Monday 20 November 2017

BLOG ON INDUSTRY VISIT : LCBS

BY: Vinay Lal

Me and my classmates from Luxury Connect Business School were taken for an industry visit to stores and outlets from 4 industries namely automobile, personal grooming, real estate and hospitality.


It was a wonderful experience since all the industries were of the luxury sector and I was spellbound since I had never experienced such a high level of of luxury so closely. Our first visit was to the BMW showroom where we were warmly greeted.

After having some water we were divided into four groups of five students each and each group was allotted a sales executive after which they started briefing us about the cars, sales process and customer handling, we were invited to sit inside the cars and experience the interiors. My group got to sit inside the all new 2017 5 series. It had beautiful interiors draped in beige colored leather and a big sunroof with all led surround lighting. The car had an amazing trick up its sleeves which was the gesture control for the music system in which the audio system could be controlled just by using hand gestures. After that a few of us got to sit in the BMW X3 SUV and experienced the beautiful sounding 12 speaker harmon kardon music system.

After that it was time for a quick lunch at a mall and then we were headed to our next destination which was the luxury barbershop known as Truefitt and Hill (oldest barbershop in the world). On entering the store we were greeted by the store manager who started explaining to us about Truefitt and Hill's rich heritage and history. I couldn't help notice the warm and royal interiors of the store which was done in wood and granite all over. There was light and pleasant music playing in the background. In the grooming room there were around 8 barber chairs which had black leather upholstery. Then we were shown around The Royal Suite which is meant for people who prioritize privacy highly such as politicians and celebrities. There was a huge collection of grooming products  on display at the store which included hair waxes and pomades, perfumes, aftershaves, serums, shaving razors, brushes, balms, etc. We got to smell samples of the exquisite smelling perfumes.

Our next stop was the super luxurious residency named Ireo by Grand Hyatt. On reaching the place we were taken in groups inside the main building in an electric shuttle. On entering the building we were taken to a big room which had the whole model for the entire residency which included a big park, office area, area for shopping complex, residency area, etc., which was an ecosystem in itself. Two attendants dressed in  black and white suit offered us a menu for welcome drinks. The menu had an exquisite range of welcome drinks including two types of champagne, plain water, flavored water, sparkling water, latte, hot coffee, cold coffee, a variety of cold drinks. A gentleman dressed in a cream colored suit who explained the residency model to us and then we were again divided into 4 groups to be taken to the sample apartment. After having coke the person took our group for the apartment tour. We went through the lift and it opened right into the apartment, which was something exquisite.The apartment was super luxurious. It had huge and beautiful interiors with contrasting decor and accessories along with all modern functions. There were huge glass areas to let in natural light. The best part of this apartment model was that they would be serviced and maintained by the staff from Hyatt which ensures a very high standard of quality and professionalism.

Finally it was time to visit the last sector which was the hospitality sector. We landed inside The Roseate hotel. This luxury hotel has beautiful architecture and designing which is visually very appealing. On reaching the place we noticed leaves covering the inside walls of the garage which we later came to know was completely made of brass and was designed to reduce noice pollution inside the hotel since the hotel was located right on the highway. What an intelligent and magnificent structure it was! On going inside the hotel we were given tour of the main attractions of the hotel which included the Chinese restaurant, coffee shop, boutiques, conference hall, and finally the super luxurious and modern rooms which had graceful interiors and a few selected rooms were directly connected to a swimming pool which is the longest swimming pool in Delhi. All the controls of the room were connected to an apple Ipad. Thus we completed our industry visit and got to learn so much about the essence of luxury in various sectors which was earlier unmarked territory for all of us.

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