and need luxury brand managers.

With luxury brands spreading operations to more and more nations, as a brand manager at a substantial luxury brand house, you can be the face of the brand in India, dealing with the organization's operations and client relations in at specific locale. In this manner, a luxury brand manager needs to continually address and rethink the forms of luxury; keeping a tab on the evolving trends, observations, and tastes of the areas and furthermore, frequently giving configuration support to country limited product offerings.

In India, one can begin off as an official and climb the positions to wind up accountable for select brand showrooms. With experience, one can hope to deal with the brands' provincial business extensions, sort out prestigious occasions to advertise the brand, create special crusades and scout for a famous brand representative among different popular stars. The more ambitious ones can even take in the little-known techniques and go ahead to glide their own organizations later on.

Global Management Program for Executives in Luxury Management is offered by IIM Ahmadabad in a tie-up with the ESSEC Business School Paris. Experts at the official level can go for this program with an intend to   deeply understand the specificities of a luxury business and , the explore possibilities to open doors in developing markets. Members of the program will get prepared at ESSEC Paris where they get the opportunity to associate with the workforce, graduate class, visit global fashion houses and luxury business houses and much more.

Salary :

Trainee and official brand directors begin at Rs 50, 000 a month and can anticipate perks like cash rewards or gift incentives such as paid trips, getaways, dinners at five-star hotels and exposure to prominent people. The perks of this profession far exceed the compensation.

Luxury brand management is offered as an undergrad course and as a PG specialization course in various European universities

MBA in Luxury Brand Management: How much will it cost in India?

The luxury industry is a booming sector in India, and top B-schools are offering MBA degree in luxury brand management in collaboration with top universities and international luxury brands. The course allows students to earn a high-quality education and achieve remarkable career goals.

Considering all the benefits of pursuing MBA in luxury brand management, most Indian aspirants are looking forward to attaining the qualifications but at a reasonable fee structure. Since this course is a holy grail towards great career accomplishment, lots of students want to compare the degrees offered by different institutes in India.

Why the cost of Luxury Brand Management degree justified?

If you relate MBA to a high amount of fee, you must know what facilities and infrastructure you can avail for the next two years in the college. You can make an assessment based on following factors:

·         Cost of MBA: The most significant cost to decide your career path is the amount you are going to spend as tuition fee. Be ready to spend an average of Rs. 20-25 Lakh if you want to pursue MBA in luxury brand management. Students who can’t afford the higher fee levels can avail education loan from various banks.

·   Your living expenses: The MBA cost may increase because of your living expenses if you are pursuing a two-year residential program in a place far from your home. However, you can also appear from executive programs to avoid the higher cost of living.

·    Preparation cost: MBA is the most sought after career program in India. Therefore, an average student needs to spend a considerate amount in preparation. For instance, you can add an estimate of Rs 25000-30000 to your MBA cost for preparation of GMAT, written exam, interviews and essay writing.

·       Opportunity cost: All good things come with a price. The cost of doing an MBA varies according to the cost of the foregone salary and professional experience. Do not just evaluate the cost of doing MBA with its higher fee levels; you must consider the opportunity cost and evaluate the fee with its future value. The amount you are going to invest in the MBA fee and cost of living while doing the degree would become an asset to give you exciting returns throughout your life, even at the age of retirement.

Look at the long term opportunities associated with Luxury Brand Management degree

The fee structure and other costs associated with your MBA degree will obviously impact your life. Aspirants need both financial and emotional support to make the career decision. Make sure you don’t evaluate only the short-term costs of doing an MBA. Consider the impact of MBA in luxury brand management on your personal finances with aspect to the long term.

Once you consider the long-term benefits of doing MBA, the advantage will definitely outweigh the fee structure. Make an informed decision to pick the best institute where you are going spend the next two important years of your life. Luxury Connect Business School is a viable option if you are looking for a decent MBA degree in luxury brand management. The institute provides great opportunity to maximize the ROI of doing an MBA. 

Which are the top and best MBA Colleges in Delhi/NCR?

There are myriads of options when it comes to MBA colleges in Delhi & NCR. If you want the best of the MBA education, the colleges and B-schools of Delhi are second to none. Pursuing a degree from any of the top 10 colleges in Delhi NCR region would definitely turn your dream to become a successful person in reality. Your options to get great learning and high placement prospects are endless in the Delhi NCR region.

You can find MBA colleges spread over the entire territory of Delhi including the urban areas of NCR like Ghaziabad, Noida, Greater Noida,Faridabad, and Gurgaon. Students who appear in various entrance exams can definitely find a top college for MBA in Delhi NCR.

Your Options

Based on the rankings, the admission options in top management colleges in Delhi NCR include IIM. You can’t find an IIM Delhi, but the IIM Lucknow campus is located in Noida, which is one of the top MBA colleges. Apart from that, FMS, IIFT, IMI, Fore School of Management and Jaipuriya Institute of Management are some of the top performing MBA colleges in the option galore. Similarly, a few more prominent MBA institutes are located in NCR including MDI Gurgaon, MIT Ghaziabad, BIMTECH Noida and Luxury Connect Business School (LCBS) Gurgaon. All these institutes are excellentwith regards to both education and career prospects.

