Luxury Brand Management: A Path towards Luxury Fashion Industry

Do you like to be part of the ever growing luxury brands industry? Are you looking for a challenging job in a creative field like luxury fashion industry? In that case, you should consider taking up a program in luxury brand management. The fashion industry is a segment of the luxury brand industry. With an appropriate knowledge and expertise to understand luxury industry, you can carve a niche for yourself. Dealing with luxury brands consumers is different from dealing consumers of normal brands. A person has to understand the consumer's behavior as to why they want to indulge in a particular product. Selling luxury is about selling experiences.

The luxury fashion industry is growing at a fast pace and it is too competitive. A master’s program in luxury brand management will teach you about the luxury goods management, marketing, brand management and retail management and other things.

Once you have a certain expertise, you can achieve your dreams to work in big luxury fashion brands like Gucci, Chanel or Cartier or a many more. You can become a fashion store manager, fashion brand manager or a fashion PR specialist. You get to work with celebrities of the fashion world!

How can a program in luxury brand management help you get a job in the fashion industry?

After doing your management course, you can enter fashion industry with confidence. There are several kinds of jobs available in this industry such as following

Luxury brands Manager:

The job of a luxury brand manager is very crucial. Your job will be to develop a marketing strategy to attract potential clients. To achieve this, you have to keep in contact with all departments of your company. Your job will be to create an image of company’s brand and make it attractive among the consumers.

Your responsibilities will be as follows

 *  Market research for creative marketing strategies

 *  Organise and manage the marketing campaigns

 *  Connect with promotional agencies

 *  Collaborate with brand designers

 *  Budgeting tasks for marketing campaigns

 *  Fashion brand/luxury goods product manager

As a Fashion brand/luxury goods product manager, you will be responsible for the product planning to its marketing. The job starts with market research and understanding consumer behavior. Fashion is not limited apparel segment; it has a range of products including footwear, bags, jewelry and other things. As a product manager, you will be collaborating with different sections including design, quality assurance, sales and marketing and more.

Fashion PR Specialist

* As fashion PR specialist, you will have the opportunity to work with hotshot celebrities of the fashion world, attend fashion shows, award shows, and big events,

* As fashion PR specialist, you will work to enhance the image of your brand.

* You work closely with media and ensure the strong and appealing image of your brand

* Connect and maintain relations with editors of fashion magazines to write articles about your     brands.

* Handle clients and keep them happy.

Above mentioned are just a few options; career scope is extremely wide once you are ready with the required expertise. You can have other options also such as sales consultant, customer service representative for a fashion house or luxury brand.

Luxury Connect Business School holds a good reputation for offering well-structured management courses. LCBS is one of the leading luxury management institutes in India and has great faculty. Students are exposed to national and international luxury brands to have the best experience of working in the real-time environment. 

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How important is it to take up Luxury Brand Management as a career?

Are you thinking about switching your career to something different? Do wish to enhance your profile with a course that’s challenging and exciting at the same time? If that’s the case, then you can always go for building a career in luxury management.

While India is considered to be the fastest-growing market for luxury goods, you could expect an 86 percent growth in the luxury market by 2019. The overall growth can be anticipated due to the increasing demand for timeless jewelry pieces, luxury accessories, and stylish footwear as well as clothes. It is because this reason there are many career prospects in luxury brand management. The best business schools in India gives people the opportunity for developing the expertise and enhance the knowledge with luxury marketing.

As a matter of fact, the luxury industry can expect growth as much as $18.5 billion from the current $50 billion by 2020. This makes it evitable that as the market grows the job opportunities are sure to grow.

Why OPT for a Luxury Management Course?

Since the market has observed popularity of luxury products, a lucrative career can always make aspirants successful. There are many opportunities in the market as people become passionate about what they want to pursue. So, here are some reasons of attaining the relevant degree.

Scope – There’s immense scope in the market once a person has successfully completed the management course. He can either choose a job related to marketing, logistics or get actively involved with the design department.

Experience – Regardless of how much experienced you might be, a degree for a well-known business school can take you through aspects associated to luxury brands and services. For instance, some programs expose the person to different markets as he can study in different cities of the world.

Best practices – As the candidate moves ahead with knowledge of heritage brands, he develops the skills for carrying out the business. Management practices can actually help him succeed in the relevant market segments.

An overview of the Luxury Brand Management Program

The Luxury Brand Management Program paves the road ahead to become a successful entrepreneur in the luxury industry. Throughout the entire course, the students would be working with professionals who have an interest in fulfilling their dreams in the luxury industry.

Once the individuals have enrolled in the course, they would be in a better position to manage a successful business venture in the domain. Moreover, they can always perceive business opportunities and set business goals. When the student aspires to show entrepreneurial performance through the luxury brand management course, they can apply standards of excellence. Effective presentations in front of other people would boost confidence and enhance communication skills.

Finally, it’s always necessary to choose the most appropriate program if you are seeking to pace ahead with a bright future. Known to be India’s first luxury business school, Luxury Connect Business School (LCBS) has always delivered training for being the best in the market. As the educational institute maintains relations with top luxury brands, it always offers a different experience to students.

Need for Effective Luxury Management Training - LCBS

Consumers today are increasingly focused on getting optimal qualities in their products. The luxury goods and services industry is mainly driven by the exclusive features and the luxurious factors that are found in opulent products. The luxury goods and services consumer is unlike any other. There are several differences between luxury brands and conventional brands. This requires management of luxury goods and services to be more refined and innovative comparatively.

 Importance of Getting Effective Luxury Management Training

As the luxury industry differs from conventional businesses quite significantly, the management and day-to-day operations of this industry are also quite different. There are several important aspects in the luxury industry’s customer relationships, promotional strategies and daily functioning that are not the same as in conventional goods and services industry.

Luxury Connect Business School (LCBS), by far the leading business school in India, offers immensely effective, relevant and impressive luxury management training through its post-graduate management courses mainly focused on the luxury goods and services industry. Whether you are a management student, or are a management professional seeking to hone their management skills, there are immense varieties of courses and training workshops organized by LCBS.

