Here is How You Can Reach the Summit of Your Management Career with Luxury Brands

The luxury brand industry is one of the most lucrative and highly competitive industries in the world today. India, with its immense population and increasingly rising spending power, is rapidly becoming one of the most sought-after markets for luxury goods and services. Hence a career in luxury brand management in India is one of the smartest career choices.

According to a report by the Euro Monitor International, the Indian luxury goods and services market is set to grow at an impressive 86% in terms of constant value, in the next couple of years from now.

Who is a brand manager?

Ideally, a luxury brand manager is responsible for analyzing and then planning a constant strategy to enhance the perceived value of a luxury goods or service in the eyes of its customers. A luxury brand manager  is typically expected to conduct market research for his brand ,manage and organize effective marketing campaigns, plan product distribution, manage resources and budget of the brand, collaborate with luxury designers and oversee marketing functions. In a nut shell, he has to act as the brand custodian while also being the business head / strategic advisor operating like brand CEO who is responsible for all actions / repercussions / reactions on or for his brand in his specified territory.

A profession in luxury brand management requires you to not only understand every detail and specifications/features of your luxury product, but it also requires certain skills, such as being creative and taking the initiative, having effective leadership skills, being dedicated and passionate towards your brand’s growth and have a natural networking capability.

 Tips to become a Successful Luxury Brand Manager

Here are the top 5 tips to having a budding career in Luxury brand management:

• Build leadership skills – Being an effective manager requires people skills like no other. Your leadership acumen will be able to handle your subordinates efficiently and ensure successful luxury brand management. Strong communication skills, a natural motivator, and being a smooth persuader are important aspects of a leader in management.
• Combine strategy with creativity - A successful luxury brand manager needs to be creative and analytical as well. Ideal luxury brand managers are able to develop creative brand strategies which helps the brand differentiate from the others and stay ahead in their game, which helps to attract potential customers to the brand effectively.
• Constant adaptation and evolution – With the dynamic nature of the luxury brand market today, effective brand managers need to be up-to-date with the latest in innovation & technology. This should be applied efficiently to the growth of your brand.
• Constant innovation – With the ever-changing pace of the marketing industry today, it is highly advised to be innovative in your strategies, to be a step ahead of the competition in this niche market. To be a successful brand manager, you need to constantly update yourself with what the competitors are doing and how you can do it better. Innovation is the key to success.
• Get professional training – An effective course in luxury brand management is highly advisable for becoming a successful luxury brand manager. These courses are designed to hone the necessary skills required to being an efficient manager for luxury brands.

Luxury Connect Business School is the best choice for budding future-managers to acquire and hone these essential skills which will make them efficient and ideal luxury brand managers. LCBS is well-connected with numerous globally popular luxury brands. It also provides a chance to experience the luxury industry firsthand, with global and domestic such as the Roseate Hotel and Resorts, BMW, Grand Hyatt Residences, Christian Dior, LVMH, etc among many others.

The post graduate luxury brand management course at Luxury connect business school has been structured in a way that, you learn about the basic luxury definitions & gain in-depth knowledge about the various sub sectors within the luxury domain. One learns to manage, strategize, and implement business models specific to the luxury industry & sector in India. LCBS teaches and prepares one for positions such as brand head, brand manager, marketing manager, buyer, merchandiser etc, the choice being yours with respect to your aptitude and skill specialisation.

Luxury Connect Business School has been efficiently providing advanced management courses to hundreds of students in luxury brand management. It has an impressive record of placement for its students with popular luxury brands across different luxury sectors, including Sotheby’s Mercedes-Benz, Rolex and other globally renowned brands.

Luxury Brand Management: Do courses in Customer Service Management help attain better efficiency?

For a luxury brand, an efficient and effective customer service is one of the highest priorities. The elite class being the usual clientele for Luxury brands, immaculate service & high quality products are the least of expectations. Transactions result by virtue of trust between the sales associates and the client. Building trust requires professionalism at the highest level. An effective luxury brand manager benefits tremendously through proper and structured training through customer service courses. 

This allows one to effectively tackle and handle every scenario, which could be anticipated in this niche luxury market. An excellent customer service manager is able to put the customer at ease naturally. Showing empathy towards the client helps to make them comfortable and build trust. Luxury Connect Business School is India 1st & only Luxury B- School. It offers programs that give practical exposure to different luxury segments. It has strong industry relations with several global and domestic brands such as BMW, Ferrari, Roseate Resorts, Gucci, Sotheby’s, Swarovski and many more . Students get hands-on training   through workshops that are held by industry veterans and visiting sites of luxury brands. LCBS is well known for its Well-Experienced Professors, Internationally Vetted and Accredited Masters courses and World class facilities besides a extremely friendly environment.

 Importance of programs in Customer Service for top class Luxury Brand Management

LCBS presents customer service courses designed to prepare students for effective luxury brand management. 

Salient traits that are inculcated when you undertake any of the customer service courses in luxury brand management include:

Being empathetic – As mentioned earlier, showing empathy towards the customer is a basic rule for efficient and satisfactory customer service. Showing empathy to the customer’s plight makes the customer naturally feel cared for, especially when it is done with utmost respect and thorough understanding. 

Working with Feedback – Knowing the effectiveness of your customer service strategies is important. Regular feedback through surveys from your customers is an efficient way to know exactly what your customer feels about it. This is an effective way to implement the most fine-tuned customer service plans and improve your customer’s experience and your team’s performance at the same time. 

Using Customer Service Metrics – Learn to use the most efficient customer journey tracking tool on hand. There are several metrics in customer service (such as the amount of time spent on the phone and the number of times a particular customer has called for service) which should be reported on a regular basis to provide the customers with customized post-sales services.

Being Always Available  – Customers are most comfortable when they know that they are being heard by an empathetic person on the other end of the phone. One of the most effective ways to respond to customer queries is through the various popular social networking platforms, such as Twitter and Facebook. This way the customers’ queries can be responded to, and resolved, faster and with more efficiency. Apart from this the conventional method of talking to the customer over the customer service helpline is also important to instill a sense of comfort and trust in the customers.

How Courses in Customer Service help in top class Luxury Brand Management

According to management experts, customer service is the number one marketing tool that a luxury brand has at its disposal. Efficient customer service helps to drive customers to make repeat purchases from your brand, increases the value of your services or products, and help to build the best rapport with existing customers.

Ideally, the courses in customer service for management of luxury brands tend to train you in certain aspects of branding and marketing which are essential for the ideal growth of a brand, such as:

•  Complete and detailed product knowledge
•  Ideal voice, tone, and attitude when working in customer service 
•  Tricks and tips to address the customer’s query in the best possible manner

 These, and other such, strategies are taught to potential luxury brand management professionals in the best possible way by renowned Indian business school, Luxury Connect Business School. This educational institute is well known for providing extensive post-graduate diploma courses in luxury brand management in an effective and efficient manner.