Admission Criteria

Lots of MBA colleges in Delhi NCR region accept CAT, XAT and MAT scores andLCBSis one of the most sought after B-schools in the city that accepts CAT/XAT/CMAT/MAT/GMAT scores for admission to MBA/PGDM programs. It is hard to get admission in top MBA colleges in Delhi without entrance exam, but there is an option to get admission in Luxury Connect Business School based on an aptitude test and personal interview.

With a little research, you can get a complete overview of MBA colleges in Delhi NCR which are FMS Delhi; IIFT Delhi; MDI Gurgaon; IMI New Delhi; and IMT Ghaziabad. Besides, Luxury Connect Business School is another prominent option if you are looking for a decent college in the NCR region.

Ratings of Top MBA Colleges

Out of all the top colleges, the average placement in LCBS has remained high and is growing at an exponential rate. Business World lists Luxury Connect Business School amongst India’s Best B-School in 2014 and the most sought after institute is also offering merit-based scholarships to deserving candidates.

Furthermore, this B-school gets a 4-Star rating based on its placement record, approvals, type of establishment, faculty, cut-offs, offline ranking and alumni rating. If you are interested in establishing a career in the luxury industry, LCBS is among the best choices.  In this B-school, you can find carefully designed Luxury Brand Management course programs that are based on the standards and gap prevalent in the industry. The available programs in this institute are Post Graduate Diploma in Luxury Management and Diploma in Luxury Fashion Styling, Luxury Entrepreneurship, Experiential Luxury, Executive Diploma in Luxury Management along with certificates for Luxury Brand Management and Retail Services.

MBA degree is essential for future career advancements, and Luxury Connect Business School can be the ultimate solution to the students who are looking for a reputed institute in the Delhi NCR region.

Complete Guide to Fashion Brand Management: Education, Training and Career Prospects

Are you interested in everything related to fashion? Do you want to  have a career  in fashion industry? If yes, your interest for the fashion industry can help you land a job with the top designers, merchandisers, and fashion retailers, around the globe. With the surge in the growth of the luxury industry, there is a huge rise in the career options for fashion management graduates.

Well, a decent fashion brand management degree can lead you towards a high-flying career path where you can make the most out of your creativity and skills.

The fashion industry is one of the most dynamic and exciting sectors and if you are planning on pursuing a management degree in fashion, take a look at this guide so that you can step in with confidence.

What are the Course Areas In Fashion Brand Management

A bachelor’s degree is the minimum level of education you need to break into the industry as a management student. However, there are lots of B-schools in the country that are offering post graduate diploma and an executive diploma in fashion styling and luxury brand management. Pursuing these programs can help you to achieve new heights in your career quickly.

With the right degree and right amount of experience, you can get your dream job in the fashion industry. Moreover, the favorable part is the cost of pursuing MBA in fashion brand management is quite reasonable in terms of the professional expertise you will get for career advancement.

Skills Required for Fashion Brand Management

Excellent communication skills and good social skills are two most important requisites to get success the easy way in the brand management industry. Apart from that, a little knowledge of the fashion industry is required to become successful in your profession. But don’t worry, students with no knowledge of the industry are also utilizing their creative skills. It all depends on the institute and faculty that can help you to hone your skills for a challenging role in the fashion industry. Finding a top B-school for fashion brand management course can give a creative direction to your career.

Apart from the creative expertise, the fashion industry professionals need to have an interest in analysis skills and business expertise. Executives from the export house, buying agencies, e-commerce companies, and retail organization with 1 to 2 years of experience are the most eligible candidates to get a higher degree and a decent job in the fashion brand management roles.

What are the career options in the fashion industry that I can look forward to?

Fashion management courses are rising in popularity. You might be surprised to see the upcoming career prospects in this sector. Based on your vision, curiosity, skills, and the degree you can get a financially and professionally rewarding career in fashion sector.

Fashion Brand Manager

A fashion brand manager is responsible for studying the marketplace and for creating product strategies based on the trends and customer preference for fashion, textile and retail industries. Utilizing the branding strategies is a great career option, and an average growth of 12% is recorded in this occupation.

Other Options

Besides, if you have skills that intersect the fashion and business skills, then you can definitely become a fashion stylist, fashion blogger, fashion retailer and buyer in e-commerce, personal shopper, wedding stylist, fashion events and shows organizer, wardrobe stylist for TV personalities and celebrities, personal styling and makeover and fashion enthusiast.

If you want to combine your interest in fashion and business, Luxury Connect Business School is the best option. It is one of the best B-schools in India that offer varied programs in fashion brand management to help students enter the lucrative career.