Today, there is a significant growth in the numbers of luxury goods and services consumers all over the world, and especially in India. With its expansive and growing population, India is home to an impressive talent pool of IT and business management aspirants. Seeing the rate at which the luxury industry in India is gaining momentum today, management career experts highly advise students and working professionals to undergo these immensely effective and updated management training courses.

Little about Luxury Management

Luxury management involves learning first-hand the skill of applying brand management principles to the luxury goods and services industry. These courses are effective in teaching management aspirants the way to create an impressive brand image for their company, which expresses its luxurious status quite clearly.

As this is an immensely competitive industry situated within a niche market, the luxury brand managers are tasked with widespread innovative promotions that help to pull in other potential consumers towards their brand effectively. During all this, the manager has to also ensure that the inherent luxurious image of their brand is constantly improving and maintain the exclusivity of their brand’s products.

One of the most excellent benefits that you get when you seek a course in luxury management training from Luxury Connect Business School is the hands-on training it provides to its management students. This course includes a significant portion dedicated to practical training at some of the most renowned luxury brands, including BMW, Mercedes-Benz, ETHOS Watch Boutiques, Genesis Luxury, Michael Kors, among others. This collaboration with renowned international luxury brands enables LCBS to prepare the students in the best possible way to face the numerous distinct challenges they may face in this industry.

 How to decide if you are right for Luxury Management Training?

These are the factors that can help to decide whether you, as a management aspirant, need to get luxury management training:

• If you wish to work in an executive position for luxury brands
• If you wish to seek international-standard management training but cannot afford to shift abroad, pay high fees, or due to any other such issues
• If you are already working as part of luxury industry but wish to shift to brand management
• You have an impressionable personality, effective communication skills and aspire to become an expert brand manager in luxury industry
• You wish to gain comprehensive knowledge of the luxury goods and services industry
• You wish to gain world-standard education and training at truly affordable cost

Luxury Connect Business School is counted amongst the top business schools not only in India, but also around the world. The innovative teaching methods, excellent hands-on experience opportunities, combined with updated and relevant course material makes LCBS the top choice for students from India and abroad as well.

Best Luxury Management Courses - LCBS

Time to Choose the Best Luxury Management Courses :

India is home to an immense population which is the perfect set-up for small and large businesses to operate. Today, thanks to increasing spending power and brand awareness, the luxury goods and services industry in India is experiencing one of the best booms in recent times. This calls for management professionals to seek the right training and experience which will make them invaluable in today’s highly competitive Indian luxury market.

Growing Indian Luxury Market and its Opportunities:

According to a report by ASSOCHAM*, the luxury market in India is set to get boosted to around USD 30 billion by end of 2018, from the current USD 23.8 billion. The increasing exposure to international luxury brands thanks to the internet, along with increased spending power of tier II and tier III population are the major factors that are contributing to this boom.

Apart from these, the rules and regulations developed by the government to manage the luxury goods industry is attracting innumerable small and large luxury brands to India from all over the world. Not only this, the increasing competition has also ensured that the product quality of luxury goods has also improved remarkably today.

Aspects of Excellent Management in Luxury Industry:

The luxury retail industry is significantly different than conventional retail industry. The marketing and production aspects also differ from conventional ones for luxury goods and services.

After intense research studies, management experts found the 3 basic aspects that ensure effective, efficient and successful luxury brand management

Brands need to Express Beliefs:

Constantly talking about your brand will not be enough to increase brand value. Today, owing to increasing consumer awareness, your brand needs to express specific beliefs which appeal to the majority of your niche market.

 Look Beyond your Logo :

Normally, luxury brands tend to be visible through their easy-to-recognize logos. However, your brand image is more than that. It includes the entire set of visual icons (monograms, logos, colors, brand symbols, etc). The uniqueness of the product is also an excellent way to increase your brand awareness. With this, you may even forego using your logo as consumers will be able to identify your products simply based on their unique constant design or concept.

Creating Comprehensive Brand Experience:

Today, thanks to the increasing popularity of online shopping, luxury brands are facing tough competition in their brick-and-mortar stores. To fight this intense competition, luxury brands need to provide consumers with a wonderful user-experience. This is achieved easier when you design multi-functioning, controlled spaces to communicate, and create, brand belief effectively.

Choosing Luxury Management Courses:

Management students, especially those seeking to enter the lucrative Indian luxury market in executive positions benefit greatly with the right and relevant luxury management courses. Leading business schools in India, namely Luxury Connect Business School (LCBS) are renowned for providing not only the required theoretical material, but also provide hands-on training with renowned luxury brands through collaboration.

When you choose to enter into luxury management courses in Luxury Connect Business School you are on the verge of gaining immense knowledge about the dynamic and lucrative luxury goods and services industry. The opportunity to seek practical experience through training with popular luxury brands is an intrinsic part of LCBS management courses. It is an excellent chance to gain the most updated know-how from industrial leaders combined with an ability to gain practical day-to-day operational knowledge of the luxury industry.

With the atmosphere filled with enthusiasm you will get to learn more about brand design and brand management for numerous sectors, including automobiles, consumer electronics, accessories, etc. The luxury management courses are designed to provide students with the appropriate knowledge of the evolution of the luxury market, along with solutions for current and potential challenges that the luxury industry may face in the future.

Best PG in Retail Management - LCBS

Why Choose PG in Retail Management Today?

Retail management is more than just managing the day-to-day running of your brand. It is also about being aware of the changing market trends beforehand and taking effective steps to harness the excellent lucrative opportunities that a retail management professional gets in the field.

According to a report by India Brand Equity Foundation (IBEF)*, the Indian retail industry is one of the most dynamic and vibrant industries in the country. It contributes over 10% of India’s GDP, and provides employment to around 8% of its citizens. On a global scale, these factors have enabled India to become the 5th top location for retail industry.

Today, thousands of management professionals are looking to hone their skills by undertaking a PG in Retail Management from the top business schools in the country.

