A profession in luxury brand management
requires a comprehensive study of various brands and the capacity to connect
with special showcase fragments. Luxury brand management now offers lucrative opportunities.
If you are one of the individuals who can see past money and respect the lineage
of a brand, a career in luxury brand management will be fulfilling for you.
Luxury
Brand manager :
The essential part of a luxury brand
administrator is to comprehend the legacy and history of the brand and to
connect to the customers. This individual is mostly in charge of keeping the
brand famous while holding its restrictiveness, i.e. guaranteeing that the
brand maintains its popularity and is a preferred choice among both- the marketers
and the customers.
Scope
and sectors :
Premium sections like Custom Autos, fashion,
wines, chocolates, spa services, jewellery, leather industries, watches,
signature pens, and so forth have landed on Indian shores and need luxury brand
managers.
With luxury brands spreading operations to
more and more nations, as a brand manager at a substantial luxury brand house,
you can be the face of the brand in India, dealing with the organization's
operations and client relations in at specific locale. In this manner, a luxury
brand manager needs to continually address and rethink the forms of luxury; keeping
a tab on the evolving trends, observations, and tastes of the areas and
furthermore, frequently giving configuration support to country limited product
offerings.
In India, one can begin off as an official and
climb the positions to wind up accountable for select brand showrooms. With
experience, one can hope to deal with the brands' provincial business
extensions, sort out prestigious occasions to advertise the brand, create
special crusades and scout for a famous brand representative among different
popular stars. The more ambitious ones can even take in the little-known
techniques and go ahead to glide their own organizations later on.
Global Management Program for Executives in
Luxury Management is offered by IIM Ahmadabad in a tie-up with the ESSEC
Business School Paris. Experts at the official level can go for this program
with an intend to deeply understand the
specificities of a luxury business and , the explore possibilities to open
doors in developing markets. Members of the program will get prepared at ESSEC
Paris where they get the opportunity to associate with the workforce, graduate
class, visit global fashion houses and luxury business houses and much more.
Salary :
Trainee and official brand directors begin at
Rs 50, 000 a month and can anticipate perks like cash rewards or gift
incentives such as paid trips, getaways, dinners at five-star hotels and exposure
to prominent people. The perks of this profession far exceed the compensation.
Luxury brand management is offered as an
undergrad course and as a PG specialization course in various European
universities