Luxury Brand Management: A Path towards Luxury Fashion Industry

Do you like to be part of the ever growing luxury brands industry? Are you looking for a challenging job in a creative field like luxury fashion industry? In that case, you should consider taking up a program in luxury brand management. The fashion industry is a segment of the luxury brand industry. With an appropriate knowledge and expertise to understand luxury industry, you can carve a niche for yourself. Dealing with luxury brands consumers is different from dealing consumers of normal brands. A person has to understand the consumer's behavior as to why they want to indulge in a particular product. Selling luxury is about selling experiences.

The luxury fashion industry is growing at a fast pace and it is too competitive. A master’s program in luxury brand management will teach you about the luxury goods management, marketing, brand management and retail management and other things.

Once you have a certain expertise, you can achieve your dreams to work in big luxury fashion brands like Gucci, Chanel or Cartier or a many more. You can become a fashion store manager, fashion brand manager or a fashion PR specialist. You get to work with celebrities of the fashion world!

How can a program in luxury brand management help you get a job in the fashion industry?

After doing your management course, you can enter fashion industry with confidence. There are several kinds of jobs available in this industry such as following

Luxury brands Manager:

The job of a luxury brand manager is very crucial. Your job will be to develop a marketing strategy to attract potential clients. To achieve this, you have to keep in contact with all departments of your company. Your job will be to create an image of company’s brand and make it attractive among the consumers.

Your responsibilities will be as follows

 *  Market research for creative marketing strategies

 *  Organise and manage the marketing campaigns

 *  Connect with promotional agencies

 *  Collaborate with brand designers

 *  Budgeting tasks for marketing campaigns

 *  Fashion brand/luxury goods product manager

As a Fashion brand/luxury goods product manager, you will be responsible for the product planning to its marketing. The job starts with market research and understanding consumer behavior. Fashion is not limited apparel segment; it has a range of products including footwear, bags, jewelry and other things. As a product manager, you will be collaborating with different sections including design, quality assurance, sales and marketing and more.

Fashion PR Specialist

* As fashion PR specialist, you will have the opportunity to work with hotshot celebrities of the fashion world, attend fashion shows, award shows, and big events,

* As fashion PR specialist, you will work to enhance the image of your brand.

* You work closely with media and ensure the strong and appealing image of your brand

* Connect and maintain relations with editors of fashion magazines to write articles about your     brands.

* Handle clients and keep them happy.

Above mentioned are just a few options; career scope is extremely wide once you are ready with the required expertise. You can have other options also such as sales consultant, customer service representative for a fashion house or luxury brand.

Luxury Connect Business School holds a good reputation for offering well-structured management courses. LCBS is one of the leading luxury management institutes in India and has great faculty. Students are exposed to national and international luxury brands to have the best experience of working in the real-time environment. 

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How important is it to take up Luxury Brand Management as a career?

Are you thinking about switching your career to something different? Do wish to enhance your profile with a course that’s challenging and exciting at the same time? If that’s the case, then you can always go for building a career in luxury management.

While India is considered to be the fastest-growing market for luxury goods, you could expect an 86 percent growth in the luxury market by 2019. The overall growth can be anticipated due to the increasing demand for timeless jewelry pieces, luxury accessories, and stylish footwear as well as clothes. It is because this reason there are many career prospects in luxury brand management. The best business schools in India gives people the opportunity for developing the expertise and enhance the knowledge with luxury marketing.

As a matter of fact, the luxury industry can expect growth as much as $18.5 billion from the current $50 billion by 2020. This makes it evitable that as the market grows the job opportunities are sure to grow.

Why OPT for a Luxury Management Course?

Since the market has observed popularity of luxury products, a lucrative career can always make aspirants successful. There are many opportunities in the market as people become passionate about what they want to pursue. So, here are some reasons of attaining the relevant degree.

Scope – There’s immense scope in the market once a person has successfully completed the management course. He can either choose a job related to marketing, logistics or get actively involved with the design department.

Experience – Regardless of how much experienced you might be, a degree for a well-known business school can take you through aspects associated to luxury brands and services. For instance, some programs expose the person to different markets as he can study in different cities of the world.

Best practices – As the candidate moves ahead with knowledge of heritage brands, he develops the skills for carrying out the business. Management practices can actually help him succeed in the relevant market segments.

An overview of the Luxury Brand Management Program

The Luxury Brand Management Program paves the road ahead to become a successful entrepreneur in the luxury industry. Throughout the entire course, the students would be working with professionals who have an interest in fulfilling their dreams in the luxury industry.

Once the individuals have enrolled in the course, they would be in a better position to manage a successful business venture in the domain. Moreover, they can always perceive business opportunities and set business goals. When the student aspires to show entrepreneurial performance through the luxury brand management course, they can apply standards of excellence. Effective presentations in front of other people would boost confidence and enhance communication skills.

Finally, it’s always necessary to choose the most appropriate program if you are seeking to pace ahead with a bright future. Known to be India’s first luxury business school, Luxury Connect Business School (LCBS) has always delivered training for being the best in the market. As the educational institute maintains relations with top luxury brands, it always offers a different experience to students.