Retail Management is a part of Luxury Brand Management

In simple terms, retail management is responsible for helping customers to select the desired merchandise from retail stores for personal consumption. This process starts from the way you attract the customer to enter into your retail outlet to the time the customer is fully satisfied with their purchases. The luxury goods and services industry is one of the fastest growing markets in the world. This industry is exciting and filled with interesting opportunities for management professionals. As the industry caters to a niche target audience, PG in retail management is an essential part of luxury brand management courses today.

Retail management is extremely helpful as it helps to save time and ensure that the customers are able to locate the merchandise they require easily.

Fashion retail management is one of the top sub-industries within luxury retail industry. It involves learning principles of fashion marketing, merchandising, retail buying and imparting basic knowledge about the different fabrics used in luxury goods market. This course is effective for learning the concept of visual merchandising and helps to improve customer-retailer relationship, apart from focusing on better sales management and brand management.

What is the future in Retail Management like?

There are immensely impressive opportunities for management aspirants who have completed a PG in Retail Management from a renowned business management college.

With a burgeoning economy, the spending power of the individual consumer is increasing in India, which in turn means increased potential of sales of luxury goods and services in the country. The Indian retail market is known to be one of the most dynamic and fastest-growing markets in the world. There is an immense demand for qualified and well-trained management professionals in this industry.

Leading business schools in India are today aspiring to create a new generation of managers who have the potential to serve and succeed in numerous aspects of management in different industries.

What can you become after a PG in Retail Management?

Being a truly dynamic industry, retail sector consists of several sectors, which further include numerous renowned brands and companies. After successfully getting a PG in Retail Management, the candidate is eligible for numerous lucrative managerial positions, such as:

• Retail Manager
• Retail Buyer
• Analyst
• Marketing Executive
• Brand Manager
• Image Promoter
• Department Manager
• Store Manager
• Merchandiser
• Supply Chain Distributor
• Warehouse Manager
• Customer Care Executives
• Merchandise Manager

Where to get the best PG in Retail Management in India?

Although there are thousands of management colleges and business schools in India, only a handful of these are renowned for providing comprehensive and complete business management courses. Luxury Connect Business School (LCBS) is one of the leading business schools in India which offers an effective and excellent course for PG in retail management as part of luxury brand management, which is aimed at transforming aspiring business managers into successful retail professionals.

University Offering Luxury Business Management Courses - LCBS

When it comes to luxury goods market, India is gaining fast over other countries as being one of the most favorable and growing markets for luxury goods and services companies. With increasing spending power and spreading brand awareness in the country, larger numbers of consumers in India are now choosing to buy luxury goods and services.

According to a report by ASSOCHAM*, India is witnessing a significant growth in its economy which is leading to urbanization, and in turn, providing higher disposable income to consumers. Apart from these, the increasing presence of luxury retail brands spreading across the country has also helped to improve the Indian luxury consumer market remarkably.

The study also pointed that that Indian luxury brand market is set to experience a 5-fold growth in the next 3 years, with the number of millionaires in India expected to multiply thrice in the coming 5 years, from now.

These and other such factors are clear indicators of the immense potential that the luxury goods segment in India holds. With increasing competition, there is an immense need for highly-trained and proficient luxury business management professionals in the industry. Hence, there is a handful of leading university offering luxury business management courses and training.

 What does a Luxury Business Manager need?

The main responsibility of a luxury business manager is to attract a niche clientele towards their brand. Luxury brand normally has a significantly larger budget when it comes to advertising and marketing plans. Luxury brands are ready to use the latest and most expensive marketing tool to ensure that their brand gets the optimum level of exposure in the small, but highly-competitive, market segment. As compared to conventional business managers, luxury business managers need to be constantly involved in the corporate aspects. For this, they need to have immensely impressive qualifications, such as from a renowned university offering luxury business management courses, and a higher level of proficiency in performing their managerial tasks.

 What should Luxury Business Management courses offer?

A university offering Luxury Business Management courses need to teach the candidates the essential skills and knowledge which is required especially in the niche luxury market. Apart from learning the basic theoretical managerial skills, luxury business managers should also have decent exposure to the industry and its inner workings too.

Besides having a good grasp of general marketing strategies, production,and management skills, aspiring luxury business managers are also required to know and adopt innovative promotional techniques, which are best-suited and most effective for that particular brand.

 What does a Luxury Business Manager do?

Today, each luxury brand is looking to introduce their own form of strategy for marketing, based on the individual company’s profile. Larger luxury brands are seeking to employ management professionals who bring truly innovative and highly effective marketing and promotional strategies to the table. On the other hand, smaller luxury brands are looking for management professionals who can help them get a break in a new category of luxury goods consumption and help to increase their distribution network.

Although there are hundreds of top business schools and colleges in India, only a few of these are known to provide comprehensive theoretical and practical training. Luxury Connect Business School (LCBS), is among the leading institutes in India offering  Luxury Business Management courses as postgraduate curriculum. The institute not only provides in-depth knowledge about the luxury industry, but it also helps aspirants be better prepared with practical hands-on knowledge of conducting their potential managerial tasks with renowned luxury brands.

Scope in Fashion Post Luxury Management - Luxury Connect Business School

The global luxury goods and services industry is one of the most lucrative and competitive industries today. With improving economy, the earning power of the average Indian is significantly increasing. Apart from this, there has been a significant rise in the number of middle-class citizens in the country. These factors, along with others, combine to enable an atmosphere in India which has a high potential for the luxury brands.

Management students in scores are undertaking specialization management courses that are designed to specifically cater to the luxury goods and services industry. Fashion management is one of the most prominent parts of overall luxury brand management. In essence, it is a vital, but not the only, part of luxury management studies.

It is a common misconception amongst many to confuse these two as being separate. To understand what luxury management is and how fashion management forms an integral part of it, read on below.

What is Fashion Management all about?

Today, a PG in fashion management is considered to be an esteemed educational qualification. For many, studying for and passing a post graduate diploma course in fashion management is considered to be the peak educational achievement.