5 Tips For Online Brand Management Courses

Over the past years, there has been a tremendous growth in the Luxury Industry. Who doesn’t love luxurious products? The more the growth of the industry, the more are the job opportunities. The Luxury Industry is so much more than fashion and wooing the billionaire’s club is one hell of a task. So if you want to boost your career, step into the world of Luxury.

With the continuous and rapid development of the internet, more companies have moved online. Almost all companies today not only have brick and mortar structure but also a click and portal one. Similar has been the case with the education sector. Courses have been integrated with the internet so that they are easily available to students and people willing to learn. Not only do they save time but also have a lot of varieties to choose from.

When we talk about brands, there are various things like quality, quantity, services, experience and symbols that come to our mind. They define the brand. And through brand management we can manage them in order to create a positive image in the minds of the consumers. Now imagine how important this is for brand managers? Yes, you guessed that right. There are Online Brand Management Courses as well. But before you rush and select one, here are a few tips that may help you:

Define your objectives: Anything that you pursue will have a negative or positive impact on your life. And so it is important to define the objectives, be it career objectives or just for the sake of gaining knowledge. These objectives will give you a better insight of what you want to learn from the course and what you wish to achieve after the completion. Moreover, you get to understand the reasons for which you have opted for an online course.

Connecting with the Instructors: Before you select any course, you will be given brief information about the course. This information also includes details of instructors. Now you obviously can’t call them directly but can surely connect early with them. All thanks to the internet. When you are in touch with them constantly, things become much easier as you can easily understand what is expected from you.

Learn the technical know-how: While people pursuing traditional courses have all the resources available with them very easily, the ones pursuing online courses have certain limitations. In order to overcome such challenges, it is better to be prepared well ahead of time. Not only just that, it is also important that you are easily able to access any other relevant material.

Scheduling of the course: Just because it is online and flexible, does not mean that you should be flexible. Therefore it is extremely important that you schedule your course in such a way that you are able to give it ample amount of time in order to avoid lagging behind. This will also help you in completing the assignments and tasks on time.

Credibility of the course: Nowadays, with the advancement in technology there are many courses available. But before you select a course, it is extremely important to check the credibility of the portal offering the course. This helps in avoiding cases of fraudulence any course. The course should be provided from a reliable source.

Online Brand Management Courses are cost effective and flexible for all those who wish to save time and money. Luxury Connect Business School provides an insightful and enriching Luxury Brand Management course which can be pursued online. 

Know all about Brand Management and Courses

A brand is a name, term, image, plan or a mix of all these components to distinguish an item or administration of a merchant or a group of dealers. The fame of a company incredibly relies on the brand. Now e- branding which is an online brand management is becoming popular on social sites.

Brand management is the way toward recognizing and overseeing showcasing procedures for a specific administration or item to expand its reasonable worth, and reputation among the clients. It additionally includes dealing with the substantial and immaterial components of a brand, for example, cost, consumer loyalty, in-store introduction, and rivalry. Brand management plays an expansive and huge part in practically every business association or an organization. Most organizations choose a brand manager to oversee and support their brands as indicated by the market patterns. A Brand Manager is a man who recognizes a brand that will take into account purchasers and work out advertising techniques to set up brands in the market. They arrange, create and coordinate the promoting endeavors for a specific brand or item. They may manage different sorts of brands in the market, for example, premium brand, economy brand, battling brand, corporate brand, family brand, and so on.

What to study to become a Brand Manager?

People seeking to make a profession in brand management must hold an MBA degree in Brand Management or Marketing Management. Most organizations/schools concede understudies on the basis of the marks acquired in MAT (Management Admission Tests) and CAT (Common Admission Tests). Some other colleges like Symbiosis conduct their own set of exams.

 Course regions

The primary point of the Brand Management course is to give a basic comprehension of how to construct, measure and oversee brands. The course grants information about standards of brand administration, Market examine, examination of market pattern, purchase request, the brand looks, brand dispatch, USP (novel offering recommendations of the specific brands), brand advancement, appropriation, and bundling and promoting a brand.

Skills needed for Brand Management

The basic skills required for a brand manager is down to earth considering, and continually being on the toes. A Brand manager ought to be result situated, imaginative, vivacious, sorted out and precise. They ought to have solid managerial, advertising, explanatory, great introduction, correspondence, and critical thinking abilities. A brand manager ought to be a decent group pioneer, a great audience and must be able to oversee distinctive tasks in the meantime. They ought to have an instinctual feeling about future item ideas and ought to be eager about their item region. They should have the mindfulness about the standards of brand management that comprise of different trademark laws.

Jobs

For brand management professionals’ jobs are available in medical industries, communication fields, advertising companies, media channels, newspapers, travel magazines, food and drinks companies, textile industries, cosmetic companies and much more. Banks and insurance agencies also employ brand managers. Professionals are first appointed as marketing analyst then promoted to, assistant brand manager, brand manager, and managing director. The salary package may vary based on performance, qualification, and organization.