When you get admission into a PG in Fashion Management, these are some of the commonly taught subjects in it:

• Fashion Entrepreneurship
• Fashion Supply Chain Management
• Design Marketing Interactive Strategy
• Trend Forecasting for Art & Design
• Consumer Behavior in Fashion Industry
• Computer Applications in Fashion Industry
• Fashion Retail Management and Merchandizing
• Apparel Export Management and Merchandizing
• Apparel Quality Control
• Apparel Manufacturing, Production, Planning and Control

These and other subjects,taught generally in a PG in fashion management, are aimed at providing comprehensive knowledge to the students about the intricacies of the fashion business. Apart from making you a capable manager for a fashion outlet it also helps to improve your advertising skills which also qualify you to become a fashion marketing manager with a renowned fashion brand.

What is Luxury Management all about?

Luxury management, commonly known as ‘Luxury Brand Management’, denotes the comprehensive method to manage the minute aspects of managing luxury brands efficiently. Fashion management is one of the various parts of luxury brand management.

A PG in luxury management, from renowned business schools in India, such as Luxury Connect Business School (LCBS), enables students to have an exciting, interesting and vibrant career in a glamorous setting. In essence, the main aim of a PG in Luxury Management is to ensure that you are able to provide the perfect customer experience to luxury brand consumers.

This course will help to fine-tune your business and marketing skills at the same time. Apart from this, your managerial soft skills are also honed, which makes you an effective leader in the luxury industry.

According to management gurus, the best way to ensure optimal consumer retention in luxury goods and services market is to make sure that you customer always has the best experience with your brand. Hence, a natural flair for communication and rapport building comes immensely handy. You will also learn other essential skills, including service development, product design, media and brand experience. With this post graduate diploma course in luxury brand management, you will be able to get a competitive edge over the other aspiring management students.

Some of the industrial sectors which are open to you when you complete a PG in luxury management are:

• Fine dining, food and wine industry
• Personal luxury goods industry
• Luxury hotels and resorts
• Luxury airplanes, yachts, automobiles, etc
• Numerous other luxury good and service sectors

In these opulent industries, you will be able to be in a position to make revolutionary and truly path-breaking management decisions, such as:

• Brand/Marketing Manager
• Customer Service Manager
• Guest Relations/Concierge Manager
• Public Relation Executive

According to management experts, it is highly advised to choose a PG in luxury management, rather than go for only a PG in fashion management, as the former encompasses the entire luxury goods and services industry, while the latter is restricted to only the fashion industry, which makes a small part of the total luxury industry.

Part Time Program in Luxury Brand Management - Luxury Connect Business School

Are you bored of the monotony of your job? Being a management professional, do you wish to have an exciting and dynamic job profile in an interesting industry? Then a career in luxury brand management might just be the opportunity you have been waiting for.

The global and Indian luxury goods and services market is one of the fastest growing markets and the most dynamic ones today. According to a report by ASSOCHAM*, the Indian luxury market is set to increase to an astonishing USD 30 billion by year-end, from the present estimated USD 23.7 billion. The factors responsible mainly for this intense increase are said to be the growing brand awareness amongst Indian youth, along with increased spending power of the growing upper class, especially in Tier II and Tier III cities. Furthermore, the burgeoning economy, coupled with increasing urbanization and improving purchasing power from higher disposable incomes are the specific factors that are contributing to the growing luxury goods and services market in the country.

Such news is resulting in increasing awareness about the lucrative opportunities that the Indian luxury market segment is providing to aspiring management professionals. Not only management students but professionals who already work in managerial positions are seeking to enter into the luxury goods and services market in India.

Leading business schools in India have already formed several courses that help luxury industry aspirants enter, and thrive, in the Indian luxury market, such as providing a part-time program in luxury brand management.

What do I need to have for a career in Luxury Brand Management?

Basically, a flair for management and a passion for the industry are the two main characteristics that are helpful for a career in management of any kind. For an aspirant seeking to enter the luxury brand market, these are some of the skills that should be there in the person:

• Passion for the luxury industry
• Being updated with the latest trends and fashions in the luxury goods and services market
• Having an eye-for-detail
• Efficient business skills
• Noticeable communications skills and project management ability

What is the scope of a career in Luxury Brand Management?

When you successfully get certification or diploma  in luxury brand management from any leading business school in India, there are immense and diverse job opportunities that come your way, including:

Luxury Brand Manager – These managers require being constantly in touch with all the relevant departments, while the main aim is to develop an effective marketing strategy to target the niche consumer market. Overall, a luxury brand manager is responsible for creating a message and an image for your brand which represents its true values and is easy to recognize anywhere.

Luxury Goods Product Manager – These managers are responsible for production planning and execution at every stage. It begins with conducting market surveys to learn about the current consumer trends and preferences. You will also be responsible for ensuring that the entire production process runs optimally and the product is up to the high standards of quality set by your brand for complete customer satisfaction.

It is very important to select the best-suited and most effective program in luxury brand management to ensure a bright career in the future. Known among the Leading business schools, Luxury Connect Business School (LCBS), is an expert in providing the necessary skills and training to become a successful luxury brand manager for globally renowned luxury goods and services brands. It has long-standing industry relations with many top  luxury brands, and  it  provides  hands-on experience to his students  in the real  environment.

scope of luxury brand management at luxury connect business school

Today, in the capitalist society that we live in, success is measured by the size and numbers of luxury good that we acquire in our lifetime. Big cars and opulent houses are just the tip of this immense industry in the world. We all wish to make a distinct style statement by buying branded luxury goods, in the hope of enhancing our status in society.

India emerging as prime luxury good consumer

Owing to the immense growth of the luxury brand market, management professionals are finding it to be one of the most lucrative markets for making a career. According to reports from a CBRE research study, India is rapidly gaining on the US, to be positioned as the leading luxury brands market in the world. The research conducted to study the marketing and growth pattern of around 300 globally-renowned luxury brands found that such brands tend to initially focus on the major metropolitan cities, such as Mumbai and Delhi, and then expand their operations to the rest of the major population centers in the country gradually.

The report shows that the major reasons for this intense spurt in luxury brands in the country can be attributed to the increased level of disposable income and the increase in the numbers of middle-class consumers.

With this in mind, thousands of management aspirants are seeking to enter this immensely lucrative job market, not only in India, but all over the globe. Luxury Connect Business School, the no. 1 business school for training in luxury brand management, offers the right kind of training which is especially required to manage this industry.

What can you do with an LCBS Luxury Brand Management post-graduate course?

LCBS, the premium management training institute in India, is renowned for partnering with the most renowned luxury brands to help train young management executives into becoming expert luxury brand managers.

Skills and Traits of a Luxury Brand Manager

An MBA aspirant can become a proficient and excellent luxury brand manager by taking the post-graduate luxury brand management course provided by LCBS. You only need to possess a certain skill set which is essential for becoming an efficient manager, such as:

• Strong business management background
• Hands-on experience in modern management practices
• Natural flair for inter-personal interaction/rapport building for best social networking
• Leadership qualities
• Excellent communication skills
• Logical and multifunctional thought process, etc

When you have the above aspects already ingrained in you, then it becomes effectively easier to complete and excel at the advanced training provided by LCBS for becoming a luxury brand manager.

Scope as a Luxury Brand Manager

LCBS collaborates with several global leaders in the luxury industry to provide intense interaction for its students. The business school partners with BMW, Genesis Luxury, NIRAV MODI, Sotheby’s, and other such esteemed brand names in order to provide its students with hands-on training with these luxury brands.

With the post-graduate diploma course in luxury brand management from LCBS students are able to excel in their career, as luxury goods marketing managers, who have a distinctly bright future.

How Can a Course in Customer Service Boost your Career in Luxury Brand Management

Ask any management guru, and they will tell you how vital an efficient and prompt customer service is for a successful business. It forms the backbone of customer retention which results in remarkably increased sales. This is an immensely dynamic part of business management and can make or break a business entirely.

What is Customer Service in Business all about?

Ideally, customer service is the activity including the service you, and your employees, provide before, during and after purchase to your customer. It involves the interaction with your customers, which requires certain people skills which are important to provide the customer with a satisfying and pleasant experience. Good customer service should treat existing, new and potential customers, all with the same level of competence and empathy.

Importance of Customer Service

Management experts agree that these are the 5 main points which indicate the vital nature of excellent customer service for every business if they wish to be truly successful:

1-Truly Effective Customer Service Helps to Build Trust – Today, people need a solid reason to stick to any brand, As the competition increases the temptation for customers to switch to other brands, making sure of their comfort with your brand ensures stronger customer loyalty.

2-Customer Service trumps over Product’s Price – An efficient customer service is a sole driver for customers, especially in the luxury products industry. Customers are looking for a comfortable experience in the luxury industry.

3-Efficient Customer Service Increases Brand Awareness – Word-of-mouth is considered to be the best promotion medium in business, as it builds exclusive reliability and trust for the brand, especially for potential and new customers.

4-Customer Service Prevents Problems – Effective customer service can help to avoid unnecessary escalation of minor issues, which can often turn out to be undesirable for luxury brands.

5-Ideal Customer Service Increases Brand Appeal – New customers are the factor which will determine the rate of growth of your luxury brand and hence need to be treated with care. Efficient customer service makes the new customers feel important, and ensure their retention with your brand for longer.

How to gain skills required for excellent customer service?

So how do you ensure that your business provides excellent customer service? Firstly, it immensely helps when you get the right teaching, and training for efficient customer service.  Getting a hands-on course in Customer Service surely helps you achieve those skills required to serve your esteemed clients and customers. The best way to get this is to get admission into a course designed to train students in customer service.

These are the useful skills and tips that you will learn in a customer service diploma course:

• Respectful treatment of customers
• Considering customer feedback
• Gracefully handling complaints and returns
• Understanding the needs and wants of customers
• Exceeding your customer’s expectations in serving them

Luxury Connect Business School is the no. 1 management school in India. It provides not only excellent coaching but also includes hands-on training with several luxury brands in the country and abroad. You get the excellent chance of knowing the working of numerous brands, including BMW, Grand Hyatt Residences and more. LCBS has successfully placed its students at the desired positions in numerous brands, including Swarovski, Genesis Luxury, etc. LCBS has been the leading educational institute for management aspirants who wish for a bright future in their specific areas.

Study in one of the Top Business schools in Delhi NCR to enter lucrative profession of  luxury brand management

With the global economy on a fast-track capitalism theme, it has become clear that business management is one of the most lucrative career options today. Thousands of small and large companies, brand and industries are vying to reach the top of the intensely increasing competition. This competition is most felt when you are working in the luxury brand segment of the economy.

With advanced and effective business management courses in luxury brand management, it is becoming easier and more efficient to reach the level of potential required to work in this highly competitive field.

 Why you need an excellent MBS college?

There are thousands of reputed colleges in India which promise to be excellent when it comes to providing management courses.

Ideally, a college offering post graduate or Masters in business studies (MBS) is supposed to prepare aspiring business management professionals for handling senior management positions with companies and brands. This is achieved by comprehensive tutorials and learning methods, including hands-on teaching through field trips and visits to companies. The ideal MBS course should make the student proficient in the various aspects of business management, including:

• Accounting
• Finance
• Marketing
• Human Resources, etc

A postgraduate course in business studies   is an interdisciplinary course which aims to teach the finer points in excellent management, through analyzing finance, accounting, and economical, sociological and psychological points relevant to business management.

 How does a postgraduate course in business studies Help with Career Growth?

A course in luxury brand management from the Top Business school in Delhi NCR will help you to prepare with the required managerial skills which are necessary for the growth of the brand you work for, and to help you to prosper in the long run.

Check out these salient points which show what exactly makes MBS courses such an excellent choice for management professionals in India:

• Candidates with a degree in postgraduate in business management receive the significantly higher level of salary than others.
• A relevant business management course works to add immense value to your CV.
• Employers perceive a management professional with a business management course certification to be highly credible, extremely confident and able to lead their subordinates in the best possible way.
• MBS courses are designed to prepare successful business managers. The course material, along with the visits to industrial locations help to increase your confidence, enhances your management skills and instills leadership traits. This is an excellent opportunity for personal growth for you.

Top Business schools in Delhi NCR

Here is the list of the Top Business schools in Delhi:

• EMPI Business School
• Infinity Business School
• JIMS, Rohini Sector 5
• Luxury Connect Business school
• fortune school of international business
• Northern India Engineering College, New Delhi
• Amity school of engineering
• Fore school of management
• Jaypee Institute of Information Technology
• Bridge School of Management 

 These top 10 MBA colleges in Delhi NCR are ranked according to the quality, of course, the extent of hands-on training and placement opportunities provided by them. Luxury Connect Business School takes pride to be part of this esteemed list. It offers extensive course material and the higher level of teaching standards maintained throughout the year. Luxury Connect Business School is the leading business and management studies provider in the Delhi NCR area. It has a reputation for preparing management aspirants into highly competitive and excellent brand managers, especially in luxury brand management.

How does Corporate Training Help in Luxury Brand Management

Customer servicing plays an important part in every sector, but its quality plays a crucial role in the luxury sector. It is a significant differentiation in grabbing the customer’s imagination and interest in this sector.  Selling luxury is not about selling products, it is about selling experiences. It is about delighting, surprising and then, exceeding expectations.  However, in this ever-changing economic scenario, it becomes challenging to provide such experiences unless the person dealing in luxury brands understand those nuances. It is a well-known fact that consumers of luxury brands often have higher expectations than traditional consumers.  Infact, they are more sensitive more so  phisticated and even more; they do not have patience when it comes to an aggressive salesperson, which often traditional salespersons are.

So, how exactly those discreet, accommodating and doting staff of those top luxury brands get their way? Is it something that can be learned or trained? The corporate training in luxury brands can help people learn those soft skills and attitude required to manage luxury brands.

What is Corporate training?

For any organization, training is important to keep their staff updated with a current market scenario and update their skill sets. For a sustainable growth and business expansion, it becomes very important for the organizations to have the skills of their employees reoriented to keep up with the organization's mission, vision,and goal. After all staff of any brand is the face of the brand, its they who drives the sales and create a brand image for consumers. Hence corporate training is all about enriching employees with new skills to align with organization’s goals.

What is the need for training employees?

The well-structured corporate training programs from the top business schools can help your organizations with the know-how, tools, and skills to develop talent and have next generation of leaders.The training can help build a versatile and strong team of senior managers whose management is respected.

Corporate training imparted by experts can help build loyalty in the company, boost managers’ performance and improve the bottom line. It prepares managers for greater challenges so they can easily  make the transition from one managerial role to a greater one. Another advantage of these training programs is that the teamofan organization can be trained with customized management training to address specific group challenges.

Benefits of investing in employee development and training

Gives a competitive edge : In this age of competition, talent hunting is an important part of business plans of any company. However, competition is too severe when it comes to attracting talent. Retail training programs are the part of employee perks and benefits. It helps in attracting good talent for your organization and gives you an edge over the competitors.

Enhanced Employee Loyalty : Investing in corporate training gives not only your company tangible benefits but also other benefits, and an important one is increased employee loyalty. When you show interest in training and development of your employees, they feel valued and appreciated. More valued they feel, more loyal they become. They will stay longer and even can refer to other skilled people to work in your company. Besides, more loyal employees are more motivated and more engaged, and these are intangible benefits that go a long way in increasing the bottom line.

Reduced turnover : As said above, when you invest in corporate training of your employees, they feel more valued. They take it as an investment in their career development and hence, stay longer. This reduces the turnover rate of employees. The fact is high turnover rates affect the company’s position in the market, revenue, and profitability.

Prepared for sustainable growth : When your company invests in corporate training, you are prepared for sustainable growth. Your employees are updated with changing market trends and needs. They get prepared to face any future needs of the changing market and hence, ensure company's success in the long term

Many international luxury brands are understanding these benefits and are showing interest and investing in training of their employees. For example, Gucci has partnered with Polimoda, one of Italy’s top fashion schools to launch a new master’s course in Fashion Retail Management. Similarly LVMH has partnered with "Central Saint Martins" a well known fashion and design college in London, and launched a "Sustainability and Innovation in Luxury" program. In India too, brands are showing interest in such training programs to polish talent and hence, getting prepared for the market competition. Luxury Connect Business School an initiative by Luxury Connect , a leading name in the luxury brand management, is offering solutions in this regard.

How does Luxury Connect help?

Luxury Connect is supported by the experts from the global luxury world.  It helps domestic and international brands to train their staff with skills sets required to manage luxury consumers. Luxury Connect has provided training solutions to several organizations in India and helped them increase bottom line to manifolds.

Following the International Luxury Brands as mentioned above, Delhi Duty-Free Services Pvt. Ltd  (DDFS)was one of the first Indian organisation to realise  the importance for up skilling their staff, therefore they launched a "Retail Adcademy" in partnership with Luxury Connect Business School, which is an initiative by Luxury connect.

DDFS manages and operates duty-free shops at Indira Gandhi International Airport Delhi. LC provides customized training programs for DDFS employees to train them with Luxury Retail Selling Skills so that they can interact, motivate the high-end luxury consumers traveling through this busy international airport. With our training solutions, DDFS has  increased its sales for more than 100%  in last five years. LC believes in “under committing and over delivering” and “ respecting customers’ time and money,” and the same  skills are imbued in the learners.

LC in association with Luxury Connect Business School offers two short track programs namely Luxury Brand Strategy Skills (LBSS) and Luxury Retail & Service Skills(LRSS) to help organizations upgrade  brand management, retails and servicing management skills of their employees. LC focuses on the luxury sector and is an expert in this segment. Its training programsare specifically designed for the companies who provide products and services across the luxury spectrum. These training modules are delivered by these expert trainers who have a deep and intimate understanding of the needs and desires of the luxury consumers.

How Important is a Fashion Brand Management Program?

Luxury and fashion brand management is one of the most intensely dynamic and fast-paced industries in the world. The concept of luxury fashion is ever-changing which is resulting in immense innovation in the worldwide fashion consumption.

According to a yearly sector-wise trend report from renowned research agency Kantar and CII (Confederation of Indian Industry)*, the Indian luxury brand market saw its value rise from USD 14.7 billion (over 96,450 crores) to a whopping USD 18.6 billion (over 1,18,495 crores), between 2015 and 2016. This was an excellent spurt of 25% YoY.  

Adding to the Indian luxury brand market’s impressive growth was the USD 35 billion (around 2, 30,365 crores) which was reportedly invested in 2016, which is expected to become twice its current value by the end of this decade.

This report goes on to show that the Indian luxury fashion consumer base is expanding with the growth of the middle and upper middle-class demography which is increasingly earning higher disposable income.

This is proof that the career growth potential is significantly higher in luxury fashion brand management as compared to other industries. Leading Indian business school, Luxury Connect Business School (LCBS), provides the right training and opportunity to budding management professionals who are seeking to make a career in luxury fashion brand management. The management institute has been teaching and training management students the intricacies of the lucrative luxury market through its effective Program in Luxury Fashion Brand Management.

LCBS collaborates with renowned luxury brands, including Genesis Luxury, BMW, Michael Kors, Swarovski, etc. to provide its students with efficient learning and hands-on training.

Requirements for a Successful Luxury Fashion Brand Management

To pursue postgraduate management courses in luxury fashion brands require you to have certain skills that are essential for ideal fashion brand management in the luxury sector. These are the points you need to have if you wish to become a successful luxury fashion brand manager:

• Interest and passion for the fashion industry
• Knack for researching and keeping yourself updated with the latest trends in the entertainment and fashion industry
• Knowing the importance of observing and learning details
• Natural business acumen
• Effective communication skills

Why choose Post Graduate Luxury Fashion Brand Management Program?

A postgraduate program in luxury fashion brand management from Luxury Connect Business School will essentially help you to get an exciting and challenging career.

The luxury fashion industry in India, and all over the world, is highly competitive and dynamic. It is growing at an increasingly faster pace everywhere. This postgraduate program in luxury fashion brand management will teach you all you need to know about the management of luxury fashion goods, fashion research and forecasting trends. It will hone your marketing and retail management skills for luxury fashion brands.

Your career prospects will become significantly brighter with the choice to become a fashion brand manager or even a fashion PR specialist. This career line will make you a part of the glamorous world of celebrities from the world of luxury fashion.

Top Business schools in Delhi NCR

With the global economy on a fast-track capitalism theme, it has become clear that business management is one of the most lucrative career options today. Thousands of small and large companies, brand and industries are vying to reach the top of the intensely increasing competition. This competition is most felt when you are working in the luxury brand segment of the economy.

With advanced and effective business management courses in luxury brand management, it is becoming easier and more efficient to reach the level of potential required to work in this highly competitive field.

 Why you need an excellent B-school?

There are thousands of reputed colleges in India which promise to be excellent when it comes to providing management courses.

Ideally, a college offering post graduate or Masters in business studies (MBS) is supposed to prepare aspiring business management professionals for handling senior management positions with companies and brands. This is achieved by comprehensive tutorials and learning methods, including hands-on teaching through field trips and visits to companies. The ideal B school course should make the student proficient in the various aspects of business management, including:

• Brand management
• Finance/ legal
• Marketing and communication
• Business strategies etc

A postgraduate course in business studies   is an interdisciplinary course which aims to teach the finer points in excellent management, through analyzing finance, accounting, and economical, sociological and psychological points relevant to business management.

 How does a postgraduate course in business studies Help with Career Growth?

A course in luxury brand management from the Top Business school in Delhi NCR will help you to prepare with the required managerial skills which are necessary for the growth of the brand you work for, and to help you to prosper in the long run.

Check out these salient points which show what exactly makes a post graduate(PG) course such an excellent choice for management professionals in India:

• Candidates with a degree in postgraduate in business management receive the significantly higher level of salary than others.
• A relevant business management course works to add immense value to your CV.
• Employers perceive a management professional with a business management course certification to be highly credible, extremely confident and able to lead their subordinates in the best possible way.
• MBS courses are designed to prepare successful business managers. The course material, along with the visits to industrial locations help to increase your confidence, enhances your management skills and instills leadership traits. This is an excellent opportunity for personal growth for you.

Top Business schools in Delhi NCR

Here is the list of the Top Business schools in Delhi NCR as of 2017, By Career Connect.

• D Goenka World Institute
• Amity Business School, Noida
• Luxury Connect Business School, Gurgaon
• SGT university, Gurgaon
• Birla Institute of Management Technology, Greater Noida
• Fortune Institute of international business, Delhi
• JIMS, Rohini Sector 5, Delhi
• Jindal Global Business School
• Jaipuria Institute of Management, Noida
• GL Bajaj Institute of Management & Research. Greater Noida

Luxury Connect Business School takes pride to be part of this esteemed list. It offers extensive course material and the higher level of teaching standards maintained throughout the year. Luxury Connect Business School is the leading business and management studies provider in the Delhi NCR area. It has a reputation for preparing management aspirants into highly competitive and excellent brand managers, especially in luxury brand management.

Leadership Skills Training - Luxury Connect Business School

A good leader makes for an excellent manager, according to numerous management experts from all around the world. It is a well-known fact that a person with a natural flair and propensity towards leadership can become an ideal manager in an organization.

Leadership skills are most emphasized in people who are into luxury brand management. This niche field requires the brand manager to be a people’s person to whom the subordinates, team members, and most importantly, the elite customers are attracted to. Management experts consider that leadership and management are synonymous with each other. It is important to understand and realize that effective leadership skills are the mark of an effective and efficient manager.

According to a report from Statista, the luxury brand market is on upward trends for many years. According to the report, the global personal luxury brands market was 212 billion euros in 2013 and crossed 249 billion euros in 2016. This hugely expanding industry need millions of skilled managers to retain, maintain and attract huge customer potential that is still untapped.

Importance of Leadership Skills in Luxury Brand Managers

Leadership in a luxury brand usually involves creating a viable atmosphere for the subordinates and the client to work in efficiently and comfortably. A true leader is distinguished by their ability to influence and drive a group of people to achieve and accomplish the set corporate goals.

Managers are undoubtedly the leaders in a corporate organization. The leadership skills are required most when working for a renowned luxury brand. Although this is a niche market, it has the toughest level of competition with the various rival brands in the same market.

Let us check the aspects that make a good leader, and in turn, makes for an excellent luxury brand manager:

Initiative taker – A leader is known for taking the initiative. They are able to work through communicating, the policies and plans to the subordinates in the best possible manner, which ensures the actual beginning of work on any corporate project.

Motivational – A leader in management will constantly motivate the employees through monetary and non-monetary rewards, to get the work done efficiently and in the best way.

Guide – A leader in management skills not only has to supervise the progress of the project in hand but also acts as a guide for the entire team which is working on the project.

Why a Good Leader makes an Excellent Luxury Brand Manager

Management professionals having excellent leadership skills make for the best luxury brand managers. Their leadership aspects prove truly fruitful when it comes to making the team work to their full potential but also in keeping the clientele engaged through innovative new branding ideas.

These are the main points that show how the proper training for leadership skills can make you the best manager for luxury brand companies:

• Leaders have an effective way of not only delegating responsibilities according to the individual’s strong point but also to direct the development of projects and implement the best vision of the organization.
• Leadership skill training is useful for directing the management functions in the most efficient manner. An effective leader is able to manage the planning, staffing, organizing, controlling and direction of the various corporate aspects of a luxury brand.
• A manager having good leadership skills is able to inspire and motivate others, irrespective of the hierarchy of the organization.

Luxury Connect Business School is a renowned management institute. For imparting the best training for leadership skills in luxury brand management, LCBS has devised high quality programs. It offers an extensive range of post-graduate diploma courses in luxury brand management which help to fine-tune your management and leadership skills effectively. It has well-experienced professors from across the  globe.  Luxury Connect Business School is India’ 1st and only Luxury B- School.  It took the initiative to prepare the highly capable young workforce to be ready for this extensive luxury market. Students at LCBS get real-time exposure to luxury brands.  They are trained through workshops and site visits of luxury brands.  Students get to interact with industry veterans as LCBS has long-standing  industry relations with several global Luxury brands such as BMW, Ferrari, Versace, Ganjam, Lodha, Roseate and many more.  Students get a unique cultural and learning experience while  studying at LCBS.

Here is How You Can Reach the Summit of Your Management Career with Luxury Brands

The luxury brand industry is one of the most lucrative and highly competitive industries in the world today. India, with its immense population and increasingly rising spending power, is rapidly becoming one of the most sought-after markets for luxury goods and services. Hence a career in luxury brand management in India is one of the smartest career choices.

According to a report by the Euro Monitor International, the Indian luxury goods and services market is set to grow at an impressive 86% in terms of constant value, in the next couple of years from now.

Who is a brand manager?

Ideally, a luxury brand manager is responsible for analyzing and then planning a constant strategy to enhance the perceived value of a luxury goods or service in the eyes of its customers. A luxury brand manager  is typically expected to conduct market research for his brand ,manage and organize effective marketing campaigns, plan product distribution, manage resources and budget of the brand, collaborate with luxury designers and oversee marketing functions. In a nut shell, he has to act as the brand custodian while also being the business head / strategic advisor operating like brand CEO who is responsible for all actions / repercussions / reactions on or for his brand in his specified territory.

A profession in luxury brand management requires you to not only understand every detail and specifications/features of your luxury product, but it also requires certain skills, such as being creative and taking the initiative, having effective leadership skills, being dedicated and passionate towards your brand’s growth and have a natural networking capability.

 Tips to become a Successful Luxury Brand Manager

Here are the top 5 tips to having a budding career in Luxury brand management:

• Build leadership skills – Being an effective manager requires people skills like no other. Your leadership acumen will be able to handle your subordinates efficiently and ensure successful luxury brand management. Strong communication skills, a natural motivator, and being a smooth persuader are important aspects of a leader in management.
• Combine strategy with creativity - A successful luxury brand manager needs to be creative and analytical as well. Ideal luxury brand managers are able to develop creative brand strategies which helps the brand differentiate from the others and stay ahead in their game, which helps to attract potential customers to the brand effectively.
• Constant adaptation and evolution – With the dynamic nature of the luxury brand market today, effective brand managers need to be up-to-date with the latest in innovation & technology. This should be applied efficiently to the growth of your brand.
• Constant innovation – With the ever-changing pace of the marketing industry today, it is highly advised to be innovative in your strategies, to be a step ahead of the competition in this niche market. To be a successful brand manager, you need to constantly update yourself with what the competitors are doing and how you can do it better. Innovation is the key to success.
• Get professional training – An effective course in luxury brand management is highly advisable for becoming a successful luxury brand manager. These courses are designed to hone the necessary skills required to being an efficient manager for luxury brands.

Luxury Connect Business School is the best choice for budding future-managers to acquire and hone these essential skills which will make them efficient and ideal luxury brand managers. LCBS is well-connected with numerous globally popular luxury brands. It also provides a chance to experience the luxury industry firsthand, with global and domestic such as the Roseate Hotel and Resorts, BMW, Grand Hyatt Residences, Christian Dior, LVMH, etc among many others.

The post graduate luxury brand management course at Luxury connect business school has been structured in a way that, you learn about the basic luxury definitions & gain in-depth knowledge about the various sub sectors within the luxury domain. One learns to manage, strategize, and implement business models specific to the luxury industry & sector in India. LCBS teaches and prepares one for positions such as brand head, brand manager, marketing manager, buyer, merchandiser etc, the choice being yours with respect to your aptitude and skill specialisation.

Luxury Connect Business School has been efficiently providing advanced management courses to hundreds of students in luxury brand management. It has an impressive record of placement for its students with popular luxury brands across different luxury sectors, including Sotheby’s Mercedes-Benz, Rolex and other globally renowned brands.